Chapter 421 Countermeasures
The atmosphere inside the newspaper office building was solemn.
A work discussion between veteran media man Tang Zhongguang and new owner Lu Dongjie.
Lu Dongjie smiled and asked: "So Editor-in-Chief Tang, what difficulties do you think Tiantian Daily is facing now?"
Tang Zhongguang hesitated for a moment, then said directly: "As our competitors surpass us, we no longer have any advantage in this regard."
Lu Dongjie smiled and said, "Then what changes or breakthroughs does Editor-in-Chief Tang think we need to make to get out of the current predicament?"
Tang Zhongguang said quite frankly: "Focus on and improve the quality of published content, improve readers' media adhesion, and cultivate readers' reading habits."
Lu Dongjie just smiled and turned the pen in his hand without any intention of interrupting.
When running a newspaper, the quality of the content wins.
Tang Zhongguang thought for a while and said tentatively: "We can also try new layout content or change some layouts."
Lu Dongjie nodded. Although Tang Zhongguang was old, he was not blind and saw this very clearly.
It's just that he wanted to kill the thief but was unable to save himself.
"What you said, Chief Editor Tang, is correct." Lu Dongjie nodded and then said, "But in my opinion, the top priority is to destroy the old and establish the new."
Tang Zhongguang didn't comment, just looked at him silently, waiting for his next words.
Lu Dongjie said with a smile: "Chief Editor Tang, you must be flexible in your business strategies. You should know about Tian Ji horse racing and tail docking to survive."
Tang Zhongguang nodded first, then shook his head in confusion, wondering what he meant.
Zhong Xiaomei's eyes suddenly lit up, and she felt that his attitude began to change.
When this man was serious about doing things, his unique charm made her secretly happy.
Lu Dongjie said unhurriedly: "In terms of comprehensive strength, we are far inferior to several other major newspapers. There is no need to compete against each other and compete with each other based on their advantages."
Tang Zhongguang nodded in agreement. Who doesn't know such a simple truth?
Lu Dongjie raised his hand, "We need to focus on certain layouts, abandon some irrelevant ones, invest key resources in these, and work hard to create our own advantages."
Tang Zhongguang suddenly felt that what he was talking about was like fighting a war, about concentrating superior forces and breaking out of a tight encirclement.
When Lu Dongjie said this, the meaning he wanted to express was very clear.
He crossed his hands and leaned forward slightly, "Let me tell you my thoughts about this revision."
Tang Zhongguang couldn't help but put away other emotions, straightened his body, and looked at Lu Dongjie with bright eyes.
Lu Dongjie looked at him seriously, "First of all, I have a request. Tiantian Daily must maintain a neutral position, leaning neither to the left nor to the right. There is no problem with this."
Tang Zhongguang's brows couldn't help but tighten, and then relaxed, "No problem, we strictly adhere to our neutral reporting stance."
He is only the editor-in-chief of the newspaper, while Lu Dongjie is the president and printing supervisor, and is ultimately responsible for the newspaper's position.
Lu Dongjie is a person with no political background. It is normal that he does not want to get involved in those political whirlpools.
And according to the current development of the situation, it would be the best outcome for Lu Dongjie not to lean to the left.
There is no reason why Lu Dongjie wants to remain neutral and be a centrist. Can he still object?
The changes in Tang Zhongguang's expression were reflected in Lu Dongjie's eyes, and he remained calm.
As the editor-in-chief of a newspaper, Tang Zhongguang must assess the situation and follow the trend.
If he remains stubborn to the end and does not change his mind, then he will have to change his mind.
Lu Dongjie shook his head, "The sales of Tiantian Daily have been declining sharply, and I believe our readers are also losing a lot."
Tang Zhongguang was speechless. Tiantian Daily had fallen to this point. He had an unshirkable responsibility.
Lu Dongjie said firmly: "Our market positioning must change. This is imperative."
Tang Zhongguang had a thought, "Then Lu Sheng, how do you adjust your intention?"
Lu Dongjie did not answer but asked: "Editor-in-Chief Tang, who do you classify as the readers who buy our newspaper now?"
Tang Zhongguang pondered for a while, "Middle-aged people make up the majority, and there are also a small number of young people."
Lu Dongjie raised his eyes and looked at him, "Who are the largest number of readers who like to buy newspapers now?"
Tang Zhongguang answered more firmly: "Bosses, middle-class and petty bourgeoisie, and working white-collar workers are all the main readership groups."
Lu Dongjie smiled lightly, "Our publishing direction is focused on this group and we create content around them."
Tang Zhongguang, a veteran newspaper man, was led by Lu Dongjie unknowingly, and he gradually fell into a disadvantage.
Lu Dongjie saw that he was gradually following his train of thought to consider issues, and no longer followed him in circles.
He said bluntly: "I need a new daily newspaper. The current layout must be streamlined and travel light."
Tang Zhongguang couldn't help but asked directly: "So Lu Sheng, what are your requirements for the new layout?"
Lu Dongjie said slowly: "My standard is that the layout should be simple and elegant, and the content should be meaningful."
Tang Zhongguang twitched his lips. This sounds simple to say, but the specific details are not ambiguous.
Lu Dongjie tapped his fingers lightly on the table, "For the current affairs news section, reduce the number of pages appropriately. We report local news, not international news."
Tang Zhongguang blurted out in silence: "Then we are not binding ourselves, and we will lose some readers."
"If you don't do it now, it doesn't mean you won't do it in the future." Lu Dongjie shook his head slightly, "Retract your fist and punch it out more powerfully."
Tang Zhongguang's color changed slightly when he heard this, and he looked at Lu Dongjie secretly in surprise, trying to see any clues.
Lu Dongjie naturally didn't know why he was so surprised, and even if he knew, he wouldn't take it seriously.
The main page of Tiantian Daily is more serious about current affairs, with dense and cold black and white text.
As a daily newspaper, it is necessary to report news on the main page.
However, according to Lu Dongjie's request, the main publication should focus on major events and avoid trivial news if possible.
Tang Zhongguang originally wanted to give some advice, but seeing Lu Dongjie's decisive attitude, he swallowed his words.
Lu Dongjie continued: "The opinion forum is still our focus, and we can appropriately open up some sharp topics for discussion."
Tang Zhongguang showed a trace of embarrassment on his face, "Will this cause trouble?"
Lu Dongjie said nonchalantly: "It's all deserted anyway. If someone is willing to submit a manuscript, even if it's an insult, we'll still publish it."
Tang Zhongguang smiled bitterly, "I'm afraid I'll offend a group of people and get more complaints."
He couldn't help but secretly sigh that this new owner was quite cautious on the one hand, but quite bold on the other.
Such a contradiction is really hard to see through.
Lu Dongjie shrugged, "The content published only represents the author's position and has nothing to do with this newspaper. We just need to carefully check that it does not break the law or cross the line."
This platform for speaking out against current ills is naturally reserved for people from all walks of life to express their opinions.
Chapter completed!