No matter what the band is now open, Ye Weiyang now has any other strange ideas about Warner, who is in the honeymoon period of his cooperation.

Before the signed record contract is fulfilled, the band will still need to cooperate with Warner Group.

The band and others who had various ideas in their hearts flew to Europe across the Atlantic Ocean without any rest after ending the roadshow in North America.

Starting from the UK, their European roadshow continued.

In fact, let’s put aside the small actions Warner wants to do behind the scenes.

In terms of road planning for singers, Warner is indeed the world's top entertainment company.

The roadshow arranged by Warner is indeed very effective, and he accurately found what fans of the non-closing band outside Asia need now. For non-Asian fans, the sense of distance between the non-closing band is indeed too high and is not down-to-earth at all.

They don't appear frequently in North America, let alone in Europe.

Basically, bands will only come if LV is held in Europe, and most of them are in Paris.

Like in the UK, except for holding a concert and recording a variety show, the band has not been there again in two years!

The emotions between fans and idols need to be maintained in both directions.

When the non-closing band does not focus on the management of European fans, European fans will naturally be shaken about the idea of ​​buying their physical albums to support them.

Fortunately, the remedies provided by Warner are not too late.

As soon as the band arrived in the UK, they first ran a roadshow in the three largest cities in the UK.

It doesn’t cost money, as long as people come, you can see the live performance of the band that is open!

The effect is even better than the band who came to London to record "Travel with Music" because Warner previewed the roadshow itinerary on the official website in advance.

Every roadshow can attract up to hundreds of thousands of fans to participate!

In the UK alone, three roadshows attracted as many as one million people to watch, and the effect was amazing!

After these million people returned home, they immediately contributed to the UK sales of "23".

In three days, the sales volume in the UK increased by 300,000!

I have to say that the quality of the album "23" is really high!

-Some other singers saw that the band's roadshow was so effective, and they were wondering whether they wanted to give it a try. As soon as they mentioned it with their agent, they were poured a basin of cold water.

The roadshow effect of the bands that are open for the rest of the day is so good, not just because of the roadshow.

The more important reason is that the album songs of "23" are hard enough to make people who listen to the live performance linger and unable to stop, which ignited the enthusiasm for purchasing the album!

If you change to a singer, even if you run off your legs, you may not be able to achieve this effect.

It might even have a counterproductive effect.

-The effect is not good during the roadshow. Not to mention attracting the public to increase sales, the sales that were originally stable may be severely damaged!

After all, roadshow is a double-edged sword. You must have confidence in your album songs so that you can sing it one city at a time.

There were no singers who had roadshows before.

But a city like a non-closing band can attract more than 100,000 sales growth, which has never happened before.

If other singers really take special treatment as a common example, they may live in dreams.

Including Warner himself, he was coldly rejected when other singers under his jurisdiction expressed their desire to do roadshows like the non-closing band.

Don't mess around, this is an effect that can only be created by a band that never closes!

No matter how sour other singers outside are, they look at them with envy and jealousy.

The band was busy running away from the roadshow, and set out from the UK and visited Europe for a long time. It was not until the end of January that they could barely finish the roadshow in Europe.

It is really tiring, but the effect is really good.

As Warner Group predicted, the sales gap of the physical album of the non-closing band "23" was indeed filled by the European market under the hard roadshow of the non-closing band!

Two months after the album was released, in mid-January 2026, the global physical sales of the album "23" officially exceeded 10 million copies, and came to the Ten Million Club.

This is also the first album in 2026 with a global physical sales of over 10 million.

If nothing unexpected happens, it should be the only album in 2026 with physical sales exceeding 10 million.

Because last year, no album sold over 10 million in physical sales.

Only a few albums sold over tens of millions of dollars.

The sales of "23" digital albums have also reached a terrifying 18 million copies!

However, it is still two million short of the target that Warner Vice President shouted, and the current sales increase has obviously entered a period of decline.

Most of the people who like non-closed bands and are willing to pay for "23" have actually purchased albums in the past two months.

Even if you are short of money, you can get $20 in two months, which is not a very expensive thing. After the peak sales period of these two months, it is difficult to grow the album sales. You can only rely on attracting new fans to stimulate sales growth.

But to put it bluntly, the international reputation of the non-closing band has basically reached its peak.

As long as there is an Internet place, there will definitely be news about the band that is open and their music is played. Those who like them have long become their fans.

People who don’t like them will never fall in love with them no matter how hard they try.

The 18 million digital sales are basically the limit of a band that never closes.

You know, before the band was closed, the world's highest-selling digital album only sold 14 million copies. And it took a full two years to reach this number!

In Europe and the United States, a digital album has a maximum sales period of only two years. After two years, it must be converted to VIP and paid to listen to songs, and will no longer be purchased separately.

It would take 20 million copies to be sold within two years. Before the Warner vice president called out, no singer in the international music industry dared to think about it! Don’t look at the seven billion people on earth, selling 20 million albums seems to be very simple.

But in fact, 6 billion people out of the seven billion people will not pay for music.

The paid users of global music apps, even if they are overlapping, only about 1 billion people.

Among them, 90% are ordinary paid users who are only willing to serve as VIP members and are willing to spend money to buy digital albums, only 10% are willing to pay for money.

This is only about 100 million people left.

And a digital album that wants to make one-fifth of consumers like and are willing to spend money to buy.

This is not an ordinary difficulty!

Everyone’s musical aesthetics are different. No song in the world can make one-fifth of people like it! Even if it is a world-renowned top piano piece, the real enthusiast is just a "niche"!

Conquer the masses and conquer the ears of one-fifth of the world's music consumers, it's simply hell!

And now, Warner and the non-closing band want to challenge this hell difficulty!
Chapter completed!