Take care of the upstairs, then conquer the downstairs.

Lu Dongjie walked out of He Zuozhi's office building and went straight to the office of the radio program department. He had been to this place many times, so he was familiar with it.

Yu Zheng looked at him walking over and couldn't help but cross his arms and teased: "Oh, you're a rare visitor. In the past, I didn't even give you face when I invited you three or five times, but today I actually took the initiative to send him to my door."

Lu Dongjie smiled as if nothing had happened, found a chair and sat down, "I just talked about some things in He Sheng's office building, and I want to discuss it with you by the way."

Yu Zheng leaned back, held his chin with one hand, and looked at him playfully, "You usually turn around and leave when you see me, but you actually came to me this time. This is unusual and really suspicious."

Lu Dongjie did not beat around the bush and said straight to the point: "I plan to jointly produce a new program with your commercial radio station. He Sheng asked me to communicate with you about the situation first."

Yu Zheng was startled for a moment, then pointed at him with a smile, "Did I hear you correctly? You want us to collaborate on a program? Could it be that you want to get into the radio industry as well?"

She asked three questions in a row, which showed that what Lu Dongjie said really surprised her.

Seeing Yu Zheng being so gloomy, the others couldn't help but look over curiously, wanting to know what the two were chatting in secret.

Lu Dongjie smiled and remained silent.

Yu Zheng looked around and cleared his throat, "Okay, in that case, I'm all ears to hear what you have to say."

Without further ado, Lu Dongjie took out a document and handed it to her, "This is my plan. It's just some rough ideas. You can take a look at it first."

Yu Zheng glanced at him doubtfully, took it in his hand and weighed it before looking down.

At first she flipped through it casually, but gradually became more serious about it. Sometimes she even stayed on a certain page for a long time, lost in thought.

Lu Dongjie didn't rush her, he just took a magazine from the countertop, sat in a comfortable position, and flipped through it at will, showing endless patience.

As a professional in this industry, Yu Zheng looks at things more carefully than He Zuozhi, and his thinking angle is different.

This "Daily Happy People" is a talk show suitable for young people to listen to. The content combines knowledge, interest and entertainment, and the prizes are also rich and colorful.

This program originated from "Born to Be Happy" on a certain radio station called The Sound of Music. Lu Dongjie copied its model and changed one word.

That it has been able to continue broadcasting for more than 20 years shows that it is outstanding, and it also proves that it has great vitality and has a loyal audience of listeners.

After Yu Zheng read the entire plan, he subconsciously rubbed his brows as if he was sorting out his thoughts.

After a while, she shook her head and smiled, "Lu Sheng, the content of your plan is very suitable for us, and it is really difficult for people to refuse."

Lu Dongjie said with a smile: "This is just something on paper. In the end, the effect of the show on the street depends on your performance."

Yu Zheng couldn't help but pout, "Don't worry, in our radio business, we all rely on our mouths to eat, unlike your TV station where you can rely on your face to make a living."

Lu Dongjie laughed dumbly and shook his head helplessly.

Although the TV industry is booming now, which has led to a decrease in the number of listeners of radio stations, there are still a lot of regular listeners. After all, TV sets are bulky and large, and they are public goods suitable for the whole family to watch.

The radio has its unique advantages. It is a personal item. You can hide in your room and enjoy the radio world by yourself, or you can carry it around with you.

There are two radio stations in Hong Kong. Relatively speaking, commercial radio stations are at a disadvantage in competition and have been seeking breakthroughs in recent years.

As a public institution of the government, Radio Television Hong Kong's programs not only have educational significance, but also take into account the needs and preferences of listeners of different ages, classes, cultural backgrounds, etc., covering a wide range of listening groups.

Moreover, Radio Television Hong Kong is allocated by the government for operating funds. It does not worry about advertising revenue. Even if it operates at a loss, the Hong Kong government will still support its finances.

Therefore, its core business direction and program content are more focused on public information rather than entertainment.

On the contrary, commercial radio is different. Its main audience is young people, and it is different from RTHK's "big and comprehensive" model.

As you can tell from the name "Business", it is an electronic media organization that operates entirely on a commercial basis.

The starting point of all commercial radio stations is to maximize commercial interests, so its core business is mainly based on pan-entertainment information.

Lu Dongjie's purpose of planning this program happened to be in line with the market positioning of commercial radio stations, so it was easy for both parties to hit it off.

Yu Zheng thought for a while, "This outdoor live broadcast is a fresh and interesting idea, but it is quite difficult to implement it now."

Lu Dongjie smiled and shook his head, "There's no rush. Let's structure the entire program first and let the program go out to test the waters. We'll see what the audience's feedback is like before moving forward with the next step."

Setting up a window-style outdoor live broadcast room in a public place with a large flow of people is indeed a very avant-garde and bold innovative idea.

Although such a unique method will attract the attention and interest of the audience, it will allow the audience to have a glimpse of the true face of the disc jockey and have the opportunity to understand face to face how they usually host the show.

However, using such an advanced program method first places high demands on technical issues. Both hardware and software must meet the basic requirements for program use.

The outdoor live broadcast room is located in a noisy place, so the sound insulation conditions must be very good, and the real-time signal transmission must be synchronized, otherwise the live broadcast effect will be greatly affected.

Secondly, radio program hosts usually hide in airtight live broadcast rooms and usually interact with listeners through radio waves. Now that they are allowed to step out of the live broadcast room and face the audience and listeners directly to perform live programs, it requires strong psychological quality and adaptability.

The external publicity of "Tiantian Happy People" is a creative entertainment program jointly created by Tiantian Daily and commercial radio stations. It is a grand event where newspapers and radio media work together.

Lu Dongjie is responsible for program creation and other auxiliary support, and the rest is left to commercial radio stations to operate.

He just wanted to use the word "Tian Tian" as a publicity stunt for his newspaper, but in fact, Tian Tian Daily did not play a big role in it.

But in any case, Lu Dongjie spent so much effort to help commercial radio stations plan this program because he just wanted the reputation.

As for other things that can increase sales for Tiantian Daily, it is unrealistic. I believe He Zuozhi and Yu Zheng also know this.

Lu Dongjie and Yu discussed for more than an hour, carefully discussing and finalizing the specific cooperation details.
Chapter completed!