I didn't meet the mad brother Jiang at my own express delivery collection point, so Qi Nian went to Jiang's house.

But the Jiang family’s parents said that the crazy Brother Jiang went to deliver the express delivery and had not come back yet.

Jiang's father said to Qi Nian: "You are not on Cundao recently, but your child's condition is quite stable. He understands that what he does now is arranged by his 'Uncle Qi'. I will send him to your house every morning and pick him up at three or four o'clock in the afternoon. There is no problem."

"This is really great!"

Jiang's mother brought a bowl of soup and handed it to Qi Nian and said, "Thanks to A Nian. When I think of locking the baby in the room a few months ago, my heart still hurts."

Now Qi Nian arranges some jobs for Brother Jiang within his ability. The company pays Brother Jiang a salary of 3,000 yuan every month. Because Qi Nian entrusts Jiang's mother to help him take care of his grandmother, he withdraws money from his own account every month to Jiang's mother.

After receiving the dividends in November, Qi Nian gave another red envelope of 10,000 yuan and sent it to the Jiang family.

The Jiang family's parents were unwilling to receive red envelopes no matter what. Qi Nian advised him that Brother Jiang would have to spend money on medical treatment in the future. He would give them 10,000 yuan first for them to use. When the company's situation is better in the future, he would find a way to treat Brother Jiang.

These words made the Jiang family's parents cry.

Jiang's mother took Qi Nian's hand and said, "A Nian, our baby has become like this, and it has nothing to do with your family. He followed your parents to fish in the sea to make money. He was crazy, but your parents were gone."

Qi Nian said: "It is powerless to do nothing if a person is gone. If my parents are still alive, they will do it like me when they see Brother Jiang. I do this entirely from my own heart, and it is also for parents in the sky. They will definitely feel very pleased to see me taking care of Brother Jiang. In short, don't worry, unless there is no way, as long as there is a way, I must cure Brother Jiang's madness."

Qi Nian held Jiang's father's hand and said, "Even if it cannot be cured, Brother Jiang will take good care of him for you in the rest of his life."

The Jiang family’s parents held Qi Nian’s hand and thanked him very much.

After chatting with Jiang's parents, they were about to go back. Jiang's parents sent Qi Nian to the entrance of the yard.

"By the way," Jiang's mother said to Qi Nian, "You have some rice cakes on the stove. You put them in the cabinet after you go back so that you won't attract mice."

"Okay. I know. Then I'll leave."

Jiang's mother said again: "Shuangshuang said that darker colors are sweet."

"What? Shuangshuang?"

"Yes. Shuangshuang delivered it in the morning. Didn't she tell you?"

Qi Nian shook her head: "Did she say anything when she came?"

Jiang's mother said: "That is, the darker ones are sweet, the others are tasteless. I didn't say anything else."

Qi Nian said goodbye to Jiang's parents and sent a message to Tian Shuangshuang on the way back: "Thank you for the rice cake you sent."

No reply.

When passing the market, Qi Nian went to a seafood stall and wanted to buy some seafood and send it out.

When I participated in the New Year event of my classmates a few days ago, several members of the band praised the delicious seafood on Cundao, so I would like to ask Qi Nian to send some back to their respective homes.

Qi Nian agreed to their request, so he took advantage of this time to buy some seafood on Cundao.

Qi Nian asked the boss who sells seafood if he could deliver the express delivery after buying it.

The seafood boss said, "Huh? You asked me if I can deliver the express? You are not a courier yourself."

Qi Nian said with a smile: "I haven't sent seafood before. How do you usually send it?"

The seafood owner said: "The shelf life of these seafood is very short, and it is not a big problem if it is delivered to several nearby counties. If you want to deliver it farther, it may break. Unless you send some dry goods."

Qi Nian asked: "Isn't there such cold chain logistics? What kind of fruits, beef, etc."

"Yes, there are, but the price is expensive. There is no such logistics on our island, and we can't afford it even if we have them. The seafood here is not Australian lobster, Japanese beef, and American fruit."

“That’s true.”

Qi Nian asked the boss to recommend several seafood with a longer shelf life, and planned to buy some when you go to the county town and take them to the county town to send them.

While pointing fingers at the fishing net, the seafood boss recommended seafood to Qi Nian, and said, "Why are you doing this? Why would you rather let those people go to their local area to buy seafood. Where is there no seafood sold now?"

Qi Nian smiled and said, "I just think that the seafood on Cundao tastes good."

"It's a pity that our stuff is good, but there are too few people who know it."

Well. This is indeed a problem. People often say that "there is no need to be a deep alley when the wine is fragrant." But in this era of eye-catching and click-through rates, no matter how good the product is, it is difficult to improve without paying attention to marketing.

What's more, every year, there are marketing experts like Tao Siya around him, who instill the importance of marketing in him every day.

Qi Nian has no doubts about the quality of Cundao's seafood, but if you want to do a good job in marketing and expand the market, the most important point is that first of all, this product must have a brand effect, otherwise consumers will not give added value.

If there is not enough added value, it cannot be distributed through higher logistics costs. Because the logistics costs will eventually be paid by consumers. Of course, they have to measure the proportion of logistics costs relative to commodity prices.

This is a dilemma.

Qi Nian felt that this problem was very similar to the situation when he was doing express delivery on Cun Island at the beginning. The couriers were reluctant to deliver goods. This way, the goods bought from the Internet would arrive for a long time, and the poor consumer experience would lead to them being unwilling to buy online, which in turn would make the express delivery less, forming a vicious cycle.

The same is true for seafood on Cundao. It is precisely because of the low demand, these seafood sellers will not increase their efforts in marketing. It is precisely because there is no marketing that the demand is small. Poor sales will lead to the inability to bear logistics costs, so that seafood can only be sold in nearby counties and cities. And it can only be sold to nearby counties and cities, and it will also make the demand less. This has formed a vicious cycle.

Even if it can be sold to nearby counties and cities, the sales volume is actually pitifully small. Zhangzhou Province is a province near the sea, and all counties and cities produce seafood. Perhaps the seafood on Cundao is the best for people in inland provinces, but it does not have much advantage for people in surrounding counties and cities.

More than ten years ago, Cundao was an island with very prosperous fisheries. Now, the fishery is basically in a state of withering. Cundao is also not large due to its limited land area. Agriculture and fisheries, the two industries that support the development of Cundao, are currently in a state of decline.

As for agriculture, Qi Nian thinks there is no solution because of the natural bottleneck. However, fishery does not have no potential to tap. Even the business of delivering two or three express delivery per day has been made to profitability by Qi Nian. Fishery can be studied carefully to see how it develops.

People from Cundao are laymen who do express delivery, but they are all good at fishing. If you combine express delivery and fishing, you may be able to help each other and achieve some success.
Chapter completed!