Chapter 24: Crisis Public Relations
With the economic recovery in all walks of life, the spring of the clothing industry has returned. Food, clothing, housing and transportation are the necessities of life for ordinary people. Chinese people advocate etiquette, so dressing up is ranked first. With the development of society today, a person's clothing has long been
It is not the primitive stage of covering the body for warmth in ancient times, but a label that shows individuality.
Xia Yang and Liu Qian have their own unique insights and understanding of clothing. Both of them studied clothing design. The essence of clothing design is a kind of aesthetic design. As a clothing designer, Xia Yang is creating beauty, and as a clothing company,
CEO, her function is to make Yuyuan brand clothing bring more personalized beauty to the world.
Winter turns to spring and everything revives. This is the most beautiful season of the year. After discussing with Xia Yang, Liu Qian decided to hold the first fashion show since the opening of the new company in Shenzhen in early March. The entire design team went through a month of
After working hard, designing, making boards, selecting materials and making samples, all preparations were basically completed by the end of February.
With the help of Lu Ling, Liu Qian selected ten male and female models from the domestic front-line. With the theme of a hundred flowers blooming, she displayed spring and autumn clothes that were about to change seasons. Liu Qian handed over the internal work of the company to her assistants and directors of various departments.
, she and Xia Yang were specifically responsible for this crucial fashion show.
Xia Yang and Liu Qian did a lot of preparatory work, including hosting, professional makeup artists, professional lighting designers, and the best T stage in Shenzhen. They also invited peers, staff from clothing associations, editors-in-chief of fashion magazines, and TV reporters
, at the same time, Liu Qian asked half of the company's employees to come to the scene to be spectators. At the same time, Xia Yang also invited 40 patrol policemen to maintain order at the scene.
The fashion show lasted for one and a half hours, and the effect was very good. After the fashion show, the company's employees took a half-day off in the company restaurant to have a dinner to celebrate. Xia Yang, Liu Qian and the company's middle-level and above leaders talked with the fashion industry and participated in the fashion show
The staff and models had lunch together.
The success of the fashion show directly led to a significant increase in the sales of the Yuyuan brand. The workshop worked overtime to produce the products that were well received at the fashion show. Liu Qian's stores in Shenzhen and Hong Kong started pre-selling the products displayed at the fashion show a week later.
.Sure enough, on the day when the new clothes were first put on the shelves, all kinds of clothes were robbed.
On the premise of rationally arranging the company's employees to work in two shifts, Liu Qian contracted some styles of products to processing points with better reputations. Yuyuan Clothing Co., Ltd. completed half a year's expectations in three, four, and five months.
Target.
At the end of April, Xia Yang led his design team to start the research and development of summer clothing again. He planned to follow the successful spring marketing model and once again promote summer clothing to a hot-selling situation. All preparations are in progress in an orderly manner.
The summer fashion show was also very successful.
Liu Qian called the financial director to her office and asked about the company's financial status. She decided to spend three million yuan to start the production of summer clothing. The purchasing staff spent half a month putting together various colors of fabrics.
After the purchase, the warehouse manager finished counting and prepared to put it into storage. At this time, the warehouse manager received a call and someone was looking for her at the door of the company.
Something should have happened. After drinking, one of Yuyuan's old customers started chatting in the sales department. For some reason, he suddenly wanted to get some fresh air in the company's courtyard. He knew that smoking was not allowed in the company's courtyard, but he really wanted to smoke after drinking too much. Seeing four
Chapter completed!