Text_Chapter 663 Independence Day Advertisement
("") = "_" ()[2];
("") = "rfs_" ()[3]
Lin Jun found Gu Lanxin and said to her: "Lanxin, how are your sales system in the United States being built."
Gu Lanxin said: "It's still under construction. The pressure on Danli Company is too great. Lin Jun, I think it's really too difficult."
Lin Jun said: "How is Chuanpu? Have you ever contacted his family company now?"
Gu Lanxin smiled helplessly and said, "Now he has no connection with this person's family company. He has now had a great influence in the political circles of the United States, and his personal focus has shifted to the political side."
"That doesn't matter. His family company still has to do business anyway," Lin Jun said.
"It's not like that. In order to avoid suspicion, Chuanpu no longer interferes in his family business. We have contacted him, but he is actually useless to us now."
Lin Jun nodded, knowing that Gu Lanxin was right.
A person like Chuanpu is indeed very smart. He cannot lose his political future for a little temporary benefit.
Now it is unlikely that Baccarat Company wants to cooperate with Chuanpu.
Lin Jun asked Gu Lanxin: "What should we do next? How can we expand sales performance in the US market?"
Gu Lanxin said, "I was just about to ask you, Lin Jun, what should you do? Now in the Chinese residential area in the United States, our Baccarat series of wines are still very good, and the prospects are also optimistic. However, in other communities, the sales are not ideal."
"Do they don't like the taste of Baccarat?" Lin Jun asked.
"No, there are ordinary Americans who have drunk this wine. After drinking it, they generally have a good view of this wine, thinking it is a rare good wine. However, now the wines of Danley and other American liquor companies basically control the source of alcohol sales in other communities. Our wines cannot be entered at all, and ordinary Americans cannot contact and understand the Baccarat wine."
This is indeed a troublesome thing. Lin Jun thought about it and said to Gu Lanxin: "This way, Lanxin, you can continue to carry out regular sales first. I will think of ways to try to let more Americans understand our Baccarat and love our Baccarat."
"Okay, Lin Jun, you have to help me come up with a solution as soon as possible." Gu Lanxin said.
After Lin Jun returned, he talked about this with Zhao Jingxuan, and Zhao Jingxuan had no good idea.
Zhao Jingxuan is a good player in managing a company, but she is not very good at using creative work like this.
Lin Jun went to find Han Xiangjun again and asked, "Fairy, please come up with an idea for me, okay?"
"What's the point? Lin Jun, are you looking at whose girl?" Han Xiangjun stared at Lin Jun with big eyes, smiled and asked him.
Lin Jun said: "How could I have this idea now? Where do you want to go?"
"Don't have this intention? Are you serious?" Han Xiangjun stared at Lin Jun and asked.
Lin Jun said: "It's true that there is no such idea. Fairy. Besides, if you have such an idea, I dare not come to you to ask you to think about it, right?"
"This is still like the truth, let's talk about it, Lin Jun, what's the matter with me?"
"Our Baccarat wine is sold in the United States and you can help me think of a way to increase the sales volume of Baccarat wine."
"Two methods, one is to attract consumers' attention, and the other is to reach cooperation with American liquor sellers to sell through the sales channels they set up."
"I also know these two methods. What I want to ask now is how to achieve these two points. Baccarat wine cannot attract the attention of most Americans now. We cooperate with American wine distributors, and the conditions they put forward are also very harsh."
Han Xiangjun nodded and said, "The strong dragon cannot defeat the local snake, Lin Jun, let alone our Jiushenjiu is going to a superpower like the United States to explore the market. The US market is not very open, but invisible trade barriers exist everywhere. By the way, hasn't Gu Lanxin been building our own sales channels? How is she doing?"
Lin Jun shook his head and said, "It's not so good. So far, it has only made our reputation as a Chinese community. Other places, the Baccarat wine has basically no influence."
"It's really not easy. I know Gu Lanxin's difficulties."
Han Xiangjun thought about it and said to Lin Jun: "The sales channels of Americans are basically controlled by large companies like Danli. In this regard, it is difficult for us to compete with them. Therefore, we have to let Gu Lanxin build our own sales channels with all our hearts."
Lin Jun nodded and said, "Now should we use all our strength to attract the attention of American consumers?"
"Yes, you're very right, Lin Jun." Gu Lanxin said.
She picked up a piece of the material in her hand and said, "Actually, I have been thinking about this issue now. This is the information I just got. It describes the folk living habits of the United States and the popularization of the United States. I think this will help us promote the wine god wine."
Lin Jun did not expect that Han Xiangjun had been thinking about such a thing long ago. He nodded with great relief and said, "Fairy, you are really too responsible."
"I am the boss of this company. Who is responsible if I don't have the responsibility?"
Lin Jun took Han Xiangjun's information and read it casually. He found that the content on the page was very comprehensive, which could be regarded as a small encyclopedia knowledge of the United States.
After returning to his office, Lin Jun carefully flipped through the information. He looked at it and then, and finally decided to memorize all the contents recorded in the information and must understand it thoroughly.
A few days later, Lin Jun had already remembered the content of this information almost completely.
At this time, an idea appeared very naturally in his heart.
Lin Jun called Gu Lanxin and said to Gu Lanxin: "Lan Xin, now I have an idea, see if it's appropriate."
Gu Lanxin said, "Lin Jun, have you figured out a solution?"
"Of course, that's what I think. Lan Xin, you can't just copy the domestic publicity methods when you promote in the United States. You have to promote them according to the preferences of the American people. Combined with the American customs, the living habits of ordinary people, and their mainstream ideology."
Gu Lanxin is also a smart person. After hearing Lin Jun’s words, after receiving Lin Jun’s reminder, he also came to think about it.
Lin Jun heard that Gu Lanxin stopped talking and knew that she was thinking, so he waited for her to think, but did not speak.
After a while, Gu Lanxin's voice rang out from the other side of the phone again: "Lin Jun, I thought of it, what you said is very correct."
Lin Jun said to Gu Lanxin again: "In a few days, it will be the United States' independence day. Lanxin, this is a good opportunity. I think you should seize this opportunity and make a good chapter."
"Yes, Lin Jun, I also thought that this is indeed a rare opportunity to promote."
After Lin Jun and Gu Lanxin called, they sent her the publicity plan they had just come up with.
When Gu Lanxin saw the publicity plan conceived by Lin Jun, she couldn't help but laugh.
This publicity plan is very special, and its specific content is as follows.
Before the United States became an independent country, a group of people who resisted Geely, led their army to fire the first shot.
After several years of bloody battles, these people eventually built their own country.
In the battle, the extremely tired soldiers would drink to drive away the cold and refresh themselves when the artillery fire was flying.
And in the ceremony of establishing the country, they also drank a lot of wine to celebrate this hard-earned victory.
These wines are all local wines in the United States. Such things should exist in the history of the United States.
Lin Jun used this American historical story to exchange the wine drunk by these American people for the God of Baccarat.
This is an advertisement, and in the United States where free speech does not cause legal disputes.
Around the United States Independence Day, such advertisements were widely promoted on American TV. If you believe it, it would definitely attract the attention of the Americans and bring the name Jiushenjiu to them.
The concept of this advertisement is still very clever, and Gu Lanxin thought it was very good after reading it.
She said to Lin Jun: "You thought of this yourself?"
"Of course, how about it, Lan Xin, it's okay."
"It's not just OK, it's just too good, hahaha, Lin Jun, I didn't expect you to have such skills." Gu Lanxin said.
"You can't imagine that if you give me one night, I can create someone, how about it?" Lin Jun said.
"This... let's talk about it later." Gu Lanxin said with a smile.
Lin Jun was a little helpless. Once these women focused on their careers, they simply forgot that they were still women, and even gave up on having a child.
Lin Jun decided that after the wine-sacred wine was sold well in the United States, he would have to call Gu Lanxin to his side. By that time, she would have no choice but to be born.
Thinking of this, Lin Jun laughed proudly.
"Why are you laughing? Lin Jun, why do I feel that your laughter is wrong?" Gu Lanxin heard Lin Jun laughing on the other side of the phone, and she asked strangely.
"I thought of something happy, nothing, nothing." Lin Jun stammered and told the topic.
After Gu Lanxin received Lin Jun's advice, he started to prepare.
Chapter completed!