Xie Yiyi, female, 28 years old, graduated from Brighton Business School in the United States.

Currently employed as a course lecturer in the Department of Business Management at Kyungseong University. Responsible for teaching chain operation management and accounting information management.

The reason why Xie Yiyi works at Beijing University is because of her mother's request.

After graduating from Brighton Business School, Xie Yiyi worked for a large chain organization in the United States as CMO, which is the chief marketing officer.

The chief marketing officer is responsible for all marketing issues related to the enterprise and is the supreme commander of the enterprise's marketing department. Because he does not control specific enterprise operational resources and must achieve specific goals and performance, the CMO position requires high levels of collaboration and communication.

ability.

Mainly responsible for positioning marketing ideas in the enterprise; seizing market opportunities, formulating marketing strategies and implementation plans, and completing the enterprise's marketing goals; coordinating internal and external relations of the enterprise, supervising and controlling the execution of the enterprise's marketing strategic plan; responsible for the enterprise

Marketing organization building and motivation work.

Xie Yiyi holds this position in a large company at such an age, which shows her extraordinary talents and real knowledge.

Xie Yiyi's parents both work at Beijing University. Her mother gave birth to her when she was forty years old, and she was already an advanced maternal age. The couple can be regarded as "a daughter born in old age", and they had a wonderful baby. However, the good times did not last long, and her father was thanking her.

Yiyi died of cancer when she was three years old. Her mother raised her with great hardship. Later, her mother became the vice president of Beijing University, but she has retired now.

My mother is getting older and hopes that Xie Yiyi can return to China to develop and stay by her side.

Xie Yiyi relied on her own strength and her relationship with her mother to enter Beijing University and became a lecturer.

Yun Miao used to be involved in finance. How could he let such a talent go so easily?

Yun Miao also looked for information about Bryston Business School. This university is also one of the top three business schools in the world.

There are only two major departments: Business Management and Finance.

Every year, only a thousand people are recruited from all over the world.

As for which minor branch within a major department a student should study, it is a matter of the student’s own choice.

What people play is specialization.

Students who graduate from this university are working in major companies, are sought after by the business community, or are engaged in business and politics, and have made great achievements. The school's alumni are all over the world.

This university has a pivotal position in the world business world.

Yun Miao felt that this was somewhat similar to the university he had attended before in Hanover, except that Bryston only had two major majors: business management and finance, and less disciplines such as medicine and law.

Yun Miao was carrying a small schoolbag and stood at the entrance of Beijing University, looking at the antique and solemn gate in front of her.

It is completely different from the Capital University in my impression. The building complex of this university covers a vast area and there are so many building complexes. For thousands of years, every dynasty and every generation has expanded and expanded again.

It is more antique, like a palace complex. You can't see the high-rise buildings on the campus in the distance, which makes people feel more ancient charm and the charm of ancient architecture.

A masterpiece of art.

This is the Imperial College of the Three Dynasties.

In modern times, it was changed to the First University of China.

It has experienced thousands of years of precipitation and has not been destroyed by war. It has a stronger historical charm and a sense of solemnity and seriousness accumulated in culture.

There is a plaque on the gate with four large golden characters: Jinghua Academy.

Four characters, written vigorously, with gold hooks and silver strokes. This plaque has a history of hundreds of years. This plaque also gives this university a great sense of commemoration and historical vicissitudes.

There was a seriousness on Yun Miao's face that was unprecedented in the past. He looked more like he was worshiping. Old Yun looked at his grandson who was deep in thought. Old Yun didn't understand why. It was just a university, but it wasn't "impossible to get in."

Old Yun patted his grandson on the back. Yun Miao came back from her thoughts, smiled brightly at her grandfather, and walked up the nine steps at the entrance of the university.

The further you go inside, the more profound the historical significance of the ancient buildings becomes.

, this is indeed an ancient building group, with buildings with ancient charm everywhere, and the extended path is lined with trees on both sides.

An ancient bridge spans an artificially mined river. There are countless weeping willows on both sides of the river, extending longitudinally along the river into the distance. It is still winter and everything is in depression. Although there is no smoke and red clouds, it is conceivable that in summer, students

Walking along the path of weeping willows along the river, the summer breeze blows gently, what a beautiful scene it is.

Yunmiao stood on the bridge, looking at the meandering distance of the river, and her imagination was endless.

The grandfather and grandson were walking around, more like tourists coming to enjoy the scenery.

The two of them came to a classroom. From the outside, it looked like an ordinary teaching building in the former Imperial College. Looking inside from the window, it retained the original ancient decoration style in terms of tables, chairs, wall lamps, and doors and windows.

Some modern teaching facilities have been added.

A young female teacher is teaching in the classroom.

The female teacher has a graceful figure and a beautiful face. However, she has a heroic look between her eyebrows and is the kind of capable woman who is resolute and resolute. Yun Miao is a "female man" no matter how she looks at her.

My grandfather and grandson were watching from outside without disturbing me.

"Market positioning is very important. The so-called positioning is to determine the unique advantages of the product and its unique position in the minds of customers based on an in-depth analysis of the product and competing products and an accurate judgment of customer needs, and then place them

The dynamic process of communicating to target customers. In short, it is to let your brand or product occupy a specific position in the hearts of customers, so "positioning" starts from the product, but it does not revolve around the product, but around the customer and

carried out in the minds of potential customers.”

Xie Yiyi was talking eloquently on the podium. The students in the audience were also attracted by the content of Xie Yiyi's lectures. There were also more male students who were attracted by her beauty and figure. As for whether they listened or not, only God knows.

"The long-term market share occupied by the first brand to enter people's minds is usually twice that of the second brand and four times that of the third brand. From this point of view, fighting for the first place is indeed a very effective marketing strategy.

But first, not everyone can do it. If you want a new concept or product to enter people’s minds, how should you position it?”

"Although market-leading products have advantages, users' minds are limited, and it is difficult to capture them all. For example, in the automobile market where there are many luxury cars and sports cars, Alston has used speed as the entry point to find its own niche.

Blue sky.”

As time goes by, a marketing management course comes to an end.

Xie Yiyi looked at the electronic clock on the wall, and then said:

"After class, students will go back and look for some international brands, their successful marketing cases and analysis, and then write an article about their experiences. There is no limit to the number of words."

As Xie Yiyi finished speaking the last word, the bell rang for the end of get out of class.

"get out of class is over."

Xie Yiyi sorted out the books and materials on the desk and left the classroom. When she was going out, she saw Yun Miao and Old Yun in front of the window.

Xie Yiyi looked at the old and the young and walked over.

"Are you Mr. Yun Yiqun? My mother said you wanted to see me if you have something to do?"

Xie Yiyi asked doubtfully.

Old Man Yun looked at the girl in front of him, then looked down at his little grandson.

Yun Miao opened her mouth and said:

"Thank you sister, do you have time? Let's find a place to chat?"

Xie Yiyi looked down at the child again. He was taller than children of the same age and had a childlike smile on his face, making him look very cute.

"Is this the "dragon" of the Yun family that mother said?"

Xie Yiyi thought to herself, and after hearing Yun Miao's words, she said simply:

"Okay, then Mr. Yun and this kid, just come with me. There is a teahouse not far away."

The grandfather and grandson followed Xie Yiyi one behind the other and followed a path to a two-story building.

In front of the small building, there is a large artificial lake. There are pavilions and rockery in the lake, connected by a long corridor. There are also fallen lotus flowers. The water in the lake is drawn from the river canal. A wooden bridge connects the lake.

Turning around

The long corridors and carved beams and painted buildings are a bit like a Jiangnan landscape garden.

When Yunmiao walked onto the wooden bridge, she could still see fish swimming in the small lake, and pieces of koi.

Unexpectedly, there is such a peaceful teahouse in the university.

"This is a place where the school provides teachers with rest and leisure. The school teachers can review their lessons, write materials, and read books there."

Xie Yiyi explained casually.

Yun Miao walked behind him, his face changing constantly.

"This is my ideal place. If I could work here in the future and read books and drink tea in my spare time, a comfortable, peaceful and quiet life, then just thinking about it would make me feel like chicken."

.”

Old Man Yun saw that his grandson's mood fluctuated so much that he didn't know why.

Yun Miao said to Old Man Yun:

"Grandpa, what do you think about me working here in the future?"

"ah……?"

Old Man Yun didn't react. This was very different from what he thought. This style of painting was wrong.

Xie Yiyi, who heard the conversation between Yun Miao and Old Yun, was also stunned, then said with a smile:

“Not everyone can get into this university.”

Yun Miao curled her lips and didn't care.

"How about we make a bet?"
To be continued...