Conquering Guo on a false road

Author: Mahjong Jun

Conquering Guo on a false road

Xiangjiang area, Rong family villa.

No wonder Rong Zhenyi is so angry.

Counterfeit and shoddy products not only took away their market, but also damaged the reputation of Yuda Pharmaceutical.

Typical bad money drives out good money.

"Let me guess, you've put a lot of effort into cracking down on these counterfeit underground factories, but the effect is not significant?"

Zhao Wenmu asked with a smile.

He asked knowingly, and if the effect was good, Rong Zhenyi would not be worried.

Rong Zhenyi put her hands on her hips angrily and prepared to answer, but Rong Renyi spoke first.

"These underground factories are like rats. No matter how you catch them, they can quickly start over, move machinery and equipment, and quickly reorganize production and counterfeit."

"Even I can't help it."

Rong Renyi spread his hands helplessly.

Even this big boss who wants to sell his face in both black and white can't eradicate the rats in the sewers.

The governor of Hong Kong doesn’t even have this ability!

However, this also shows that Rong Renyi made great efforts to help Rong Zhenyi handle this matter, but unfortunately the result was not satisfactory.

"Fake medicines are the same size and color as real medicines. Not only patients, but even pharmacists sometimes find it difficult to distinguish the authenticity from the fake ones."

"Not only that, the relevant laws in the Xiangjiang area are not yet sound enough, and the protection system for trademarks and patents is not very complete. All we can do is find the underground factory, sue him, ask him to compensate for the losses and publish an apology in the newspaper."

"But it's very difficult. It's very difficult to find them."

Rong Zhenbang added.

It can be seen that the father and son of the Rong family care deeply for Rong Zhenyi, the little princess of the Rong family.

"That's right, Third Brother, what do you think we should do? If this continues, let alone making money, I'm afraid we will be overwhelmed by lawsuits from consumers."

Consumers cannot tell the difference between real and fake medicines, so when problems arise, they will naturally blame Yuda Pharmaceutical.

Yuda Pharmaceutical is both a victim and a scapegoat, which is really pitiful.

Seeing Rong Zhenyi's pitiful appearance, even Zhao Jing hated these fake drug factories.

Zhao Wenmu thought for a moment and said slowly:

"It is unrealistic to find these underground factories, and they are like leeks in the ground. They will continue to grow after being cut."

He was thinking and talking, more like talking to himself.

"Therefore, it is impossible to eliminate counterfeiting in the production process."

"Since it can't be eliminated, there's no need to waste effort on it."

Several people nodded thoughtfully.

Zhao Wenmu continued:

"In this case, we can only work hard on the circulation and sales links."

“How can we prevent pharmacies from selling counterfeit drugs and let consumers know that what they are buying is counterfeit?”

He simply stood up and walked around the room.

Door-to-door promotion?

Send notices to pharmacies, or even letters from lawyers?

How long does it take to do this? And the effect may not be good.

Zhao Wenmu just wanted to understand what to do in the circulation process, but for a while he couldn't figure out how to do it.

"I have an idea!"

Zhao Jing suddenly said loudly.

Everyone looked over.

She was a little embarrassed.

"Uncle Rong, eldest brother, Zhenyi, what I say may not be right. Just listen and see if you can do it."

Zhao Wenmu looked at her expectantly.

Others may not understand, but Zhao Wenmu knows in his heart that Zhao Jing is a blessed general.

His girl is so smart!

"You can organize a prize sale."

"Any consumer who has purchased Heli Collagen can participate. As long as the consumer writes their name, address, and the name and address of the pharmacy on the pill packaging box, and then mails it to Yutian."

Zhao Jing said calmly.

After a while.

"Wonderful! What a brilliant plan!"

Rong Zhenbang exclaimed.

Rong Renyi and Zhao Wenmu also showed happy smiles, but Rong Zhenyi was still thinking.

"Ah, I see!"

"As long as the prizes are generous, consumers will be very willing to send empty pill boxes, and there are a lot of fake medicines mixed in them. As long as we organize people to identify the authenticity of the pill boxes, we can know which pharmacies are selling counterfeit medicines.

And you can also get consumer information!”

Rong Zhenyi clapped her hands and said.

Then he continued with a vicious look:

"At that time, I will send lawyers and join forces with the drug regulatory authorities to visit these pharmacies selling counterfeit drugs one by one!"

Rong Zhenyi emphasized her tone when she said 'visit'.

I believe these pharmacies will remember this visit deeply.

"Not only that, Yuda Pharmaceutical will also send a letter to every consumer who has bought counterfeit drugs, telling them that what they bought is a fake and shoddy product, and telling them how to identify counterfeit drugs. These counterfeit drugs are very harmful, and I believe they must be very

I’m happy to go to these pharmacies that sell fake medicines to ask for an explanation! Hehe~”

Rong Zhenyi said with a sinister sneer.

The corners of Rong Zhenbang's mouth turned up slightly, obviously he was very satisfied with the result.

"Ahem!"

Rong Ren coughed twice.

The brother and sister immediately stopped looking elated.

"Ajing, this is a very good idea!"

"This strategy has educated consumers and restored the reputation of Yuda Pharmaceutical. Pharmacies will no longer dare to sell counterfeit Lihe Collagen. By cutting off the circulation channels, those underground factories will no longer exist!"

"It's a good trick to defeat Guo by using false methods. It has many twists and turns and is intertwined with each other. But in the end, it is the counterfeiters who are unlucky!"

Rong Ren gently touched his palm, savoring the strategy.

This public relations campaign against counterfeit drugs did not mention the word "counterfeit drugs" at all during the implementation stage. I believe it is not just consumers, but also those who make and sell counterfeit drugs, until Yuda Pharmaceutical's knife holder is on them

Before I put it on my neck, I never thought it would be like this.

This also ensures that consumers have no worries when purchasing medicines.

Otherwise, if consumers know in advance that Yuda Pharmaceutical's purpose is to eliminate counterfeit drugs, many people will be afraid of buying counterfeit drugs and will be unwilling to participate in this event.

Pharmacies that sell counterfeit products will also take precautions.

It is precisely based on this consideration that the maximum effect can be achieved by hiding the serious and brutal strangulation war of counterfeit drugs behind the warm appearance of "prize sales".

Through this event, Yuda Pharmaceutical killed two birds with one stone, not only promoted itself, educated consumers, but also restored its reputation that had been previously damaged by counterfeit drugs.

The most important thing is to completely cut off the survival soil of counterfeiting.

"Wonderful! Wonderful! No worries!"

Rong Renyi sighed softly.

This marketing campaign and the subsequent 'visits' lasted for a full three months, so Zhao Wenmu and Zhao Jing were naturally unable to witness the final results with their own eyes.

However, after they returned to the mainland, Rong Zhenyi called from time to time, and the development of the matter was exactly as expected that day.

Yuda Pharmaceutical regained market share.

This miracle drug has been continuously introduced over the next forty years, forming a huge product matrix and has always been one of Yuda Pharmaceutical's most profitable main products.

Zhao Wenmu and Zhao Jing made great contributions to this matter.

The afternoon tea did not come to an end until the lanterns came on.

When walking out of the study, everyone felt that something was brewing in their mood, waiting for the day of sublimation and transformation.

After that, Rong Zhenyi took Zhao Jing to prepare an implementation plan for prize sales.

Zhao Wenmu was looking forward to meeting Li Chaoren the next day.
Chapter completed!