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Chapter two hundred and twenty seventh trading at a loss

For 90% of singers, publishing an album is a loss.

A formal album, with at least 10 songs, the minimum minimum is also required to shoot the MV of the first title song and the final promotional song.

This requires 2 MVs.

Two MVs alone cost at least one million.

In addition, some materials, online promotion of albums, some sales that should be sold, and a full range of official albums will cost at least two to three million.

This is just the lowest level. Generally, well-known singers make an album for five million.

This is just a cost of preparatory work. It takes a cost to burn an album later. A beautifully packaged album costs 10-20 yuan. The first batch of burning 10,000 copies, and hundreds of thousands of dollars are spent.

Even if all these 10,000 pieces are sold, they will not be able to pay back the money at all.

And it's likely that it can't be sold.

In Ye Weiyang's previous life, Xue Zhiqian, who had been silent for ten years, became popular again, just relied on selling clothes to open a hotpot restaurant, and saved up one million and released an album.

Even because of insufficient money, I cannot release a full official album every time, and can only release two or three EP albums.

Even if you spend this million in, you may only be able to make tens of thousands of yuan, but you still persist in your dream of music. In the end, your hard work will pay off. You will still become popular with the official album "Accident" and the two EP albums "Gentleman" and "Half".

However, even though they became popular, these three albums did not sell many physical copies in the end.

So now physical records are all about losing money. I can only expect new songs to become popular on the Internet and then make money from commercial performances, concerts and other activities.

If you want to make a return on selling physical albums, only those kings and queens who can sell more than 100,000 yuan can do it. And they are just "returning" and there is no question of how much money they make.

Unlike in Europe and the United States, singers can sell millions of physical albums every year, and they can make money by making money.

In the Chinese market, which had experienced a strong piracy trend, there was no way to live with physical albums.

Fortunately, China now pays great attention to copyright. The songs created by Ye Weiyang are sold on streaming media, and the benefits of digital music are still very considerable.

But physical albums can't be given up after all.

Even if you lose money, as long as you are a singer, you will make a physical album. This seems to have become the obsession of every singer and a background issue.

If you only release a digital version of the album and do not have a physical album, then in the eyes of others, this is the act of perfunctory fans, and is cutting leeks, and it is not decent at all.

Some rappers and independent musicians will go to Taobao to find some sellers who specialize in album burning, and make one or two hundred physical albums for themselves to sell and give half of the fans at the singers and tours.

What's more, phenomenal bands like non-closing bands must pay attention to this aspect.

"This time Director Li personally gave an order. The production cost of this selected collection will be at least 5 million. The production cost of the first official album you will be released next will be at least 8 million!"

"These are all paid by the company, so you can just be responsible for recording songs."

Signing an agency has this benefit. Losing money from a physical album is also a company that will lose money. The band does not have to bear it. This is also one of the rights determined when signing the contract.

Ye Weiyang naturally had no objection.

"No problem. When we have finished the announcements in the Magic City, we will go back to the company to record songs. We are all familiar with these songs and should be able to finish them in a week."

The song list of selected albums is all songs that have been rehearsed before, so I don’t have to waste any effort to get familiar with them. I can just go to the recording studio to start recording.

It is worth mentioning that in the planning of this selected collection, all the songs sung by the band are not stuffed into it.

Like "Do You Want to Dancing" and "Chasing Dreams and Child Hearts" that were sung at the Extreme Challenge Song Festival were not included in the song list, nor did the "Rice Fragrance" sung in Peach Blossom Land.

These three songs are considered as limited to variety shows.

Oh yes, that song "Sweet" doesn't have one, and this song will have a digital EP and will not be included in the physical album.

Liu Yunqing sat on the sofa with her chest in her arms and muttered, "By the way, what's the name of this album?"

Although it is a collection of selected albums, it also needs to be named after a catchy album.

But when it comes to naming, Ye Weiyang didn't say anything. He was a naming despot, and he had a headache when he heard this.

"Pudding, please give it a name." Ye Weiyang waved his hand and immediately stated that he would not participate in the discussion on this topic.

Puding thought about it and simply said, "Or it would be called "Singer and Writer"? Anyway, the songs in this selection were all sung on the singer and writer stage. As a commemoration, the name of the album is also very good."

"agree!"

"support!"

"Pudding is right!"

The remaining three people immediately raised their hands to agree. Obviously, except for Ye Weiyang, they are not masters of naming.

The name of this selected album was so confused that no one had any objections, and Liu Yunqing thought it was okay.

The name "Singer and Writer" is very direct, but it has a little curious feeling, which is still good.

"Then I will report to Director Li. The design of various materials will be based on this name. Once it is confirmed, it cannot be changed. It will cost hundreds of thousands of yuan when the materials are put into production."

"No problem, I'll confirm this name."

"OK."

Liu Yunqing stood up and was about to call Director Li to report.

But when she took out the phone, she suddenly remembered something.

"By the way, the Brilliant Boy and the others are about to make official debut. Now the company's publicity department is fully promoting them."

"They are also lucky. It just so happens that you are very enthusiastic about now, so you can get a hard time with your light."

"The company's focus on their publicity is about writing a debut song for them, which will hype it up. If you see the news later, don't be surprised."

Ye Weiyang shrugged and said he knew.

This kind of thing is normal in the entertainment industry, and he has never seen it in his previous life.

For example, Fang Wenshan has done money to write theme songs for unknown 18th-tier girl groups or unknown mobile games. When they were promoting, they wanted to print Fang Wenshan's name on their foreheads and keep singing three lines away from Fang Wenshan.

It’s just to get the popularity, otherwise, who cares about you if a pink newcomer?

However, the only regret is that Fang Wenshan didn't know if it was intentional or was really incompatible with other singers. Anyway, the songs written for these 18th-tier girl groups were surprisingly bad. Except for Jay Chou, he basically never made anyone famous.

Ye Weiyang is different.
Chapter completed!
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