Chapter 469
The conference room fell into brief silence.
Everyone, look at me and I look at you. Apparently, the excitement at the beginning was extinguished by the cold water poured out by the proprietor.
Lu Dongjie is struggling with the issue of not having advertisers. Now is not the right time to contact advertisers.
Almost all media have the same operating model. Once it has accumulated a certain level of popularity, advertisers will naturally come in uninvited.
If we talk about cooperation with advertising companies now, we won’t have many trump cards at our disposal, and the newspaper itself will definitely suffer.
TVB is an example. Why does it dare to charge 4,000 Hong Kong dollars in advertising fees for ten seconds? And if you have money, you may not be able to schedule it.
Without him, it’s just because the ratings of other platforms are high.
On the other hand, the same is true for newspapers. They rely on influence and sales volume to speak for themselves. With enough bargaining chips in hand, naturally you don't have to worry about anything else.
Seeing that everyone was silent, Tang Zhongguang had to pretend to cough and said, "I read what other colleagues reported about us today."
He paused for a moment and then continued: "There are praises and criticisms. I will only pick some criticisms for your reference."
Lu Dongjie smiled slightly, picked up the tea cup and took a sip, with no expression on his face.
When the others heard that this topic was about to be discussed, they couldn't help but concentrate and looked up.
The so-called colleagues are enemies. They will not do things that are the icing on the cake, but will only add insult to injury.
Voices from peers naturally attract attention.
Tang Zhongguang pondered for a moment, and then said expressionlessly: "They criticized Tiantian Daily for not sacrificing the conventional consensus and disrupting the order of the industry in order to create publicity stunts."
As soon as the words fell, everyone present couldn't help but burst into an uproar, with expressions of displeasure on their faces. With such a hat being knocked off indiscriminately, you really wanted to kill someone.
Lu Dongjie listened calmly, with no trace of emotion or anger, and seemed so enigmatic.
Tang Zhongguang raised his eyebrows and continued: "They think that Tiantian Daily is hurting others with its own merits and that other peers are engaging in vicious competition."
This argument may sound somewhat reasonable, but in fact it is just rhetoric.
Since everyone is playing under the same rules of the game, there is nothing wrong with choosing a business model that suits you.
In order to reverse the decline, Tiantian Daily has taken drastic measures to innovate, streamline the layout, increase content and reduce advertisements.
In addition to having a clear stance, pursuing change, innovation, and thinking close to the market, we also use color printing, trendy typesetting, and colloquial headlines.
They even broke the tradition and used posters of famous celebrities and beautiful women to appear on the front page, which can be said to have earned enough attention.
Tiantian Daily appeared in the eyes of readers with an almost completely new look, which really shocked the peers.
In contrast, the traditional method used by other newspapers now means that the page is a sea of words and the picture is only a small corner.
Of course, the most eye-catching thing is the random advertisements, which greatly affect the readers’ reading experience.
If you put two newspapers together and make a judgment, readers will make a choice with the money in their hands.
If the Daily Daily can do the layout, can't other newspapers do it? They can also follow the same pattern.
It's not that they can't, but that they don't want to.
Other major newspapers are in danger of turning around, and they cannot arbitrarily abandon their long-standing and effective business methods.
Moreover, they do not believe that the model of daily newspaper can be maintained for a long time.
If you pay attention to the beauty of the layout, you will inevitably reduce advertising revenue, and I don’t know how much profit will be involved.
Tang Zhongguang glanced at Lu Dongjie, but hesitantly said, "As for the content, they mainly criticize our serialized novels."
Lu Dongjie stopped drinking water and shouted as if nothing had happened, with no intention of interrupting him.
Tang Zhongguang's expression gradually tightened, "You're saying that Tiantian Daily has been reduced to competing with pornographic tabloids for food, and has to attract readers by showing off its romantic stuff."
In terms of content, the "Looking for Qin" in the cultural section was the focus of their attack, which was already expected.
They wanted to use the topic as a target and attack Tiantian Daily as a self-degenerate newspaper.
However, Lu Dongjie laughed off such criticism and arguments from the outside world, not even interested in refuting.
In the final analysis, newspapers are only used as information carriers. Newspaper companies have complete choices about what content they publish.
As long as it does not violate the press and publication regulations, readers will like it. If you don't like it, who do you think you are?
Therefore, you say yours and I do mine.
To put it ten thousand steps back, the moral integrity of other big newspapers may not be that noble. There is no need to laugh at a hundred steps.
Especially those pornographic movies released by producers, and movie posters that reveal the cruelty to you, are still openly read and published in newspapers.
Therefore, these fake Taoist priests who talk about benevolence and morality but are full of male thieves and female prostitutes should not pay too much attention to them and treat them as incompetent.
This "Looking for Qin" is Tiantian Daily's surefire way to gain popularity. How could they just say a few words and then replace it?
However, such a group attack was obviously prepared and not a temporary move.
It seems that the newly revised version of Tiantian Daily has really made them feel threatened, and they can’t wait to come out to badmouth it.
Lu Dongjie waved his hands indifferently, "Don't take this kind of double standard of being strict with others and being lenient to yourself, we should go our own way and let others have their say."
Tang Zhongguang couldn't help but worry a little, "If they unite to boycott us, or even incite columnists and other authors to refuse invitations to publish articles."
Lu Dongjie raised an eyebrow, and a chilling air suddenly appeared on his face, "No one can go against the trend. That is digging their own grave."
Everyone was shocked and fell silent, staring at him in shock.
In their normal eyes, the proprietor always looks approachable and kind, but once he gets angry, his aura can make people shudder.
This young proprietor is not the kind of person who is easily bullied. Anyone who dares to look down on him will surely pay the price.
Lu Dongjie's expression gradually softened, and he concluded: "Okay, I won't say much else. In short, the revolution has not yet succeeded, and comrades still need to work hard."
He regained his smile and stood up, packed up the things on the table, and then strode out of the conference room.
Everyone watched the proprietor leave and involuntarily let out a sigh of relief. They suddenly felt that the invisible pressure that was binding them disappeared without a trace.
Lu Dongjie left Tiantian Daily and then returned to the office building of the TV station. There was still work for the TV station to deal with in the afternoon.
He turned on the radio, changed into a comfortable position, and rested with his eyes half closed.
This lunch break is when the "Daily Happy People" program starts.
"Actually, has anyone told you that you two are not suitable to be singers, but you have advantages as artists."
Yu Zheng spoke sharply and bluntly as always, and was not afraid of the two little girls getting angry.
"I know, but that unscrupulous boss keeps asking us to sing on stage, so I reluctantly agree to it."
"I think being a singer is very interesting and I want to try it. Besides, there are many student singers nowadays."
........
The voices of two girls came from the radio program. The tone of their speech has its own characteristics, so it is not difficult to distinguish them.
One of them has a cute and innocent voice, and it is undoubtedly Zhong Xiaomei.
Another gentle, reserved, polite voice was that of Miss Guan.
Today, the two little girls served as guests on today's program on "Daily Happy People" as a Twins group for the first time.
Chapter completed!