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Chapter Nineteen

Lu Dongjie took the New Year's Eve song as a stone to test the waters of the market. He was not out of ideas, but just following the trend.

In this borrowed land, only dreams can take root. It is difficult to imagine this generation's confusion about their own identity and being dependent on others.

Over the years, the local consciousness and local culture of Xiangjiang people are awakening and rising. The Mandarin films and Mandarin period songs that dominate Xiangjiang have also begun to decline, and are gradually replaced by the emerging Cantonese films and Cantonese songs, completing the reversal of market offensive and defensive.

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People living in Guangdong, Hong Kong and Macao always have good intentions in everything they do in their daily lives, that is, it is a good omen and has an auspicious meaning.

Of course, this is not feudal superstition, it is a way of expression of people's optimistic life. Gradually, these exquisite meanings have become a kind of folk culture that has been established for thousands of years.

In this era background, Lu Dongjie's product market positioning must be aimed at this specific background culture.

New Year's greetings usually contain elements of goodwill such as joy, blessing, and auspiciousness.

It also has a traditional minor melody, and the lyrics draw on the antithesis, rhyme and other features of ancient poetry. At the same time, it contains a rich flavor of daily life and local flavor. Simply speaking, it is very down-to-earth.

New Year's greeting songs don't have the sour smell of love songs, and can be enjoyed by people ranging from 80-year-olds to three-year-old children, so they are easier to get into the audience.

Especially when there are successful examples of pioneers to follow, Lu Dongjie does not need to cross the river by feeling for the stones. As long as his work is excellent, he does not need to worry about the market's indifference.

However, even a clever woman cannot make a meal without rice.

Producing music albums can be said to be a cultural industry production in which you get what you pay for. If you want to produce high-quality works, it is essential to have a loose production budget, and the recording studio and musician fees should also be considered as normal.

But for poor people like Lu Dongjie, they can only live frugally and reduce production expenses as much as possible.

Therefore, the three of them all have multiple roles. Lu Dongjie is the drummer, Guan Zhengfei is the bassist, and Yi Guang is the guitarist. Lu Dongjie is also responsible for part of the string music, and Yi Guang is responsible for the other part of the folk music. The parts that can be recorded together are

The parts that cannot be recorded together are recorded separately.

"Lu Sheng, his connection in the chorus part is not very good. He is stumbling a bit. Do you think you should stop and try again?" Recording engineer Derek Chan frowned and couldn't help but remind Lu Dongjie next to him.

"Okay, let's record Brother Guang's part first, and I'll talk to him first." Lu Dongjie wiped his nose and nodded, obeying his advice.

Although Lu Dongjie acts like a bad producer, he still has to respect the opinions of the sound engineer in the recording studio. After all, there are specialties in the industry.

Although Derek is the younger of the three recording engineers, he has a lot of experience and has already participated in many large-scale productions.

Lu Dongjie and Guan Zhengfei were drinking tea in the booths in the corridor. They originally wanted to go out and smoke a cigarette to calm themselves down, but they had to record in a few days, so they held back.

"Brother Fei, you have to control your rhythm again later. Look how much the sound engineer dislikes you." Lu Dongjie picked up the tea cup and took a sip, and said with a smile.

"I just know how to make sarcastic remarks. I was as busy as a dog at work the past few days. I didn't even have time to date. I just practiced a few times after get off work in the evening and my neighbors complained." Guan Zhengfei leaned back and pointed at the swollen face. Bags under the eyes said helplessly.

"There's nothing I can do. Time won't wait for me. Let's get through these few days. If it doesn't work, I'll take over." Lu Dongjie looked at Guan Zhengfei, who was looking slightly tired, and rubbed his brows irritably.

Lu Dongjie's album, which was used to make quick money, was not produced according to high standards. The quality was generally passable. There was no need to care about some minor flaws that appeared during the recording process. However, Guan Zhengfei's state was not good from the beginning. Yes, this is a bit of a headache.

"You really think you have three heads and six arms. You can't even stand up to Superman. Don't worry, let me sleep for a while and I will recover soon. You go and see what's going on with Brother Guang first." Guan Zhengfei yawned and went to Lie down on the sofa.

Lu Dongjie got up and went back to the control room. The sound engineer was standing in front of the mixing desk and was busy with something. Lu Dongjie stood quietly with his arms folded, looking through the glass window at Yiguang who was recording in the recording room. The monitoring equipment came from Yin Pop-up. The clear guitar sound and the rhythm are smooth and stable.

It has to be said that an expert will know right away as soon as he starts playing. Yin is not only very good at playing Chinese instruments, he is also very good at playing Western instruments.

What was recorded in these two days is the accompaniment of "Happy Years" and "New Year's Ode". These two songs are covers. How to break out of the siege by picking up people's teeth and wisdom. If you want to make people feel fresh, you must rearrange the music and change the singing method.

The original song was composed of Chinese instruments and Western instruments, so Lu Dongjie removed the Chinese instrument accompaniment and used all Western instruments to sing a Chinese New Year song in a rock style.

As for whether such an avant-garde method can be accepted by the market, Lu Dongjie is not sure, but he will give it a try after all.

"Brother Guang, thank you for your hard work. Let's drink some water first." Lu Dongjie saw Yin Luwan coming out and handed him a bottle of mineral water with a smile.

"Haha, I am one of the partners. What can I do if I don't try my best? If the goods are shoddy and go out on the street, not only will I be embarrassed in front of my relatives and friends, but if I make other people in the industry laugh, I will be embarrassed in the future. How can any record company be willing to ask me to release a disc?" Yin waved his hand and said jokingly.

"Today I will just work on a few details and wrap it up. The rest should be fine. I can try the remaining three songs tomorrow." Lu Dongjie turned into a workaholic at this time, and his mind was filled with the arrangements for this work.

"Don't force yourself so hard. Even if you hang your neck, you have to take a breath." Yin Gang took a sip of water and almost spit it out.

"Brother Guang, there is no boat ride after Suzhou. We still have at least ten days to complete the master tape production, otherwise we will not be able to catch up with the golden period of the Lunar New Year." Lu Dongjie also had a wry smile on his face.

We have just completed the recording of the accompaniment of the two songs, and the subsequent vocal recording will probably take two days. After the recording is completed, it will be handed over to the mixer for mixing, as well as post-production mastering. This is the basic process of production.

After that, we have to find a tape factory to print the tapes, and we have to contact the publisher to discuss cooperation.

All of this takes time. If something goes wrong in this process, Lu Dongjie's hard work may be wasted.

"Oh, by the way, Brother Guang, have you contacted the audio tape manufacturer you said you wanted to find last time?" Lu Dongjie couldn't help but ask after thinking of this.

"We have been contacted by phone, but the specific cooperation has to wait for an interview. That guy used to make a fortune by ripping audio tapes and reselling them, but now he has switched to a physical manufacturer. Maybe he can also help with sales channels." Yin compared Answered in the affirmative.

"Well, that's good. As for the distribution and promotion work, we will carefully think of ways to see how to achieve maximum benefits at the minimum cost. But Brother Guang, you have connections in radio and television stations. When the time comes, you will

We need to work hard," Lu Dongjie encouraged with a smile.

"You guys are so smart at all things." Yin pointed at Lu Dongjie with a smile.

"Another important thing is, should the three of us choose a band name?" Lu Dongjie smiled sarcastically and changed the subject.

"Band? What's the explanation?" Yin looked at Lu Dongjie with some confusion. The three of them were not a band.

"You know, Brother Fei is on an errand now, so it's not convenient for him to show up in public. I have a criminal record, and it won't be good if I expose it to others, so the three of us just form a temporary band," Lu Dongjie said a little helplessly.

"Then what do you want to call it?" Yin spread his hands to show that you had decided.
Chapter completed!
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