Chapter 88 Jin Li’s decision on mobile phone

Author: Dr. Yingman

Chapter 88 Jin Li’s decision on mobile phone

Liu Zirong, who clearly understood Lin Chen's routine, regretted more than once that he had known about it.

Then Jinli Mobile Phone must be claiming to be building a super mobile phone factory with an annual output of 20 million mobile phones.

If Jinli Mobile had shouted slogans like this when it was building a factory, it would have received full support from the Pengcheng official uniform.

This slogan is also a huge gimmick, making consumers realize that Jinli Mobile Phone is very ambitious, and thus they are full of expectations for Jinli Mobile Phone.

I can only say that slogans are quite useful, and they cost nothing to shout out.

But now it's too late, the deal is done, and Liu Zirong can only regret knowing that it was too late.

But now that he heard that Shuguang Technology actually wanted to borrow 300 million yuan to build a new factory, Liu Zirong couldn't help but fall into doubt.

He wondered if he was thinking too much. Maybe Lin Chen was not as sinister and cunning as he thought?

On the other side, when the two of them heard Liu Zirong’s emotional words that he would not become a Buddha unless he was a madman, Xie Peng suddenly said with disdain:

"It's just self-destruction. Sugon Technology doesn't even think about their strength. They want to sell 10 million yuan a year just for the Sugon A1 mobile phone. This is simply a fool's errand!"

Having said this, Xie Peng's lips curled into a sarcastic sneer.

Their best vision before Jinli Mobile was just to sell 250,000 units per month and 3 million units a year.

Then if Sugon Technology really completes the construction of a mobile phone factory with a monthly output of 1 million units and an annual output of 12 million units.

That means that the factory must sell at least 300,000 units per month to avoid losing money, and more than 500,000 units to make a profit.

After all, the bigger the factory, the more expensive equipment there will be. Machine depreciation, machine maintenance, personnel wages, etc. are all huge costs. Even if you stop producing, you are still losing money!

So when he saw that Sugon Technology was really going to build a mobile phone factory with an annual output of 12 million units and a monthly output of 1 million units, Xie Peng's lips really evoked a sarcastic arc of disapproval.

But at this time, the sales manager Lu Weibing on the side shook his head slightly.

Compared to Xie Peng, who was not optimistic, Lu Weibing said solemnly:

"It is naturally impossible to rely on Sugon A1 as a mobile phone, but Sugon Technology will definitely launch other mobile phones in the future.

The total sales volume of other mobile phones plus Sugon A1 mobile phone may exceed 300,000 units without losing money."

"this……"

When Lu Weibing said that other mobile phones would be sold together with Sugon A1, Xie Peng was speechless.

This is indeed the case.

Sugon Technology cannot only produce one mobile phone forever, and will definitely launch other mobile phones in the future.

Therefore, Sugon A1 mobile phone plus other mobile phones, the total sales volume in the future is really possible to reach 300,000 units without losing money!

However, Xie Peng was also a person who refused to bow his head. He rolled his eyes and then retorted:

"Even so, the Suguang A1 mobile phone is just a miscellaneous brand in the eyes of the people of Daxia.

And they pay very little attention to TV advertising and marketing. I don’t believe they can sell 300,000 units. With the current lack of brands, 150,000 units per month is enough.

Unless they directly spend 100 to 200 million to win the title at the Yangma Advertising Bid King Conference in November this year, and then use advertising to build the brand.

Otherwise, due to the fact that they are a no-name brand, there will definitely be an upper limit on the sales of this mobile phone, and I think the upper limit is 150,000 units!"

Hearing this, Liu Zirong, CEO of Jinli Mobile, nodded slightly in agreement.

Brands are a bit mysterious. Sometimes brands are worthless, but sometimes brands can play an unexpected role in turning decay into magic.

In the current era, when many consumers buy mobile phones, they are actually very lazy and very novices.

They will not take the initiative to understand the relevant data parameters of the mobile phone, to compare where the mobile phone's accessory chip comes from, where the screen comes from, where the system comes from, what functions it has, etc.

In this era, the most important consideration for consumers when buying a mobile phone is the brand.

The second is what the appearance is, the third is whether it has a color screen, the fourth is whether the signal is good or not, and the fifth is the music...

As for the manufacturer of the mobile phone chip? Which manufacturer of the screen? Which manufacturer of the battery? What is the system? Consumers do not care, or have no way of knowing.

Therefore, in this era, brand and appearance are the most important factors for consumers to consider when buying mobile phones. They account for 70% of the reference value, and the other 30% are color screens, good signals, and whether the music is pleasant to the ears...

In this era, the mobile phone market is morbid, and consumers are blind and very ignorant, so brand building is really more important than anything else in this era.

In this era, "trade, industry, and technology" is the absolute truth, while "trade, industry, and technology" is the evil way!

After all, consumers are too easy to deceive and too innocent. They just don’t understand anything and only recognize the brand and appearance.

If you honestly develop technology and unique selling points, you might as well spend money on advertising to build up your brand and let consumers recognize your brand.

At this time, Liu Zirong, who nodded slightly in agreement, did not feel relaxed because Sugon Technology did not advertise on TV. He said with a serious face:

"Although Sugon Technology has not used TV advertisements to build its brand, their future development will definitely encounter setbacks.

But we have to admit that with the help of many media reports, they have invisibly achieved the well-known effect that only 20 to 30 million advertising dollars can achieve.

Let’s not talk about whether Sugon Technology can sell more than 300,000 mobile phones in the future. We absolutely cannot allow the establishment of a factory with an annual output of 12 million mobile phones.

We at Jinli Mobile need to nip the danger in the bud, and we have to find a way to make the Sugon Technology loan thing go south."

Upon hearing this, Xie Peng and Lu Weibing both nodded slightly to express their approval.

The enemy's comfortable development is the discomfort of Jin Li's mobile phone. There is only so much cake. If others eat more, you can eat less.

If the cost is not high, then Jinli Mobile doesn't mind causing some trouble for Sugon Technology.

So Xie Peng thought for a moment, and then said gloomily:

"The loan of 300 million yuan is too huge. Those banks must have many concerns even if they want to loan 300 million yuan to Sugon Technology.

We may be able to find a way to increase the concerns of those banks and make this matter obscene, so that the new factory of Shuguang Mobile Phone will come to an end."

"What to do?"

Liu Zirong, whose eyes lit up, asked Xie Peng, and Lu Weibing on the side also had curiosity in his eyes, wondering what Xie Peng's sinister ideas were.

In response, Xie Peng's lips raised a cold smile, and then he said with a smile:

"It's very simple, just announce our new mobile phone development plan to the outside world.

The reason why their Sugon mobile phones are currently selling well is not because of their strong brand power, but because they can play nine Nintendo NES games.

As long as we announce our Jinli Mobile's new mobile phone development plan and progress, major banks will definitely have doubts about Sugon Technology's ability to repay the 300 million yuan loan.
Chapter completed!