Chapter 446 Advertisement
Sun and beach are an excellent combination.
Ham Tin Bay on the east coast of Sai Kung Country Park is a good place for outdoor outings and sea views.
The roads here are relatively remote, so there are naturally fewer tourists than in Repulse Bay, but there is rare peace and quiet.
There are relatively pristine beaches nearby. The water is clear and the sand is fine and white. The scenery is not inferior to any other sea view.
Today, the "Witness Protection Team" crew led a team to shoot a location scene here. The entire team, more than 20 people, came in a mighty force on a water bus in the Central District.
Today is the filming of a thrilling sea chase scene in the finale. For this purpose, two yachts were specially rented from the Saigon Boat Club for the filming.
If today's shooting plan is successfully completed, then all scenes of the entire drama will be nearing completion, and post-production work will begin to be put on the schedule.
But the closer we get to the end, the less we can relax. As the producer of this drama, Lu Dongjie naturally has to be present for such an important scene.
Of course, Lu Dongjie thinks so himself, but others are a little skeptical, thinking that it is highly possible that he is pretending to be a public servant for personal gain.
This isn't for work, it's obviously for vacation.
How can someone come to work and take a few beautiful girls with him to travel around the mountains and rivers, leaving the crew aside?
Of course, they dare to be angry but dare not speak out.
But Lu Dongjie was naturally not as miserable as they thought. He just took advantage of this opportunity and stopped by to shoot the scene.
The newly revised version of Tiantian Daily needs to be widely publicized, and the TV platform is chosen to place advertisements because its speed and breadth of communication are more efficient than any other media.
Lu Dongjie's commercial film for Tiantian Daily also released two music videos, which can be regarded as his hometown and old business.
The last commercial for Liyuan Playground that I collaborated with Huang Zhan achieved very good publicity results and is very popular among young people.
Now that we have the successful experience last time, there is no need to spend extra money to hire an advertising company to cooperate this time.
It's just a simple commercial. Lu Dongjie now controls dozens of people in the entire crew, so there is no commercial that he can't make.
A few people were borrowed from the crew to form a temporary team, and all the equipment was ready-made.
Lu Dongjie is filming two music video commercials at the same time this time, which will appear on the TV screen and be released intensively to launch a comprehensive carpet bombing campaign.
Propaganda is only for citizens to know that Tiantian Daily has a new version. In the end, the only way to retain readers is the quality of the content of the newspaper itself.
Therefore, there is only one purpose, which is to carry out extensive and effective publicity to the entire Hong Kong TV audience in a short period of time.
The heroines of the first music video commercial shot today are naturally two beautiful girls who form twins.
This time, Tiantian Daily paid the two beautiful girls an advertising fee of 10,000 yuan each. The advertising fee at this price is at the top level among A-list celebrities.
As the most popular TV star in Hong Kong, Mi Xue was only paid 20,000 yuan for filming Li Hei's "Dream of Red Mansions" for Shaw Brothers.
The two of them knew this kind of "labor remuneration" very well, so they naturally wouldn't be polite to their boyfriends, and accepted the order with a smile.
Lu Dongjie is not stingy with his girlfriend, and he gives her advertising fees as pocket money, but Zhang Guorong, the leading actor in another commercial, only gives her two thousand. This is the difference.
According to the market price, it is too much for Zhang Guorong. This young man has not been severely beaten by society and is still a bit naive. Lu Dongjie does not need to praise him to prevent him from seeing the reality clearly.
What's more, with his reputation now, it's still a big question whether any advertisers are willing to ask him to shoot commercials.
They held a sun umbrella on the beach and wore refreshing short skirts, exuding a youthful and lively atmosphere.
Miss Guan walked around in front of him and smiled smugly, "Brother Dong, what do you think of this suit?"
Seeing her complacent look, Miss Zhong couldn't help but roll her eyes at her, "There's nothing wrong with her, and she's still imitating other people's tricks."
Miss Guan became angry and immediately retorted, "You are very confident, but you are not Princess Changping."
Zhong Xiaomei looked down at herself, suddenly cast a complaining look at someone, and snorted heavily.
Lu Dongjie's face remained calm, and he was secretly amused. These two little girls were simply hurting each other.
Oh, why should a woman embarrass a woman?
The crew was filming their speedboat chase scene at sea, and Lu Dongjie was working on his commercial on the shore. Everyone was working at the same time.
Of course, in order to stop Youyou from talking, Lu Dongjie has already told Lin Xiurong that this commercial will also be given to the TV station for free and used as the opening title of the weather report.
Although it is only a 20-second commercial, Lu Dongjie wanted to achieve a movie effect, so he needed to use a lot of lenses and camera angles to shoot, and he had to strive for excellence.
For the first musical short film, Lu Dongjie set a style of painting for it that not only has a youthful, cute and natural atmosphere, but also gives people a brand new feeling.
Among the four seasons, I chose to shoot two scenes: the cool summer and the warm winter, so I only shot the upper part today.
Lu Dongjie has purchased the naming rights for Jiayi TV’s weather report. This commercial will be aired just before the weather report program.
He has even thought of the advertising slogan. Before the weather report is broadcast, it is "Daily Daily reminds you, remember to pay attention to the weather report."
This sentence of copywriting is quite satisfactory and has no outstanding features. Lu Dongjie only remembered which TV station he saw it on, so he copied it.
Regarding program naming rights, I don’t know whether Jiayi TV itself doesn’t want to engage in it, or it doesn’t have suitable programs for advertisers to name.
TVB and Lai's TV have more programs, such as "Lai Yuan Little World", "Shengbao Theater", "Colorful Sound", etc.
As the director of this commercial, Lu Dongjie also handled many things personally in order to meet the deadline and schedule.
Although the two girls occasionally bickered with each other today, they actually cooperated very well. After all, they had several cooperation experiences before.
They transformed into cute weather report girls, making many girlish movements and expressions, and a sense of innocence came to their faces.
If someone else had been the director, it probably wouldn't have gone so smoothly, not to mention whether the heroine would cooperate obediently, and no one else could handle this style.
The most important thing is that others don't understand why these shots were taken, and they have no idea what the final editing effect will be.
After the crew finished filming the scene at sea, during a break, Huang Tailai took the initiative to serve as Lu Dongjie's assistant director. I don't know if he wanted to learn from his teacher or to shine on the leader's shoes.
Lu Dongjie naturally went to great lengths to deal with the free labor force that came to his doorstep. He gave orders back and forth without being polite at all.
Huang Tailai had an idea, "Producer, we shot a water skiing scene today, I would like to add a skydiving scene."
Lu Dongjie looked at him with a smile, "Why don't we choose the cliff at Feieling, and the director will demonstrate it to the actors first and lead by example."
When Huang Tailai heard this, he smiled and waved his hands, "Forget it, I'm joking, don't take it seriously."
The recent news about TVB and Li's TV battle has once again attracted everyone's attention, and Huang Tailai naturally wants to take advantage of this popularity.
The battle between the two TV stations on land could no longer satisfy them. TVB announced that Xiao Fangfang would go skydiving, and then Li's TV threatened that Feng Baobao would go water skiing in the sea.
These two are the seventh princesses in the film industry. Although they each have their own masters, they have a good relationship in private, so their relationship is naturally not affected by it.
But in any case, the tit-for-tat publicity between the two TV stations often exudes a strong smell of gunpowder, which makes many of their artists uncomfortable.
In the evening, when the work was over, the crew packed up and took the water bus again. The group dragged their tired bodies back to the TV station.
Lu Dongjie drove here by himself. The two beautiful girls were a little afraid of seasickness, so they had to take the land route back to Kowloon.
Chapter completed!