Chapter 3: Contest
Xia Yang was in deep pain because Liu Qian would rather cooperate with the villain Jie Hao than with Yi Ens. In fact, Xia Yang has always been deeply in love with Liu Qian, and Liu Qian has been dating Li Neng for three years.
, Liu Qian and Li Neng's show of affection under his nose was unacceptable to Xia Yang. Xia Yang's character also determined that it was impossible for him to take the initiative to contact Liu Qian. He wanted time to heal his trauma before considering whether to continue.
Accept Liu Qian.
Although Xia Ying is introverted, he is unambiguous when it comes to big things. Since there will be a fight with Ryan sooner or later, Wang Xin and Xia Yang decided to start the process as soon as possible. Yi En's positioning is to take the high-end route, Xia Yang and Zheng Jian began to work in Paris, France.
Hold a fashion show to promote the Yiens brand to the world.
Before Wang Xin and Xia Yang could make a plan on how to deal with Ruien's impact, Ruien took action first. Ruien opened a new store near more than a dozen Yiens stores, and every kind of clothing has the same raw materials.
, the price is much lower than Yiens. Except for individual bosses and senior white-collar workers in companies, the first thing most consumers consider is the price of goods. In less than half a month, Yiens’ business was taken away
Half of it.
The heads of various departments and the company's shareholders heard the news and approached Wang Xin one after another to ensure the normal operation of the company and protect their own interests. Wang Xin used his sharp tongue to fool everyone away. He took the design department and marketing department away.
The director of the department stayed, and the three of them discussed how to get out of the predicament.
"Liu Kun, what is the best way for your marketing department to face this crisis?"
"Mr. Lu, why don't we also lower the price! For fabrics with similar hues, inferior products only cost the same price. The cost has come down, and we can still compete with Ryan!"
"My manager Liu, we at Yiens are taking a high-end route. Once the quality drops, we will lose a large number of old customers. When we enter low-end products, we will inevitably start a price war with many companies like Ruian.
We have no advantage in this aspect, and we will be eaten up by our opponents sooner or later. Director Yuan, what do you think?"
"Mr. Lu, I support you to take the high-end route. I suggest that you start the Paris fashion show immediately. As long as the international market is opened, the competitive pressure between us and Ryan will naturally be reduced!"
"Okay, Xia Yang, you will be directly responsible for launching the Paris fashion show. You have the privilege to mobilize personnel from various departments at will. Manager Liu, in terms of domestic marketing, more efforts should be made in publicity. We are still targeting white-collar workers in enterprises and institutions, and the quality must be
Guaranteed. Don’t target Ryan in terms of publicity, but show our advantages. Naturally, Ryan will be compared!”
"Okay, Mr. Lu!" Xia Yang and Liu Kun were ordered to return to their posts to start planning the fashion show and marketing strategies. Wang Xin returned to his office and looked at the ceiling and thought for a long time. This Rui En was so bullying that he even opened the store directly.
Opening near Yi Ensi's store clearly shows that it is trying to squeeze out Yi Ensi.
Suddenly, Wang Xin thought of an idea. He immediately called Liu Kun to his office and whispered a few words in his ear. Liu Kun high-fived him and walked back to the office to get started immediately.
To hold a successful fashion show, the venue is very important, but the rent of a good show venue is very expensive. In order to expand the influence of this fashion show, Xia Yang negotiated with Mr. Lu and decided to rent a dedicated venue for Paris Fashion Week to showcase this show.
Chapter completed!