Author: Mahjong Jun

Shanqian Village, Jingyun Button Factory.

There was only the sound of heavy breathing in the conference room.

To be honest, Zhao Wenmu's request is very reasonable.

Good talents should be put to good use and capable people should live in them. No one should be allowed to occupy the latrine and not shit.

It is difficult for everyone to reject this rule itself.

However, the sales target itself is set artificially.

"Boss Zhao, how to set this sales target?"

Selling more products is naturally beneficial to everyone, but excessively high sales targets are not what businessmen are happy to see.

"Sales targets are set based on the population and economic conditions of each region. Meiyun will discuss it with you, and it will not be specified by me at will. You can rest assured about this."

"The initial sales target will not be too high, but it will not be too low. If an agreement cannot be reached from the beginning, then the only choice is to replace people in this area!"

The division of Beijing into 14 sales areas and the setting of sales targets cannot be reached in just a few sentences.

Zheng Meiyun and the factory's sales team will probably have to fight with these people for three days and three nights.

But Zhao Wenmu will not be involved in these details.

No matter what, his words still appeased everyone to a great extent.

So he went on to say:

"After the sales areas are divided, each regional sales agent is responsible for the sales of products in the area, and then develops its own second- and third-level dealers as much as possible. No one is allowed to sell products to other areas!"

All the businessmen nodded unanimously this time.

They recognized this.

No one wants others to poach their own territory, and disorderly competition will only harm everyone's interests.

"Jingyun Factory will set a minimum wholesale price, and all regional agents must not sell goods below this price!"

"I believe everyone can understand this."

This one is very important.

It ensures a win-win situation for Jingyun factory and regional agents.

Stable and unified wholesale prices ensure that regional agents have a reasonable profit margin and prohibit price wars with each other, making competition between them more rational.

We can only think of other ways to expand the market and make the cake bigger, instead of trying to steal the cake from others.

As the cake in Beijing grows bigger, Jingyun Factory can produce more goods, and it will naturally become the biggest winner.

This kind of price alliance actually harms the interests of consumers.

The terminal retail price that consumers are exposed to will always run smoothly at a higher price without violent fluctuations.

Consumers can never get a bargain.

Human psychology is very strange. Once he has bought something cheap before, he is not willing to buy something expensive again.

This is the so-called anchoring psychology.

A lower price becomes a "psychological anchor", and consumers only accept price levels near the psychological anchor.

In the stock market, this is often used by bankers to harvest retail investors.

Therefore, a vicious price war will eventually lead to a collapse in both product prices and sales.

Zhao Wenmu will never allow this to happen.

The businessmen on site are all smart people. If you think about it for a moment, you will find that all these rules are actually a win-win situation.

There is absolutely no reason to refuse!

"All products will be shipped after payment is received!"

This is necessary, Jingyun Factory does not have that much liquidity.

The backlog of products in the warehouse already made Zheng Meiyun frown.

"This is non-negotiable! All customers pay first and then take delivery of the goods. This is the principle of Jingyun Factory."

Looking at the commotion in the conference room, Zhao Wenmu added.

So far, except for "sales targets", other conditions and rules are acceptable to these businessmen.

Everyone’s main focus is also on “sales targets”.

After that, it was the battlefield for Zheng Meiyun and others. Zhao Wenmu retired after his success and would not stay for a long time.

Zheng Meiyun, Jin Xiaobao, and Li Saner fought hard for two days and two nights with these merchants from the capital.

Until the third day, everyone signed the cooperation agreement with panda eyes.

The capital market was eventually divided into 14+1 areas, and each merchant received his own share.

Chongwen and Xuanwu are separate special areas with only one store. The main purpose is to display the products of Jingyun Factory.

It's a bit like the flagship store of later generations.

After all, these two areas have small populations and small areas, but their status is extraordinary.

In addition, each regional agent also received his or her own sales quota.

Sales targets are not static and will be adjusted every year in the future.

After all, with economic development, people's consumption power is constantly increasing.

Overall, everyone is quite satisfied.

Of course, the happiest person is Zheng Meiyun.

Because according to the current sales indicators, Jingyun Factory will directly produce and sell at full capacity!

After all, even if these dozen businessmen are mixed, it is still a whole market in Beijing. It is not easy to fill two small sets of equipment in Jingyun Factory.

After signing the agreement, everyone felt relieved.

However, Zhao Wenmu suddenly dropped another bombshell.

"Everyone! Sales targets are assessed on a quarterly basis. If they continue to fail to meet the target, they will be replaced as agreed in the agreement!"

"However, if you exceed the target continuously, there will also be rewards!"

As soon as these words came out, everyone immediately pricked up their ears.

Of course everyone hopes to exceed their quota, after all, the more you sell, the more you earn.

Now there are additional rewards?!

“If the overfulfillment is more than 20% for two consecutive quarters, then 2% of the delivery amount in the first quarter will be refunded.”

"If the next quarter still exceeds the target by more than 20%, then 2% of the delivery amount in the first two quarters will be returned again."

"If the fourth quarter still exceeds the target by more than 20%, then 4% of the annual delivery amount will be returned again."

That is to say, if each quarter of the year can exceed the target by more than 20%, then 8% of the delivery amount in the first quarter will be returned, 6% in the second quarter, and 4% in the third and fourth quarters.

%!

This is not a small amount.

Considering that as middlemen, the profit margins of these regional agents are not particularly high.

After deducting various costs, their actual net profit is only about 20% at most.

This rebate can directly increase profits by 30%!

The regional agents were immediately in chaos.

Everyone was discussing intensely.

Zhao Wenmu did not interrupt them this time.

The moment of joy should naturally last as long as possible.

This plan was not decided upon by Zhao Wenmu, but after detailed discussions with Zheng Meiyun, Jin Xiaobao, and Li Saner.

"Third brother, although this will reduce our gross profit margin, but the sales volume will increase, the net profit will be higher!"

"Everyone will be more motivated to expand sales!"

"Yep!"

Immediately afterwards, Zheng Meiyun became a little worried.

"Third Brother, if this happens, our products will be in short supply before too long."

"yes!"

Others also frowned and started thinking, but this time they were thinking about how to expand production.

"Meiyun, how long will it take for the supply to exceed demand? How to expand production before then? This question is left to you!"
To be continued...