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Chapter 575

The directors here are all prominent figures.

Everyone was very busy. Lin Xiurong simply said a few polite words and then went directly to the main topic of today's meeting.

At his instruction, secretary Chen Wei distributed today's board meeting documents to each director one by one.

This is a simple report to help directors understand the company's business progress and current operating conditions.

At the same time, we also need to discuss and vote on the business strategies, personnel changes and other issues that will be adopted next.

Within the next ten minutes, the entire conference room fell silent, and only the sound of flipping papers could be heard.

After reading the document, the directors present looked at each other, and no one had the idea to speak first.

Lin Xiurong coughed lightly, "Dear directors, I believe the current development situation of Jiashi should be clear."

He gently raised the document in his hand and said, "Every director has a viewership rating report for November."

The directors reached out to open the document he was talking about and carefully read the report above.

Last month's ratings report is freshly released.

The first place, "Family Change" broadcast on Jade Channel, had an audience of 2.488 million viewers.

The second place, "Witness Protection Team" broadcast on Jiashi Channel, had an audience of 2.308 million viewers.

In third place, Jade Channel broadcast "Lu Xiaofeng" with an audience of 2.08 million.

.......

The TV program ratings report in their hands has undergone minor changes, but it has significant changes.

TVB’s monopoly on the top 20 ratings programs was finally broken by Jiayi TV in one fell swoop.

Jiayi TV's first program to exceed 2 million viewers went directly to second place in the ratings, chasing the top spot.

This result is really amazing.

Some people even vaguely feel that the ratings of this series may have surpassed TVB's "Family Change".

There is such suspicion because the statistics collected by this market research company have long been biased towards wireless TV.

Li's TV has always been suspicious of the survey company's report and publicly called for the adoption of new electronic statistics.

Some people suspect that the research company combined various factors and made slight adjustments to the ratings to make it look reasonable.

After all, taking into account the audience's viewing inertia, TVB's "Family Change" has always been a TV series that makes a lot of money for the whole family.

It ranks first in the ratings, and that's true.

However, "Witness Protection Unit" is not broadcast from Monday to Friday, but during prime time on weekends. There is no conflict between the two.

This series received rave reviews and was not only popular among audiences in Hong Kong, but was also the first TV series exported to the Japanese market.

A few days ago, even the Japanese Broadcasting Corporation (NHK TV) sent people over to discuss screening copyright cooperation.

It can be seen that the quality of this drama has also been recognized by Japanese audiences, and finally Japanese TV stations took the initiative to come to the show.

The core of competition for survey companies is credibility. Once they blatantly falsify data, it will be extremely harmful to themselves.

Jiashi is a TV series that is watched by thousands of people. If you want to use any degree of manipulation, you must also consider whether the gain outweighs the loss.

TV ratings are related to advertising fees.

The three TV stations in Hong Kong are all free TV stations, and their operating funds mainly come from advertising revenue.

The pricing of advertising fees for TV stations is entirely supported by ratings. Without ratings, there is no way to take the initiative.

Advertisers also choose TV platforms they think are beneficial based on the ratings of each TV station to place ads.

This is also the reason why the competition between the three TV stations is extremely fierce. They do not hesitate to go head-to-head during prime time and fight to the death.

Several directors glanced at Lu Dongjie intentionally or unintentionally, but he remained calm without any complacency.

This young man who is quiet on the surface is really not simple. He seems to be so impressive in whatever industry he is currently in.

I think at the beginning, He Zuozhi tried his best to convince the shareholders that it was indeed a wise move for Lu Dongjie to join the shareholders and the board of directors of Jiashi.

But then, the content became a bit unbearable.

Li's TV program with the highest ratings has only 644,000 viewers, which makes people feel sad.

TVB's rebroadcast of the long-running fashion series "Frenzy" outperformed it, with an audience of 712,000.

The large-scale production "Dream of Red Mansions" that Jiayi TV had been looking forward to had only 373,000 viewers.

This result, which was beyond everyone's expectations, made all Jiashi staff involved in the production of the drama very disappointed.

At that time, Sun Yubiao also made a bold statement that if the audience of "Dream of Red Mansions" did not reach one million, she would resign immediately.

"Dream of Red Mansions" produced by Jiayi TV has really put too many people's efforts into it and also carries too many people's expectations.

Whether it's the cast, the behind-the-scenes team, the production budget, or the publicity campaign, it's the biggest effort ever.

It's just that after the broadcast, the response from audiences from all walks of life really hit the overall morale and was really unacceptable.

In contrast, "Dream of Red Mansions" deliberately planted flowers but failed to bloom, while "Witness Protection Unit" planted willows unintentionally.

At the beginning, the production plans for the two dramas "Dream of Red Mansions" and "Witness Protection Unit" were set at the same time.

A classical drama and a fashion drama.

Jiayi TV has almost all its financial, material and human resources bet on "Dream of Red Mansions" in order to take advantage of this popular trend.

The "Witness Protection Team" produced by Lu Dongjie is like a stepmother, and it is not taken seriously at all in the TV station.

He almost handled the production of the entire drama single-handedly. He wrote the script, selected the actors, and chose the director...

To the outside world, Lu Dongjie's entire team looks like a grassroots team, whether viewed horizontally or vertically.

Besides, he spends three days fishing and two days surfing the Internet. Not to mention that the other two TV stations are not optimistic about him, even his own people are not optimistic about him.

Many people were even waiting to see his joke, but instead they became the joke themselves. It was really a trick of fate.

I'm the clown myself?

Naturally, the directors present here will not look at such superficial things, but are examining whether this method of fighting is appropriate.

They naturally expected the result of Jiayi TV's "Dream of Red Mansions" show, but they didn't expect it to be so bad.

Each of the three TV stations uses their most advantageous programs and chooses to compete with the other station during prime time. They will definitely kill one thousand enemies and lose eight hundred to themselves.

TVB's "Family Change" attracted more than half of the audience, and Li TV's "TV People" attracted another 600,000 viewers.
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