352 Takeover of city company 2
Qi Nian smiled: "Isn't this small temple in the county company pretty good? Where are there no Buddhas and Bodhisattvas?"
Mr. He: "That's right, but this is not like your Qi Nian's style. You are an ambitious young man. This small temple cannot tolerate you, a great Bodhisattva."
Qi Nian smiled and said, "I can't afford to say you, Mr. He. Hahaha."
"So, you mention your ideas. If you want to take over the market company, what are your conditions?"
"Mr. He, are you representing you personally or the headquarters?"
Mr. He leaned back: "It's all. I personally want to slap my butt and leave earlier, and the headquarters want to find someone to take over earlier."
"Okay. We won't go around the circle." Qi Nian said seriously, "The problem in Ren City is actually the problem of Xundian Express and all franchisees. To solve the problem of the municipal company, we must start from the headquarters. My conditions are very simple. First, the headquarters will help us build an automated sorting line. The headquarters invests, and we will repay the construction fee in installments."
"This should be fine. As long as the interest rate is set, you can discuss it."
"The second is to ask the headquarters to rebuild the marketing department, and the headquarters will send professional marketing personnel to grab orders from major customers for us, and we will complete the orders we have obtained."
Mr. He touched his head and said, "This is a bit difficult. The marketing department is not built as soon as he wants. How many times have the market part been broken and merged?"
"I know the problem with our marketing department. The marketing department only provides ideas, no play methods, or provides play methods, no operation specifications. For thousands of franchisees, it is impossible for everyone to understand the things in PPTs. After reading a few years, I can still understand some PPTs. What should I do if those franchisees who don't understand it? So the marketing department must send someone to see where our problem is. With the experience of grabbing orders, he can set up a suitable market strategy. Otherwise, it will be empty talk."
Of course, this is not all the conditions of Qi Nian. However, the conditions for other r are based on these two conditions.
Mr. He stayed with Qi Nian on Cun Island for a whole day. After learning about his true thoughts, he went back to Renshi.
On the dock, Qi Nian was quite moved as he watched the boat Mr. He took off. Like Boss Zhao of the county company, Mr. He also worked hard step by step and sat in the seat of the municipal company. Now not only Boss Zhao of the county company has gone down, but Mr. He is also facing the threat of layoffs. What is the reason for this?
It’s not that they lack abilities, but that the times have changed, the industry has changed, and new players have appeared. Mr. He and Mr. Zhao and other old couriers are no longer able to adapt to the current new situation.
Not only these grassroots companies and franchisees, but even the headquarters also face the same problems. In the last annual meeting, the chairman repeatedly mentioned the issue of cadres becoming younger. Why do cadres become younger? It is not because they have more energy and ability, but because their ideas are adapted to the changes of the times. Their minds are the same as those of customers.
How can I play together if I have a different mind?
But promoting the rejuvenation of cadres is one thing, and changing the business model is another. Even if these young cadres are raised, they still suppress some elderly people. Whenever any process ends, they are not a group of elderly people making decisions. The cost of communication is extremely high.
The changes in the O2O market, which is most similar to the express delivery industry, make people feel refreshed. In the past, the delivery guy's clothes were colorful. Today is a person wearing red work clothes, tomorrow is a person wearing blue work clothes, the day after tomorrow is an orange work clothes, and the day after tomorrow is an person wearing orange work clothes. It's just two years, and many colors of work clothes no longer exist. A brand new industry has only been rising for two years, and it has only been two years to lay the foundation. How fast is the development!
What about express delivery? It was also an emerging industry back then. All logistics were only for express delivery. Now the express delivery industry is unshakable, but the fatigue has been revealed. There are endless ways to play in the market. Express delivery is just because of its large size and high moats, and its impact is limited. Once those new business models become climate, the express delivery industry will be severely damaged. This is not an exaggeration.
The situation in the market continues to deteriorate. Jetyin Express Renshi Company has taken all the initiatives. Whether it is management methods, marketing strategies, cost control, and informatization, they have reached the forefront of all express companies in Renshi. If you want to overtake on the curve, you have missed the opportunity.
After Qi Nian's Renshi Company's business plan was submitted, less than a month after the headquarters' appointment letter was released. Not only did Qi Nian appoint him as the general manager of Renshi Company, but he also served as the assistant to the general manager of Zhangsheng Company.
The conditions proposed by Qi Nian are partially met. The transformation of the transfer center is funded by the headquarters, so there is no problem. The reconstruction of the marketing department needs to be considered, but Qi Nian can be sent several people, and these people can report directly to the vice president in charge of the market. The headquarters fully supports the market competition in Renshi.
The headquarters also regards Renshi Company as an experimental field for management reform for municipal-level companies, open up part of its equity and increase the participation of managers.
Regarding the funding gap in Qi Nian's takeover of Ren City Company, part of it is guaranteed to finance externally by Qi Nian's assets, and the remaining part is supplemented by the headquarters.
The handover work of Xundian Express Renshi Company was going on very quickly. After the handover, Mr. He from Renshi Company took office as deputy general manager of Zhangzhou Provincial Company. Renshi Company was fully responsible for Qi Nian.
Qi Nian mainly starts from three aspects: cost control, service quality and marketing.
Qi Nian has rich experience in cost control. It can be said that he is the one who knows the most about finance among Xundian Express franchisees. Money needs to be cut out from the financial statements bit by bit. The automatic sorting equipment of the transfer center was installed and tested in just one month. Originally, the 600-person transfer center only required 150 people, and the rest were allocated to various county companies and outlets. This measure alone could save 20 million yuan in costs in a year.
Service quality is a constant task.
Express delivery is originally a service industry, with only one product, that is "service". Service quality is the foundation of the express delivery business. If this is thrown away, then the industry will be lost. Just like a refrigerator manufacturer, no matter how good the culture is and how considerate the service is, the quality of the refrigerator itself is defective. If it is lost, the industry and enterprises will not be able to develop.
Under the current competitive situation, many express delivery companies focus on expanding their market share and profit margins and ignore the improvement of service quality. Of course, it is also unintentional neglect, and some are deliberately neglected. Because service quality brings up the increase in management costs. In the case of such fierce market competition, the increase in management costs is terrible.
Living is the bottom line!
Chapter completed!