Chapter 9: Digging the Pit III
The report on the decline in sales of each store was quickly handed to the sales director Zhang Jianzhi. Zhang Jianzhi did not dare to neglect and immediately came to Wang Xin's office with the report. Wang Xin had already heard about the Hongling Group's move into this city, and he
He asked his assistant Lan Jiayi to investigate the details of the Red Collar Group.
The CEO of Hongling Group, whose surname is Ye, is a brand created by a middle-aged woman in her fifties. She currently owns absolute clothing rights in City A. It is not an exaggeration to say that it dominates the clothing industry in City A. Hongling Group
Its fixed assets have exceeded 500 million, and its products have been sold to more than 20 provinces across the country, as well as to many countries and regions in Southeast Asia and Europe. It can be said that it is a bad company.
The reason why Hongling Group wants to enter City B, where Yiens is located, is because City B is the most important clothing processing and clothing sales base in the north, and the clothing industrial city and clothing wholesale market in City B is the largest wholesale market in the north.
In order to achieve the purpose of weakening Yiens, Xie Hao took the initiative to contact Ms. Qiao Yan, Hongling's general agent in city B, and disclosed all the information he knew about Yiens to Qiao Yan for free. Qiao Yan, who had just moved into city B,
Naturally, we need an "ally", so Qiao Yan and Xie Hao hit it off and came together.
At Xie Hao's suggestion, Hongling Group rented six stores in the best locations in City B. They adopted the hunger sales method to promote Hongling's products. Qiao Yan displayed samples of Hongling's latest products in the six stores.
, customers were optimistic about the product and rushed to buy it, but the answers they received were that it was out of stock.
This sales method greatly aroused customers' desire to buy, and the Red Collar brand immediately became the first choice brand for white-collar workers, golden collar workers, and many successful people. Half a month later, the latest styles of men's and women's clothing from Red Collar were officially sold in City B, and immediately
It caused looting.
The Red Collar Group is taking a high-end route and has almost zero impact on Ryan. Almost all of their market share is taken from Yi Ens. This time, Xie Hao was happy. He took the initiative to invite everyone in the company for the first time.
Eat as if he is the one who wins.
Liu Qian was disgusted with Xie Hao's ugly face of gloating over misfortunes. She found an excuse not to attend the banquet, and was worried about Yi Ens' future. She did not remain silent this time, but sent a message to Zheng Jian: This is
The red-collar group's attempt to seize the market was simply Jie Hao's attempt to lure the wolf into the house. It was he who revealed many of your Yiens' secrets to the red collar. I hope you can find countermeasures in time.
Zheng Jian immediately showed this information to Xia Yang, and Xia Yang's resentment towards Liu Qian was reduced a lot. Xia Yang and Zheng Jian immediately called sales director Zhang Jianzhi to Wang Xin's office and reported the situation to Wang Xin
report.
"It's the boy Jie Hao who is causing trouble again. It seems it's time to destroy Rui En! I used to worry about your relationship as classmates and thought we could coexist peacefully. Now it seems that this troublemaker must destroy him.
It’s gone!” Wang Xin seemed to have made up his mind and hammered hard on his desk.
"Mr. Lu, I think the time is not yet ripe to destroy Rui En. At present, we still have to focus our main energy on the red collar. He is our real opponent!" Xia Yang put forward his own opinion.
"I agree with Mr. Yuan's proposal. The Red Collar Group is coming fiercely. Their ambitions are not small. They have eaten up 20% of our market share in just one month. If we don't take effective measures, our sales business will be destroyed by them."
Cannibalized!" Zhang Jianzhi also expressed his own opinion.
Chapter completed!