Chapter 22 Commercial Negotiations
Regardless of whether the cat is black or white, a cat that can catch mice is a good cat.
As for two of the covers, they were indeed used to make up the numbers, but Lu Dongjie had a conscience and even adapted those two songs from beginning to end.
Given the poor behavior of Chinese-funded record companies today, they still use the same methods as Cantonese opera and Cantonese opera to sell Cantonese pop songs, saying that if you sell one song, the rest will be enough.
"That Mandarin New Year's song is a good match. After all, Mandarin songs are still mainstream, and making records is not about falling in love. How can you only take one scoop of water?" Lu Dongjie joked.
At this time, although the majority of people in Xiangjiang speak Cantonese, there are still a large number of people who speak Mandarin.
They come to Hong Kong from all over for various reasons, either to seek refuge, to live there, or to make a living. In short, they are a group that cannot be ignored. After all, the craze for Mandarin films and Mandarin period songs has not faded away.
Of course, it was only later that Lu Dongjie thought of adding a New Year's song in Mandarin. As Wang Xin said, he had a little thought of his own.
"Lu Sheng is quite confident about this album. How many boxes are you going to record? After all, time is running out, and your later preparations should be a bit rushed." Wang Xin began to talk about the core of this cooperation.
"We have determined that we are going to record 10,000 cassettes of audio tapes, and we have already negotiated with several record companies for distribution channels, so now we have to negotiate with Wang Sheng and agree on the production and delivery date." Lu Dongjie said cautiously
He said that some prerequisite work has indeed been done.
However, after Wang Xin heard the numbers reported by Lu Dongjie, he smiled with regret and shook his head, then said: "Lu Sheng, to tell you the truth, before switching to a physical tape factory, I was actually engaged in the sales of records and audio tapes.
I’m not boasting about my work, but my judgment on the market is also very accurate. With ten thousand tapes, I think Lu Sheng is still too timid and cautious.”
"Oh, then based on Wang Sheng's analysis and judgment of the market, how much should be recorded?" Lu Dongjie was a little unsure about what Wang Xin said.
But after all, Wang Xin is a professional in the industry. If he has a different opinion, you might as well listen to him first.
"Two hundred thousand cassettes and ten thousand records," Wang Xinxiao looked at Lu Dongjie and said with determination.
"Hiss" Lu Dongjie couldn't help but take a breath, this is a ruthless person. The current production cost of a tape is about 4 yuan, and the retail price of the original version is around 21 yuan.
Lu Dongjie originally wanted to start a small business, but according to Wang Xin's approach, he couldn't make it even if he lost all his money.
"Don't believe me, do you?" Wang Xin smiled, looking frank.
"It's not that I don't believe you, it's just that my abilities and funds are limited, so I can't do such a big business," Lu Dongjie shook his head and said with a bitter smile.
However, the smile on Wang Xin's face suddenly grew. It seemed that he had expected it. A pair of small eyes squinted and looked back and forth at Lu Dongjie from time to time.
After seeing the hesitant expression on Lu Dongjie's face, he said slowly: "Lu Sheng, I have an idea. In fact, we can work together on this business."
"Cooperation? Then Wang Sheng, tell me how to cooperate." Lu Dongjie was interested in hearing Wang Xin's cooperation intention.
"It's very simple. I will pay you 200,000 Hong Kong dollars to buy out your album. In addition, during the period when the records and audio tapes are on sale, you must cooperate with a series of promotional activities planned by us." Wang Xin looked at Lu Dongjie leisurely and stretched out two fingers on his right hand.
.
Lu Dongjie lowered his head and pondered for a while, then shook his head decisively and said: "The chips offered by Wang Sheng are indeed very tempting, but there is no reason for me to surrender and become a deserter without even going to the battlefield, so I still want to go and play by myself."
"Two bunks"
A person without long-term worries must have immediate worries. Although Lu Dongjie does need a life-saving money in a short period of time, it does not mean that he needs to sell this album at a bargain price.
The buyout, a one-shot deal, means that the copyright of this album has nothing to do with Lu Dongjie.
Wang Xin was not surprised by Lu Dongjie's rejection, nor was he angry. Instead, his smile grew stronger. This young man was indeed not ordinary. He did not have the impetuousness of ordinary young people and was greedy for money. Instead, he was a man of firm will and ambitious goals.
Wang Xin is a businessman who believes in profit first, so he has always believed that there is nothing in this world that money cannot solve. If it cannot be solved, it means that the money is not enough, or the way of giving money is wrong.
"Since you can't accept the first way of cooperation, then we can continue to talk about the second way of cooperation." Wang Xin smiled and then extended his second finger.
Lu Dongjie's expression remained unchanged and he waited patiently for the next chapter.
"You can leave the entire operation of this album to me. I will be responsible for the production of records and audio tapes, publicity and planning, and sales channels. You only need to cooperate with me in doing some publicity work, and then you can enjoy the results. How about it?" Wang Xin
He said slowly,
"Sit back and enjoy the benefits? How to divide it?" Lu Dongjie blurted out a little surprised.
"Profit after tax, eight for me and two for you," Wang Xin replied, looking at Lu Dongjie with a smile.
Lu Dongjie quickly calculated in his mind, and then he had to admire Wang Xin's shrewdness.
But in fact, those who have dealt with Wang Xin know that his shrewdness can be seen from some of his early experiences.
A few years ago, Wang Xin met Taro Sakamoto, a businessman who recorded tapes from Japan, and proposed the idea of a partnership to copy tapes. The two hit it off and divided the work.
Wang Xin was responsible for collecting the most popular songs and music in Xiangjiang, integrating them and sending them back to Japan. Taro Sakamoto was responsible for dubbing and producing tapes in Japan, and then packaged and shipped them back to Xiangjiang for sale.
There is no need to spend money to hire singers to record songs, nor to buy production equipment. He is just a middleman in the business of buying and selling.
But it was this opportunistic trick that allowed him to make a lot of money.
After 1975, as the Hong Kong government began to control the copyright work of ripping audio tapes, Wang Xin felt that it was unprofitable, so he went ashore to start a physical business, purchased second-hand production equipment from Dongyang, and started a legitimate tape duplication production business.
Business.
Putting aside the means by which he makes money, how can he be a person who does loss-making business based on his unique vision and shrewd business methods?
"I'm a little curious as to why Mr. Wang is so confident in this album. After all, the market in Xiangjiang is limited, and there are competitors selling it very well." Lu Dongjie looked at Wang Xin with bright eyes.
"Ha, young people should look at the world. Of course, it's not just the local market in Xiangjiang. You forgot that there are also markets in other places." Wang Xin smiled and pointed at Lu Dongjie.
Lu Dongjie nodded suddenly. The overseas Chinese in Southeast Asia and other overseas Chinese are a huge number.
"Sheng Wang, although eighty-two is a good cooperation ratio, our preliminary publicity work is already ready, so there is no reason for us to waste all our efforts?" Although Lu Dongjie thinks that eighty-two is already good, some preliminary work has already been done.
So we have to bargain to get back what we deserve.
"Oh, then Lu Sheng might as well tell you what you think." Wang Xin was not unhappy. When talking about business, it was always a matter of asking for a high price and paying back the money.
"If our publicity plan can make this album well-known to the whole city within ten days, then how about seven to three points?" Lu Dongjie said quite confidently.
"Okay, this can be written in the contract. Since you are so confident, everyone will cooperate happily." Wang Xin did not hesitate after hearing this and readily agreed.
Wang Xin didn't care about temporary gains and losses, but valued long-term success. He felt that Lu Dongjie was a potential stock. As the saying goes, it's better to bully a white-bearded man than a poor young man.
If Lu Dongjie is able to win that tenth, Wang Xin wouldn't mind forming a good relationship, and there might be even better cooperation in the future.
Then the two began to carefully discuss the details of the contract. After finalizing the first draft of the contract, they hired a lawyer and the two parties signed the contract today.
"Wang Sheng is indeed a cheerful person." Lu Dongjie stood up and shook hands with Wang Xin with a smile.
"Lu Sheng is also a smart man, haha." Wang Xin smiled gracefully and looked at each other with Lu Dongjie.
When Lu Dongjie walked out of the building, it was already about 5:20 in the afternoon, and the setting sun was hiding in the gaps between these buildings.
Chapter completed!