Early the next morning, Qi Nian asked Ueda Shuangshuang to take a speedboat back to Chi County, and then Qi Nian drove his BMW 5 Series and took Tian Shuangshuang to the company.

After Qi Nian returned to the company after retreating on Cundao, he would definitely hold a management meeting. All the managers knew this, so when they learned that Qi Nian returned to the company today, all the managers of the company stayed in the company waiting.

But the process of the meeting today is a bit different from usual. At the meeting, Qi Nian did not speak, but asked the person in charge of each line to introduce his own battle situation. After listening for an hour, he had joy and sorrow.

What I am happy about is that the execution ability of each department is quite good, but what I am worried about is that the combat effectiveness of each county company and outlet is indeed uneven. The best performance is Tao Siya's marketing department. It seems that the marketing department can get another 2 million commission this month. This makes other departments very envious.

The last speech was Qi Nian: "Everyone has seen that the enemy is in front of us, and all departments are working very hard, and the results of their efforts are obvious. Why did the Marketing Department achieve such good results? Because the people in the Marketing Department are crazy. Yes, they are crazy. The people in the Marketing Department are no longer humans, they have become wild animals. Yes, Mr. Tao?"

Tao Siya said: "It's not a wild beast, it's a beast."

After Tao Siya said that, everyone present laughed.

Qi Nian smiled and said, "Whether wild beasts or beasts are not people. Many departments and many outlets are actually pushed by the marketing department. This is a good thing, not a bad thing. However, the market is not the market of the marketing department, and marketing is not the job of the marketing department. All departments and everyone can open up the market. Whoever wins the order will get the commission. This rule is very simple, right?"

Everyone nodded.

Qi Nian continued: "So you don't have to envy Mr. Tao's team. After today's meeting, everyone will convey this decision. Starting today, our company will start a full-staff marketing plan. There is no deadline for this plan. Commissions and bonus plans are used, please refer to the Marketing Department. Don't you envy the Marketing Department for people who can get high commissions? Now you can also get it. As for whether you can get it or not, it depends on your ability."

This is good news that makes everyone feel energetic. Although the term full-staff marketing was mentioned before, the orders received by other departments only received an introduction fee, not a commission charged by quantity. Now everyone in the company refers to the commission mechanism of the marketing department. This has inspired the fighting spirit of each department.

"This is the first decision. The second decision is that employees with good sales performance, no matter who they are, will be included in the employee stock ownership plan and enjoy the dividends brought by the company's development. Mr. Tian, ​​you can take out this employee stock ownership plan as soon as possible. At the same time, it must include the incentive plan for management's shareholding."

Tian Shuangshuang nodded: "Okay, Mr. Qi."

"The third decision is to merge the existing two transfer centers. Transfer the operation of the transfer center of the municipal company to the new center, and study the rental and sale plans of the municipal transfer center as soon as possible. Operating in the form of two transfer centers for a long time will not only waste information but also waste labor."

"The fourth decision is to strengthen service quality management. Those who fail to meet the standards will be punished severely. Those who have excellent results will be given a heavy reward."

These four decisions start from three aspects: cost control, service quality, and marketing. This is actually an upgraded version of the strategy determined in the early stage.

Let the storm come more violently - that's what it means.

The O2O company's surrender was unexpected. There was no such chapter in his combat plan, but things still happened.

For the competition between express companies in Renshi, O2O is a major force. They actually gave up their long-term cooperation with Jieyin Express and invested in Xundian Express, which made the two companies that were originally close to the combat strength appear one-sided.

The headquarters of Jieyin Express immediately responded and summoned the leaders of two major O2O companies, requiring general-to-general cooperation. General-to-general cooperation can be discussed, but no matter what the outcome is, Renshi cooperation is an exception.

The meaning of the two O2O companies is very obvious - our cooperation is open, and whoever wants to cooperate with us will come up with preferential conditions. But we cannot just make a short-term cooperation plan for the sake of Renshi.

The cooperation at the headquarters is still under negotiation. The cooperation between two O2O companies in Ren City and Qi Nian's Xundian Express has begun. This cooperation is not difficult to carry out, and the cooperation method can be imitated by their way with Jieyin Express. Qi Nian is not ready for the IT team to develop order grabbing software, but O2O company itself has a order grabbing system, which temporarily sets Xundian into a catering company and sets the express delivery to takeaway order. The problem of how the express order number enters the takeaway order grabbing system was left to the IT team of O2O company to solve.

In fact, Qi Nian does not have a express order grabbing system. Before last year's "Double 11", Qi Nian developed one for the express delivery alliance in Chi County. However, because the system has a relatively single function, it is not suitable for the development needs of the municipal company. So Qi Nian asked Tian Hong and Liu Zhiguan to redevelop one. The prototype has been developed, but there is still a long way to go before the final product with complete functions.

In order to speed up the development speed, Tian Hong found a company that developed the software for Jieyin Express. The company sold Jieyin only products, not intellectual property rights such as source code. Therefore, based on the original source code, customized development was carried out, and the customized version took out only one month.

After cooperating with O2O, the data of the month showed that the strength of both parties was compared. Qi Nian's Xundian Express returned to the second-hand position, with a market share of 23%, while its competitor Jetyin Express was 20%.

In the second month, Xundian was 27%, and Jieyin only increased by one percentage point to 21%. The winner has been decided.

As Wu Hanjiang said in the south, the necessity of market competition lies in forming a leading position as soon as possible. Only companies that win in cruel competition are the companies with the best resource allocation and the most competitive companies. The companies that persist until the end can gain a larger market share.

The same is true. Xundian and Jieyin's market share is one after another, but in the end the two express delivery companies became the kings in Renshi's market, and the two companies accounted for half of the market. The third-ranked market share was only 13%, far behind the two strongholds.

Xundian's turnaround battle was not only successful in terms of market share, but also in terms of service quality. Xundian's service quality index is 10 percentage points higher than other express delivery companies, far ahead. Moreover, the average cost during the same period was also reduced by 10%.

People who say that improving service quality will definitely increase costs have nothing to say in front of this data.
Chapter completed!