Chu Zhenyu is actually not Chu Xiongba's eldest son. Chu Xiongba's eldest son has congenital heart disease and survived until he was 12 years old to save his death. After that, Chu Zhenyu can be said to have a son in old age, so Chu Xiongba took all the money.

All hope is placed on Chu Zhenyu.

Chu Zhenyu has always received a good education and martial arts training. He works harder and is more low-key than other rich second-generations.

But this person is talented. Although Chu Zhenyu has been influenced by business since he was a child and even joined the board of directors of the Empire Group at the age of 18, he has no stigma or popularity in business and has no achievements.

Chu Xiongba was helpless about this. Sometimes he thought that if his son could have one-tenth of Lin Bufan's talent in doing business, he would be relieved to give his family to Chu Zhenyu.

Chu Zhenyu currently manages a garment company under the Imperial Group. This company was originally just a branch of the Imperial Group Logistics Department. It mainly produces the group employees' uniforms, including the uniforms of the Imperial Headquarters employees, the Imperial Hotel, and the Imperial Real Estate.

, and the uniforms of employees of branches under the Imperial Group are not profitable and belong to internally operated companies.

Chu Zhenyu used to work in the investment department. Later, he lost more than one billion yuan in investment and was transferred to South Africa to manage the mineral business. However, it was not the case abroad. Chu Xiongba transferred his son Chu Zhenyu back.

Chu Zhenyu later proposed to divide the logistics and garment department and set up a separate clothing company. In the 1990s, it was still very profitable to sell clothes and make clothes.

Chu Xiongba agreed, and wanted to see if he still has potential.

But Chu Zhenyu is really not a business material. He imitated international routes and took the luxury route from the beginning. He invited a big foreign fashion designer and imitated foreign models to walk the show. He hired a large group of foreign girls. Where can this foreigner do this?

Understand the clothes that ordinary people in the summer of the 1990s, and designed clothes, hollow, lace, and exposed backs. It is so sexy and trendy, and it is okay to go on a catwalk, but if you wear them on the body and walk on the road, it will not work. After all, people's thoughts at that time

The height is not that liberating.

But Chu Zhenyu, who has been abroad, is very confident and said that he will carry out a trend of women liberating clothes and linking daily life with fashion.

He has been working hard to produce high-end genuine leather hollowed-out trendy sexy clothes, and has put them on the market with confidence, with tens of thousands of clothes per piece, or even more than tens of thousands of them.

At that time, the director of the garment factory persuaded that the price was so high that no one bought it.

Chu Zhenyu said that we are taking the high-end route, which is essentially different from domestic brands such as Qiushui Yiren, Shanshan, and Metersbangwei. If there are so many rich people in Yanxia, ​​they will be more face-saving, like to compete, rest assured, and will definitely sell well.

As a result, the sales were bleak. In addition to the high price, the clothes were too avant-garde, and too much exposed, the most important reason was that your brand was not famous, unlike big brands like LV and Chanel, which have been recognized by the rich.

After realizing this, Chu Zhenyu said that he would make up for the loss of the enemy. Huahua started advertising. It was all golden time. All foreign stars were invited. Who said that who recognized foreign stars back then? Besides, the brand was not established in one day.

So the final result was a loss of more than 50 million yuan, plus more than 15 million yuan in advertising fees, which would be a loss of 65 million yuan, which would make Chu Xiongba angry.

Chu Zhenyu said that he would give him some more time, and Chu Xiongba would just spend money to raise his son. If a garment factory is not well managed, how can he manage the huge Chu family business in the future?

Just recently, Chu Zhenyu started to tinker again.

Once he went to a nightclub and happened to do a theme event. The theme of that night was to dream back to the Tang Dynasty. The ladies on the stage wore Feng Fei's double red bellybands, all of which were hand-embroidered, which were beautiful.

Bellybands are also called tube tops, which are the inspiration for tube tops in the future.

After seeing this, Chu Zhenyu's mind flashed and thought, now retro jeans, retro old-head shoes, hotel style in the Republic of China, and Tang suits are very popular. If I produce a strapless man, I will definitely make a big profit. I won't need foreigners this time, please ask for domestic

Actors come to advertise.

At first, he wanted to invite Gong Li, who was popular and purple, to open an endorsement for advertising, but Gong Li did not dare to shoot such advertisements, but he couldn't afford to offend him. Finally, he went abroad to shoot movies to avoid the limelight.

The other little stars are not willing either. This is too revealing and embarrassing. In the end, they are looking for a female star who plays a slutty film to shoot advertisements and endorsements.

At that time, it was basically impossible to do underwear advertisements and the review would not be passed.

Chu Zhenyu delayed a lot of relationships before he realized the advertisement was put on the shelves.

I originally thought I could make a comeback this time, but I didn’t expect it to be ruined. After all, I don’t have comfort and functionality. Modern women are not ancient women. It’s okay to wear it occasionally, but it’s impossible to wear it for a long time.

Although Chu Zhenyu did not produce in large quantities this time and did not lose much, he also lost several million in terms of endorsement fees and advertising fees.

Millions are not a big deal for the Chu family, but Chu Zhenyu was scolded by Chu Xiongba again because of this incident.

Chu Xiongba also said that he would send Chu Zhenyu to South Africa to manage the mining area. The mining area was desolate and life was difficult. How could Chu Zhenyu want to go back?

So I beg my father Chu Xiongba to be kind, and Chu Xiongba said that I would give you three days to sell all the squeezed messy clothes, not to make a profit, as long as you protect your capital, you don’t have to go to South Africa.

Chu Zhenyu agreed with hard hair.

Lin Bufan left Wang Muyan's villa and returned to Chu's house.

As soon as I entered the guest room, someone knocked on the door. At first I thought it was a maid, but when I opened the door, I saw Chu Zhenyu.

"Brother Chu, why are you?"

"Let's talk about it when you come in."

"What are you drinking?"
Chapter completed!