Tung Choi Street, Mong Kok, Wei Sheng Record Store.

Tung Choi Street is mostly populated by roadside stalls selling clothes and accessories, so it is also called Women's Street. It is a large-scale legal hawker commercial street in Hong Kong. There is almost an endless stream of people visiting here every day.

In the past two days, Xu Jiaquan, the owner of the record store, has become a little gloomy. Whenever he sees a street stall selling tapes across the street, he can't help but gnash his teeth. He wishes God would rain heavily every day and kill the people across the street.

That old guy is on the street.

Although colleagues were enemies, they were exceptions before because his record shop mainly sells Cantonese, European, American, and Oriental records, while the stalls run by Ma Yida across the street mainly sell Ren Bai, Guo Bingjian, Deng Jichen, and Zheng Junmian.

Mainly sung on tapes of these Cantonese operas and humorous songs.

You take your Yangguan Road, and I cross my single-plank bridge. Normally, everyone does his or her own thing. If the water in the well does not interfere with the water in the river, we will live in peace.

But just over half a month ago, this peaceful coexistence that had lasted for several years was unexpectedly broken. His record store purchased a batch of newly released New Year song records, so in the next half month

Here, Xu Jiaquan's record shop has been sparing no effort in selling the New Year album "Happy Years" by Zheng Shaoqiu and Wang Mingquan.

The two large speakers at the door of the record store must be cycled at least several times a day. This not only attracts customers and increases their popularity, but also allows them to receive an additional fee from the record publisher. This kind of thing is cheap for one and two for one.

Why not do it.

These days, to judge whether a record has a market prospect of being a big seller, you need to look at the number of times it is played on the radio, and secondly, whose songs the big speakers in front of the record shops on the street like to play. They often reflect the sound of a record.

Record sales are the most important trend indicator.

Zheng Shaoqiu and Wang Mingquan, these two popular TVB actors and actresses, have both a strong foundation and an idol style. Their combined influence is far more than one plus one is greater than two.

With their two swords combined, they have released such an album of New Year songs that is suitable for the occasion, and both fans and movie fans are very happy with it.

As old age approaches and the New Year approaches, major department stores and grocery stores are conducting price reduction and clearance promotions, but Xu Jiaquan's record store is doing the opposite. People are shouting price reductions.

But he quietly increased the price, why?

Just because Chinese people have one characteristic, although they usually live a hard life, they inevitably spend a lot of money during the New Year. Therefore, the Lunar New Year is often a period of considerable record sales, especially this year, the local record sales are quite

Yes, especially in the past half month, this "Happy Years" album has become even more outstanding.

Although Ma Yida's stall mainly sells Cantonese opera and comedy songs, as the Spring Festival is approaching, he also purchased a batch of old-school New Year's song tapes "Congratulations to Everyone" by Wen Qiantai and Li Baoying. This old song also has a strong Cantonese opera flavor.

Naturally, younger people don't like it very much, but there is still a huge market for middle-aged and elderly people. In the past few years, he has been able to sell hundreds of boxes, which is also a small profit.

But this year, the record store opposite suddenly launched a new New Year's song record. Due to Hong Kong people's habit of liking the new and hating the old, my customer base also ran across the street, and the cassette tape in my hand has not sold 20 boxes yet.

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Ma Yida was very dissatisfied with Xu Jiaquan's method of making money, but he had no choice but to look at the stack of unsold tapes in his hands, and he couldn't help but feel distressed to the point that several of his white beards were pulled off.

Until a few days ago, he came across a batch of newly released audio tapes from an agent. They were also albums focusing on New Year songs. Not only were the songs of high quality and the lyrics and melodies moving, but there were also two songs in it that were the same as those recommended by the other party.

But this version sounds more exciting than the other one.

Based on his years of experience in operating audio products, this album must be a big seller. Thinking of this, he couldn't help but laugh mischievously.

Two of Lu Dongjie's songs in "The God of Wealth Arrives" are adapted covers of "Happy Years" and "New Year's Ode". In order to avoid copyright disputes, Lu Dongjie finally suggested that Wang Xin buy the copyright rights from Fengxing Records. Fengxing Records

He responded readily. The current situation in the recording industry in Hong Kong is extremely chaotic. The law is full of loopholes and people's copyright awareness is not strong. Now that there are big water pipes willing to pay for copyright authorization, it would be better.

The biggest enemy of record companies is not competing companies, but the ubiquitous piracy industry in Hong Kong. Since the production cost of records is quite high, and with rampant piracy activities, record companies have to change their management after two or three months of the release of new works.

Now, we have launched a selected disc with new works included in it to compete with pirates.

The craziness of the current piracy market is far beyond people's imagination. For example, last year's movie "Half a Category" starring Xu Guanjie not only achieved the highest box office sales of the year, but also broke the box office record since the opening of Xiangjiang.

"Half a Category", since the record was first released on the market, pirated tapes were sold all over the street the next day. Although it was affected by piracy, the sales of this record were still as fast as the world, and the local domestic sales soared to

500,000, and no one has been able to break this record.

You don’t even have to worry about selling genuine records, but imagine how staggering the scale of the pirated market is.

Fengxing Records is quite confident about their record. It was originally a New Year's song record, and the sales period was only two months before and after the New Year. Now it looks unbeatable. They don't think any record company will buy it.

With copyright, you can have the ability to cover and release albums in a short period of time, threatening your own interests.

Perhaps even Fengxing Records could not have imagined that within a month of its release, its record would already face a strong opponent, and that it would give the enemy half a knife.

"You listen to the sound of gongs and drums, and the sound brings the new year to you.

Look at how happy everyone is and how happy they all are..."

"Ha, Mom, you heard that the two families are fighting again." The little girl buying clothes next to her said with a smile while pulling her mother who was still bargaining with the customer.

"Don't pay attention to them. They are fighting with each other and they don't hinder our business. It's almost twelve o'clock. You go to Fuji and buy two lunch boxes." The girl's mother ordered her without looking back.

Many people nearby were watching such an interesting scene with relish. The record store's big speaker just played the title song "Happy Years", and then Ma Yida across the street calmly turned on his playback device and played his "Happy Years".

"Happy Years" was also played. The same song was played on both sides, but the styles were different, but it was obviously Mayida's side that had the upper hand. After all, Lu Dongjie's version was an adapted pop song with a more rock-like style. The audience

It feels fresher.

"Uncle Da, you don't have to be so smart, you're just trying to take advantage of me, aren't you?" Xu Jiaquan finally lost his temper and ran over to Mayida's stall to question.

"But treat others in their own way." Ma Yida looked up at him expressionlessly, and then sneered: "When you stepped across the boundary, didn't you think that you were cutting off my road?"

"After all, what I sell are genuine discs. I operate it in a reasonable and legal manner. What do you think you are selling? Fake and pirated goods?" Xu Jiaquan picked up a box of tapes and looked at the front and back, and said disdainfully.

"You don't care what tapes I sell. If someone buys it, someone else will sell it. There are hundreds of thousands of people in Hong Kong engaged in the piracy industry, and the Hong Kong Governor can't control it. Who do you think you are?" Ma Yida didn't care about his ridicule.

"Hey, Fifteen Mosquitoes, there's no need to look for it. Now I have the physical evidence in my hand. I'm warning you, if you do anything again, I will go to the Industrial and Commercial Administration Department to report you." Xu Jiaquan dropped the 15 yuan, took the audio tape and turned around to leave.

.

"Thank you for your patronage, but we have to die together. I have shit in my body. Do you think you are clean?" Ma Yida smiled coldly, picked up the Hong Kong dollar from Zou Baba, folded it flat and put it in his pocket.

"Hmph." Xu Jiaquan paused obviously when he heard this, then he hummed heavily and continued to walk back.

In fact, there are more pirated copies than genuine ones on the market. This is the plan finally finalized by Lu Dongjie and Wang Xin. They will completely occupy the market with genuine and pirated audio tapes, without giving pirates a chance, and then make a head-on breakthrough with genuine records. Anyway, a pirated audio tape will be on the market.

The retail price is about 30% cheaper than the original version, and the profit after cost is also considerable, so there is no need to guard against the impact of piracy.

The manufacturing cost of a record is about 20 yuan, but it can be retailed in the market for more than 60 yuan. There is no need to say which is more important.

Strategic partner Mr. Wang Xin has returned to his old business. Instead of letting others make pirated copies, he might as well muddy the waters himself and make pirated copies of all genuine audio tapes.

In fact, Southeast Asia is the hardest hit area for the dumping of pirated audio tapes. As long as the album sells well in Hong Kong, upstream pirates can smuggle it directly in containers from the Hong Kong pier and release it, without any need for downstream publicity.

And official piracy is the most deadly, which is why Lu Dongjie only dared to report the number of 10,000 tapes, but Wang Xin directly said the number of 200,000 tapes. Snakes follow snakes' paths, and rats follow their own paths. Sure enough, only an expert can do that.
Chapter completed!