At 11 o'clock in the morning, Lu Dongjie went to North Point for an appointment.

The office building of "Tian Tian Daily" is located in the North Point of Hong Kong Island, at the junction of Tong Shui Road and Java Road.

North Point has always been known as "Little Shanghai", where many wealthy people from other provinces live.

In addition to being known as "Little Shanghai", North Point is also nicknamed the "Red Zone" and is surrounded by many mainland institutions.

As a pro-rightist newspaper, "Tiantian Daily" actually opened its newspaper office here. Is this a staged "Eighteen Years in the Enemy Camp"?

But after he saw the Ertian Building, everything became clear.

Ertian refers to Ertian Pharmaceutical Factory and Ertian Printing Co., Ltd. owned by the Webster family.

After confirming that the address was correct, Lu Dongjie walked up to the fourth floor of Ertian Building.

Wei Jishun came forward to receive him warmly and personally welcomed Lu Dongjie into the president's office, which surprised other newspaper staff.

After the two sat down and exchanged greetings, they began to make tentative contact.

Wei Ji immediately put his hands together and looked at him with a smile, "Lu Sheng, what do you know and think about my newspaper?"

Lu Tongjie responded with a faint smile: "Your newspaper was the first color newspaper in Hong Kong. It was a sensation in the press back then."

If he wants to discuss acquisition cooperation with Webster, he must ask someone to investigate the basic information and situation of the newspaper beforehand.

Wei Jishun laughed loudly, "That is my brother's contribution, but it is indeed something to be proud of."

"Tian Tian Daily" was founded in 1960. As the first newspaper printed with offset color pictures in Hong Kong, it pioneered the Hong Kong newspaper industry with color printing.

You must know that Hong Kong newspapers were still in a "black and white world" at that time. The first president at the time, Wai Kize, broke this dull pattern.

Lu Dongjie continued, "The newspaper run by Wei Sheng was so sensational, it must have made a lot of money at that time, right?

"That can't be said to be making a lot of money." Wei Ji waved his hand and continued to laugh, "Our investment is five times more than others, and the cost is too high."

Lu Dongjie, "Color printing does require a large investment, but you should attract many big customers to place advertisements."

Wei Jishun smiled and shook his head, "That's a layman's opinion. In fact, it's hard to find advertisements for color printing."

Lu Dongjie looked at him a little confused and waited for the next sentence.

Wei Jishun then explained: "A black and white advertisement, as long as the printed circuit board is ready, it can be advertised in major newspapers."

Lu Dongjie smiled and nodded, "That's because your platform is too high-end and incompatible with advertisers."

Wei Ji sighed with emotion: "But to make a color advertisement, the color separation film alone requires four films, so the cost is very high."

After hearing what he said, Lu Dongjie finally understood the small details of the newspaper industry from a different perspective.

No wonder many mainstream newspapers nowadays print in color except for the front page and important sections, while other sections are still printed in black and white.

Not only does it save costs, it is also a convenience for compatible advertisers.

Many pages of Tiantian Daily are printed in color. Although the pages look beautiful, the maintenance cost is naturally high.

Lu Dongjie raised his eyes to look at him and asked knowingly: "What is the current daily sales volume of your newspaper?"

Wei Ji straightened his body and looked at him with a smile, "Although the development has slowed down in recent years, we still sell 20,000 to 30,000 copies a day." His voice sounded kind and sincere. Feel.

Lu Dongjie nodded calmly. The number of Wei Ji's instant reports was very vague, but he still knew it in his heart.

Newspaper sales are linked to advertising revenue. If Daily Daily maintains this sales volume, how can it be sold?

In the 1960s, the sales volume of other major newspapers was around 80,000 to 120,000, and "Tiantian Daily" had more than 80,000 copies.

Today, major newspapers such as Oriental Daily, Ming Pao, Sing Pao, Sing Tao Daily, and Overseas Chinese Daily sell between 1 and 200,000 copies a day.

But the sales of Tiantian Daily have plummeted to the point where no one cares about them, and even the newspaper vendors on the streets are unwilling to sell them.

When Tiantian Daily was founded at its peak, there were 400 people running it, and now Oriental Daily only has more than 300 people.

There is no doubt that Tiantian Daily is continuing to operate at a loss. As for why it can still operate, it is because of hardship.

The biggest cost of a newspaper is printing and paper, and these costs are supported by Ertian Printing Company, a subsidiary of the Webster family.

Among the ten Webster brothers, only the "Ba Shao Wei" in front of him likes the media industry the most. The others are professionals and engaged in business.

Although "Tiantian Daily" once had good sales, the Wei family always only evaluated the benefits this newspaper brought to the family from the perspective of a business.

The reason why Webster wanted to make a newspaper in the first place was because his family opened a printing press. Since the printing press was not fully utilized, he decided to publish the newspaper.

Why did Wei Jishun take over the position of president? It was because he had social status as a newspaper proprietor.

Running a newspaper is equivalent to controlling a platform for speech, and people from all walks of life will naturally come to curry favor.

This is why so many people have been eyeing the "Oriental Daily" under their name since the Ma brothers' incident.

Although it is not possible to get involved blatantly, there are naturally various ways to add insult to injury secretly.

Ma Xizhen, who was still living in the detention center, couldn't help but panic when faced with a pack of wolves.

He hurriedly called back Ma Chengkun, who was studying in Taiwan, and entrusted an accountant to transfer the equity and the supervisory seal to his son's name.

Tiantian Daily is naturally incomparable with Oriental Daily, otherwise it would have attracted the attention of capital predators.

But Tiantian Daily still has a foundation for scale, and as long as we find the right method, we can still turn the tide.

Wei Jishun looked at him seriously and said, "Lu Sheng, you are also a media person. What do you think about the management of my newspaper?"

He is considered thoughtful. Once Lu Dongjie is not satisfied with his answer, he may have to make other plans.

Lu Dongjie smiled slightly and said concisely and concisely: "Specialization, segmentation, and accuracy."

Wei Ji instantly became more energetic and said, "Oh, would you like to hear the details?"

“In-depth, insightful and quality content.”

“In mass communication, make niche content first.”

"For our readers, the content and information must suit their interests."

Lu Dongjie said three things casually. It was not a lofty talk, just some simple things.

In terms of comprehensive strength, Tiantian Daily naturally does not compete with several major newspapers, so the most effective method at present is to make the content more precise and detailed.

What's more, the layout of newspapers now is almost the same as it was a few decades ago, with everything you need and nothing new.

Wei Ji picked up the tea cup and took a few sips. He seemed to be thinking about something and suddenly fell into a trance.

"Tiantian Daily" was Webster's proud work, so the two brothers were naturally not willing to let it go bankrupt.

They urgently need to find someone who can bring the dead back to life and at the same time give the family a satisfactory explanation.

Previously, Liu Tian from Miaoli Group had approached his boss, and the two parties sat down and talked a lot.

To be honest, Wei Jishun is not very satisfied with this boss Liu, so he is still considering it.

Because his Miaoli Company mainly operates department stores and handbags, and has no experience in running a newspaper.

There are also rumors that the boss Liu Tianjiu is a pro-China person, and it cannot be ruled out that he intends to buy the newspaper and hand in a letter of nomination.

Most of today's newspapers and magazines have a clear stance. If you pay attention to the masthead, you will know that they are basically on the right side.

It is clear at a glance that those who write the year and month of the Republic of China are right-wingers, and those who write the date AD are naturally left-wing.

Publications controlled by the left have very few readers, accounting for only about one-twentieth of the market.

Nowadays, if someone is labeled as a leftist, most of them will look at him with surprise. Even those who have no specific stance will wear their hats to the right.

That day at Boss Qiu's wedding banquet, Wei Jishun saw Lu Dongjie, Hu Xian and Cen Weixiu, two newspaper industry bosses, chatting and laughing, and he had an idea.

Lu Dongjie is a well-known figure in the entertainment industry and a director of a television station. He can also be regarded as an industry professional in the media industry.

This is one of the most eye-catching young people who started from scratch and has risen like a comet.

Wei Bashao has a master's degree in economics and has been working in the shopping mall for many years. He has a lot of knowledge and experience, and his vision is certainly good.

Based on his judgment of Lu Dongjie, this boy will become a great person in the future, so it is better to form a good relationship first.

Although the two of them only talked in general terms, Wei Ji's few words revealed that he was indeed a very thoughtful young man.

The two talked in the president's office until past three in the afternoon, and finally reached a preliminary consensus.

Both parties agree to entrust an auditor to do an evaluation. If both parties can accept the price, they will enter the next round of negotiations.

When Wei Ji sent Lu Dongjie to Lu Dongjie instantly, the atmosphere outside was strangely quiet, and the staff seemed to have a premonition of something.
Chapter completed!