November 26, Washington time at 6 p.m.

Just as the band and Ethan were chatting about the undercurrent behind the new album, the long-awaited new English album "23" by the band, which the audience had been looking forward to, was finally officially launched.

Warner's official website's album purchase page has been lifted.

The sound source of the "23" digital album on major music streaming platforms has been lifted.

The physical album is divided into two versions, one is the cheap retail version, and the other is $20.

There is also a luxury version, with some stickers and peripherals, one for $25.

Of course, this is the local version in North America.

There are also two physical versions with slight differences in packaging: European and Japanese versions.

After all, Europe and Japan are both very large record markets, and it is worth Warner to release the corresponding version specifically.

The price is similar to the American version, but it will add a little tariff, and it will actually be slightly more expensive than $1-5.

Digital albums are not divided into luxury or ordinary, nor are they different from versions. They are all in one single album, which is $10 per song.

Even listeners from China can purchase through Apple Music.

The price is almost three times more expensive than the digital music price of domestic music platforms.

Of course, as a Chinese band, the non-closing band naturally has special care for local fans.

If Chinese fans want to buy the physical album of "23", they must purchase one of the three versions of the United States, Europe and Japan, and then send it directly from a foreign country. The price is very expensive.

This cannot be changed because the band's English album record of the non-closed band was held in Warner's hands.

But domestic fans can purchase digital albums through mainland music platforms.

The price is the same as the album before the band's non-closing band. A digital album of 20 RMB is three times cheaper than that of foreign countries.

It’s not that Warner is kind-hearted, so he insists on giving Chinese people a cheaper price.

The band's face is not that big either.

This is mainly because in the Chinese music market, the pricing of digital albums is like this.

Not just a band that doesn't close.

If other singers under Warner and even any non-Chinese singer want to enter the Chinese market, the pricing of digital albums must be consistent with the consumption capacity of the Chinese market.

The major international singers have entered major music platforms in China, with only one song and two yuan, and one album costs more than twenty yuan.

No one is willing to buy it if it is expensive!

You can’t just be a foreign singer, your songs have to be several times more expensive than Chinese singers, right?

Therefore, it is relatively cheap to buy digital music in China, and it can even be regarded as the cheapest in the world.

However, the sales volume of China and physical albums are not bad, because they are direct purchases from abroad, and can be included in Warner's sales statistics. However, digital albums will not be included in the sales volume of "23".

Instead, a separate statistical table is opened and calculated separately.

After all, the gap between the prices in China and foreign countries is too big, and it is considered a bully.

Of course, if iPhone users in China buy "23" directly from AppleMusic, it can also be included in the total sales.

Because Apple Music's pricing is globally unified, buying it in China is also $20 per album.

This is why 99% of Chinese iPhone users do not use AppleMusic.

The money to buy a single on Apple Music is enough to buy three on domestic music platforms.

Penguin Music and NetEase Music are still very fragrant!

However, this does not affect everyone's support for the band that never closes!

At about six o'clock, when the album "23" was lifted.

Warner's official website was destroyed.

Even again and again, the server has been expanded specifically for the band's new album sales this time.

However, the sudden influx of instant traffic still made Warner's servers a little overwhelmed.

Countless fans holding their mobile phones and sitting in front of the computer to rush to buy the album "23" were excited to click on the official website of Warner Records, and they saw a pale page and a line of big words.

"The website you visited was unresponsive or had an error

Only a small number of users who entered the official website at the first time, or stayed on the official website in advance to refresh the official website, were lucky enough to open the page and paid for the album.

Well, they almost all bought the deluxe version at $25 each.

Who can be a fan who is on the official website in advance? Which one is the most loyal fan of the band that never closes? How could they be stingy to spend more than five dollars?

"coax

The conference room where the band stayed unclosed was excitedly knocked open by a Warner staff member.

“A good news, a bad news!”

"The good news is that the physical album of "23" exceeded one million copies in just two minutes after it was launched!"

"The bad news is that the company's official website server crashed and technicians are stepping up the repair!"

"What?!" Ethan excitedly knocked on the table and jumped three feet high: "Didn't it mean that you have made enough preparations and guaranteed that there will be no technical problems?"

"What do the company's technical departments do for food!"

"Does the people raise so much salary every year? Is it a bunch of curly baboons?"

The members of the band who were open on the side also had some speechless faces.

Warner, one of the world's eight major music groups.

Can the official website actually jump?

Ye Weiyang was very suspicious whether he was fighting with a cybercriminal in North America.

When "21" was released last time, Spotify's North American server exploded once.

This time "23" was released, Warner's official website exploded again.

Nothing went smoothly!

Not only him, Ethan also remembered this and asked nervously: "What about the sales of digital albums?" "There is no problem with Spotify and Apple Music?!"

No one cares about the fact that physical albums sold million copies in 2 minutes.

This is so normal!

If the official website does not collapse, it will be fine to sell two or three million copies in five minutes. The band will have this fan base plate! The staff member who came to report the situation shook his head, and Ethan immediately started to scold again when he saw this.

Could it be that Spotify collapsed again?!

The staff quickly explained: "I don't know the sales of digital albums, I just came to report on the matter on the official website." Forget it!

Ethan quickly turned back and looked at his assistant: "Hurry, open Spotify and Apple Music to see the sales situation!" He was talking when another Warner staff member rushed in from the corridor outside in panic.

"Good news! Good news!"

"Five minutes after the streaming of the album "23" was launched, the global purchase volume exceeded four million!"

"North America contributed 70% of sales!"

"The European market and Australia, and the Japanese market contributed 22%!"

"There are 8% sales in all countries around the world!"

“This is just the beginning!’

"Every second, every minute, this number is still skyrocketing!"
Chapter completed!