Chapter 200
After the bell rang, the students in the classroom rushed out of the classroom like a charge. Ma Guodong and Lu Shanmin had long been accustomed to this phenomenon.
Soon, only the old professor and Lu Shanmin were left in the classroom. Zeng Yaqian went to the United States. Of course, the old professor had to answer questions in person.
In this class, the old professor focused on the bubble economy. According to the old professor, the bubble economy refers to an economic state in which the value of assets exceeds that of the real economy and the ability to sustain development is easily lost. The bubble economy is often supported by a large number of speculative activities, and its essence is greed.
.Due to the lack of support from the real economy, its assets are as easy to burst as a bubble, so it is called a "bubble economy" in economics. When a bubble economy develops to a certain extent, it often suffers from the bursting of market expectations or myths that support speculative activities.
, which leads to a rapid decline in asset values, which is called a bubble burst in economics.
Lu Shanmin did not quite understand this statement. Economic development is largely determined by the expectations of consumers or the market, and the bubble economy criticizes this expectation.
An old man and a young man were sitting in the classroom. Lu Shanmin couldn't help but asked suspiciously, "Old professor, it was mentioned in "The Wealth of Nations" and "Fundamentals of Economics" that market expectations are the compass of economic development. Why do you say this again in this class?
This expectation led to the bubble economy”.
Ma Guodong said: "Expectations can be divided into real expectations and false expectations. The bubble economy is caused by these false prosperity and false expectations."
Lu Shanmin continued: "Everyone's needs and personal insights are different, and their expectations are naturally different. How can there be a difference between true and false?"
Seeing that Lu Shanmin's face was still blank, Ma Guodong thought for a while and said, "Let me give you an example."
"Don't you young people like to chat online now?"
Lu Shanmin shook his head, "Never talked about it"?
Ma Guodong frowned, "I almost forgot that you are a mountain villager. Let's just pretend that you are like those bastards and like to chat online."
Ma Guodong continued: "Let's assume that the purpose of your online chat is to pick up girls, and then define this behavior as a corporate behavior, which is entrepreneurship. When you look up, there are so many girls, which is called a huge market potential; but there are also a lot of men.
This is called fierce competition; you decide to attract the attention of beautiful women, this is called positioning; you say you are handsome and rich, this is called hype; you ask "Who wants to chat with me", this is called advertising; you ask again "Are there any beautiful women?"
, this is called market research; if 500 people answer "I am a beauty" at the same time, this is called "bubble economy".
Lu Shanmin nodded thoughtfully, "You mean, the market has deceived the company."
"Yes, if a company believes this lie, blindly expands, and finally discovers that it does not have so many customers, it will go bankrupt. This is a bubble burst."
Lu Shanmin nodded. The old professor's easy-to-understand explanation was much easier to understand than the definition.
During this period, Lu Shanmin gradually felt Wang Dahu's original worry. After all, he had twenty or thirty people eating with him. If one day Luo Xing and Hu Weiyong were motivated by greater interests or were threatened enough, they could terminate the contract at any time.
At that time, whether you can eat or not will be a trivial matter. Dozens of people under your command trust you so much. How will you be responsible for them at that time?
Thinking of this, Lu Shanmin asked again: "Old professor, there is an old saying in economics, 'Don't put your eggs in the same basket.' But at the same time, you mentioned in the last class that if a company has too many businesses,
, there is bound to be limited energy, and it is easy to have too much but not be good, and instead lose core competitiveness. So as an enterprise, is it better to diversify and develop, or to only specialize in one field?"
Ma Guodong smiled with satisfaction and said, "This is a good question. After the last class, you were the only one who asked it. It seems that you have indeed thought about this question."
"Let me ask you, what is the first priority in life?"
Lu Shanmin replied without hesitation: "Survival".
"Yes, only when people first meet the conditions for survival can they think about their ideals and aspirations, and only then can they think about the universe and life."
"The same applies to enterprises. They must survive first before they can be qualified to talk about diversification and specificity. Looking at those successful enterprises, in the initial stage, some relied on the support of diversification to survive, and some relied on absolute leading professionalism to survive and develop.
So there is no such thing as who is right or wrong. If you are indispensable in the industry, you should consider diversification to prevent being defeated by competitors at any time. If you are absolutely irreplaceable in the industry, there is no such thing as
It is necessary to waste manpower and financial resources to invest in industries you are not familiar with, just continue to be the leader."
Lu Shanmin suddenly realized and strengthened his inner thoughts. There were only three bars on Minsheng West Road, and his business was blocked by Hu Weiyong and Luo Xing. Especially the recent incident gave Lu Shanmin a deep sense of crisis.
.As a group of small security guards, Lu Shanmin clearly knows that his value is limited. Even if there is no competition between two tigers on Minsheng West Road, he is not completely irreplaceable. As long as the external pressure and interests are strong enough, he can always
They are all in danger of being abandoned, and Luo Xing's stand-by is the best example. What's more, he promised Zeng Yaqian that he would fight side by side with her in three years. Now, almost half a year has passed. Yaqian has been working hard, and she should not be complacent.
in the current situation.
Lu Shanmin thought for a moment and asked with some lack of confidence: "Old professor, if I want to set up a company, do you think it is feasible?"
Ma Guodong was stunned for a moment, first surprised, then a little surprised, and asked with a smile: "I feel enlightened. Is it because I saw Yaqian setting up a company and wanted to catch up?"
Lu Shanmin touched his head in embarrassment, "Not entirely, but old professor, how did you know that Yaqian established a company?"
Ma Guodong chuckled, "Who am I? A well-known economist in the East China Sea. If you want to set up a company, of course you have to come to me to learn from me. You two really have a good understanding and are very discerning. You know how to ask me, this old man."
.
Lu Shanmin smiled awkwardly, "I just have an idea. I don't know anything about the company yet."
Ma Guodong curled his lips and said, "When you first entered this class, you wrote 'Adam Smith' as 'duck egg dead rice'. Now you have learned well and surpassed many other students. Don't worry, no
Difficult, easier than studying economics."
Lu Shanmin looked at the old professor in surprise, "Really?"
Ma Guodong chuckled, "When have I ever lied to you?" He said, stroking his gray beard, "The ultimate goal of learning is to apply it, and then verify what you have learned in practice, and then you can create something new. We economists
, to put it bluntly, these are just armchair discussions, and the word "expert" is unfair and inappropriate."
Lu Shanmin smiled happily, "So you support me?"
"Of course, no matter how many economic books you read, it's useless. If you don't try to break into the market economy, what you say is empty talk. I hate those self-righteous guys who have neither experience in business nor politics.
, still talk eloquently, write a few papers and think they can save the world, go around as blind advisers, and think they are great, which is pure nonsense."
Lu Shanmin chuckled and thought to himself, aren't you the same person, but he didn't say it out loud.
Ma Guodong frowned, "What kind of smile are you talking about? You are making fun of me for being like them."
"Haha, I don't dare."
Ma Guodong knocked Lu Shanmin on the head and said, "I think you are very brave."
"What company are you planning to form?"
Lu Shanmin shook his head, "I just had this idea suddenly and didn't plan it carefully."
Ma Guodong nodded, "Careful planning is correct, but many things are better done than thought. Many people stop thinking about it after thinking about it."
Lu Shanmin smiled and nodded, "I'll start after I finish dealing with some current matters. I think it won't take long."
Ma Guodong nodded, "That's good. You can work hard and then fail again and again. Just do it when you think of it. You don't have to think too much."
Lu Shanmin was about to leave. After thinking for a while, he turned around and asked, "Professor Ma, what is the Internet?"
Ma Guodong smiled slyly, "You're such a tough talker, I miss Yaqian"?
Lu Shanmin touched his head sheepishly, "I just want to know more."
Ma Guodong said earnestly: "Mountain people, many things in this world need to be touched personally. Don't look at those bastards who don't do their jobs and spend all day chatting, playing games and reading novels online. In fact, that is another social form. You don't even have a computer.
If you don’t know how to use it, how can you know about the Internet?”
Lu Shanmin was stunned, "You mean you want me to chat and play games online like them?"
Ma Guodong glared at Lu Shanmin fiercely, "Who asked you to do such a useless thing? You chat and play games online every day and you still go to college. Aren't you just like those degenerate bastards?
, I want you to understand that it is not impossible to play a few games occasionally, but you have to do it with an understanding mentality, rather than playing games for the sake of playing games."
"Oh, is this just like a market economy? When there are more people playing games, a market will be formed. As a company, in order to make profits, you should understand this market."
Ma Guodong nodded, "That's the reason, of course, because as a person, you should also understand what is going on with others."
He stroked his beard and said with a smile: "Actually, I didn't understand how those bastards could be so obsessed with those nihilistic games. I also played a few Fantasy Westward Journeys a few days ago. Hehe, don't mention it.
Chapter completed!