Lin Xiuying throws out the money printing machine theory of TV stations.

Of course he did it on purpose, at least the faces of the original shareholders present changed slightly.

When they went to bid for this TV station license, all parties tried their best to fight for it.

After all the shareholders raised money to buy tickets and boarded the train, they found that the TV station was not that easy to run, but they didn't want to get off halfway.

Facing the powerful competitor TVB, Jiashi has no foundation and strength and has been struggling to support itself.

That report is indeed correct. TV advertising revenue last year was 140.8 million, which is indeed a very attractive figure.

However, 70% of this cake was taken away by TVB, then Li TV took another 20%, and Jiayi TV was left with 10%.

The income is very small, but the expenses are huge.

You must know that the expenditure of a TV station is very huge, including fixed expenses, production fees, remuneration of artists and actors, etc.

In addition, when purchasing film collections, you need to pay patent fees for special broadcasts, such as broadcasting football, satellite programs, etc.

What shareholders now face is a bottomless black hole, where they see a steady stream of investment but no significant benefits.

In just one year, the directors of Jiayi TV already felt that something was wrong.

However, it is not easy to obtain a TV license. There was no boat ride after Suzhou, and no one wanted to get off the train.

Therefore, when there is insufficient funds to maintain operations, other shareholders do not want to increase their share capital and can only introduce new shareholders.

The Lin brothers of Hang Seng were able to successfully enter the game.

In the same situation, Li TV increased its share capital and introduced new shareholders in March this year in order to obtain operating funds.

Lin Xiurong saw that everyone was silent, so he had to speak first: "Look at the essence through the surface. The ratings of the TV station are the capital to compete for advertising revenue."

He looked around and said firmly, "But if you can't make a small fortune and make a big fortune, you can't be careless in the production of the program. You have to fight to the death."

The directors just nodded, you Lin brothers are the major shareholders, and now you are leading the overall situation, let's see what happens.

Lin Xiufeng cleared his throat, "Jiashi has added many new programs in the past few months, which has increased the audience's recognition of us."

He raised his voice a bit, "However, I think this is far from enough, and it cannot break the monopoly of wireless at all."

Lin Jue, who had been silent all this time, suddenly spoke up: "Two Lin students, I have no objection to increasing the types of TV programs."

He continued to question unceremoniously: "But does Jiashi have so many talents to support the production of program content?"

Lin Xiufeng turned around and replied: "We have recently signed many new artists, including Hu Zhangzhao, He Juhua, Wu Weiguo, Mao Shunyun, Sun Yong'en, Rong Judy, etc."

He paused and smiled calmly, "Next, we will still have a silver bullet offensive to invite more TV talents to join Jiashi."

This statement was very straightforward, and he clearly stated that he would spend a lot of money to poach people from the other two TV stations.

Lin Xiurong coughed lightly, "Every director has a budget fund in his hands, which is used to prepare and plan a comprehensive program."

The directors present were silent. They had already seen this plan. It was a big move by the Lin brothers.

Comprehensive programs are indeed a must-win for TV stations in terms of ratings. There is nothing more attractive than them to attract viewers, but they are the shortcomings of Jiashi.

TVB has "Happy Tonight", Lai TV has "Jia Yan and Xiaotian" and "Sunday Party".

However, the directors do not have much confidence in supporting this plan due to their awareness of their own strength.

The production of comprehensive programs is really complicated, including singing, dancing, drama, games, etc. This is the Achilles heel of Jiashi.

Moreover, "Happy Tonight" is TVB's flagship variety program, and no one can challenge its status as the ratings king.

First of all, TVB has many excellent directors, screenwriters, producers, and a very strong behind-the-scenes production team.

Secondly, TVB brings together Hong Kong's most popular emcees, entertainers, singers, movie actors, dancers, etc.

Among all the famous drama actors, big-name entertainers, popular singers and famous actors, there is always one that the audience likes.

Then Jiashi has almost nothing, so why do you dare to put down your bold words and show off your skills in this area.

If you make a movie like "Dream of Red Mansions" with a huge investment, and end up being disgusted by the audience, you will really lose your wife and lose your troops.

Don't forget the lessons learned from Li's TV "Wednesday Party". The ratings were not as good as expected and it will be canceled in the near future.

Sometimes efforts and gains are not proportional.

Lin Xiufeng saw all their expressions and reactions, and could roughly guess what they were thinking.

He smiled and said calmly: "I plan to hire Cai Heping to be the director of this program, and he is also willing to cooperate."

The directors were stunned and immediately became interested.

They all know a thing or two about Tsai Woo-ping, who is known as the "TV genius".

TVB's "Happy Tonight" was first planned and produced by Choi Woo-Ping, who is the founder of variety programs.

When Sun Yubiao graduated and joined TVB, he was the director of "Happy Tonight" produced by Choi Woo-Ping.

But now he has become the boss and established Cai Heping Production Company, an independent TV program production company.

If we can get this professional in variety programs to work for Jiashi, then we might as well give this plan a try.

Lin Xiufeng smiled and changed into a relaxed posture.

Now the entire Jiayi TV structure has become very complete and powerful, which has greatly increased his confidence.

In terms of external connections, there are Luo Wenhui, a political tumbler, and two Sirs, Feng Bingfen and Deng Shiujian.

If development funds are needed, the members of the board of directors include directors from Hang Seng Bank and Bank of East Asia.

In terms of publicity channels, it also has a strong backend and has advantages that other TV stations cannot match.

There are three major Chinese newspapers, Sing Tao, Business and Overseas Chinese, and Overseas Chinese, as well as a commercial radio station, as well as the emerging force of Tiantian Daily.

The joining of Jiahe Film Company has brought Jiashi's soft power to a higher level and will attract many artists to join.

He is very attractive to many TV artists. Who wouldn't want to use it as a springboard to try his luck on the big screen?

Lu Dongjie's record company has now taken over the main music recording business of TV stations and formed a community of interests.

The strength of Universal Music Group is also extremely attractive to singers and will also contribute to Jiashi.

Nowadays, almost all the popular singers, whether they are Polydor or EMI, are signed by TVB.

These factors are superimposed and combined to form a very strong alliance of interests, which is a very powerful boost.
Chapter completed!