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368 Poverty alleviation and franchise

The issue of recruiting management personnel will be temporarily handed over to Wuliu Human Resources Company and Tao Siya to solve. Next, Qi Nian has another very important task, which is that he and Tian Shuangshuang need to solve it together. This important task is poverty alleviation.

Poverty alleviation is also one of the original intentions of Qi Nian to do express delivery. Of course, at that time, he had not yet raised the delivery to the level of poverty alleviation. He just saw young people like Tao Jin spending their youth idle things on Cundao, and saw that Cundao became increasingly depressed after losing the competitiveness of the fishing industry, so he had the idea of ​​transforming his hometown.

This idea has become bigger and bigger as my express delivery career becomes more and more mature in my career, and it has become poverty alleviation. It has also brought Tian Shuangshuang into this career.

It has to be said that the poverty alleviation efforts of Qi Nian and Hotan Shuang did have indeed played a considerable role. It is not necessary to say that Cundao is the first choice for poverty alleviation. Qi Nian and Hotan Shuang trained a large number of express delivery and e-commerce people for Cundao, which made them go from waiting for policy assistance to being able to support themselves. Those widowed, widowed, orphans and disabled people who previously believed that they had no ability to create value other than receiving poverty alleviation funds also received material and spiritual rewards in e-commerce marketing and express delivery backends.

This has created a demonstration effect on the poverty alleviation work in Cundao and Chi County. By the words used by the county magistrate in the poverty alleviation report, Qi Nian and Tian Shuang made an indelible contribution.

Of course, Qi Nian did not want to stop at his current achievements. He also wanted to go further, which was the original intention of designing a training center in the past. He first gave people a job that guaranteed food and clothing, but then asked them to find a career that suits them or is interested in them.

Now, Qi Nian believes that this new express delivery company is not only his own opportunity, but also his poverty alleviation target.

Qi Nian believes that there are two main types of poverty alleviation methods. One is to continue to provide job opportunities for couriers, operators or managers based on cooperation with Wuliu Human Resources Company. The other is to encourage entrepreneurship. Especially for new courier companies, there are many opportunities for entrepreneurship. Everyone can expand their territory based on their own abilities.

This entrepreneurial method is the same as most express delivery companies in the initial stage of entrepreneurship. Many express delivery companies started with more than a dozen people starting with seven or eight guns. Either they were fellow villagers or classmates, and they put down their glasses and started to do it. First they opened a express delivery outlet, and then after the outlet’s business was completed, they began to copy one outlet into two, two into four... in this cycle.

The strong exponential growth is that linear growth is unappreciable. A small express delivery outlet can become a express delivery company all over the country in one or two years.

If a business needs to be replicated quickly, it requires a lot of resources, including personnel, funds, venues, equipment, etc. If these are completely relied on the headquarters, one outlet at a time, and one city at a time, it may be ten or eight years later.

This is also the reason why most express delivery companies adopt the franchise system. Land grabbing is extensive, barbaric, but it is the most effective and economical. The franchise system is a form that truly controls costs to the lowest level and stimulates people's potential to the highest level. What we often talk about now is actually perfectly interpreted in the franchise system in the past.

Qi Nian decided to use the franchise system to build his new express company. What he needs to do now is to quickly seize the market. When other express companies do not have the energy to maintain the rural market yet, he must first build this market. Instead of waiting for those large express companies to start rural development on a large scale, it is better to spend more time and energy and seize the time to build his own moat.

Franchisees are not necessarily people with very strong strength, abundant funds and wide connections, just like Qi Nian started his business, asking for money, people, venues, and equipment. He and Tao Jin, who loves to play games, received goods and delivered goods, and started the express delivery business one by one.

At that time, they did not have any support from platform resources, and they made this career entirely by fighting alone. Now Qi Nian is different. Not only did he have the strategy, operation and management capabilities of a express company, but he also tapped the potential of his entrepreneurial mentor under Fu Jia's suggestion. In less than two months, Qi Nian came up with a set of entrepreneurial guidance system that integrates theory and practice.

What he has to do now is to select some people who are passionate about entrepreneurs, mindful and good at learning from the training center he set up on Cundao and send them out to fight the country.

Qi Nian believes that since he can develop in a place like Cundao that is good at the right time, place and people, then the people he trained in the training center according to the development ideas of the express delivery industry will definitely have better development.

The reason why Qi Nian has such confidence is that he has done similar things with Gu Xiaoting's sister Gu Xiaowan. Gu Xiaowan knows nothing about express delivery, but Qi Nian completely copied a set of ideas of using his own express delivery on Cundao. He only had management guidance for Gu Xiaowan and did not intervene too much. However, Gu Xiaowan made local express delivery with his own efforts. Of course, Gu Xiaowan was too honest and contented, so it was basically a perfect copy of the Cundao model and did not expand new models.

Qi Nian has no way to judge whether such a perfect copy is good or not. But at least it can prove that such entrepreneurial guidance is successful. As for where those entrepreneurs who receive entrepreneurial guidance are ready to take their careers and how far they are, that is their own business.

Qi Nian's gain is that in Gu Xiaowan's case, Qi Nian only exists as an entrepreneurial mentor. In addition, he also plays another role, that is, influence, that is, the so-called platform brand and concept output ability. This is also the basis of the franchise system. No matter who joins, no matter where he joins, the premise is to agree with the platform's brand and concept, and to work together to make himself stronger and the platform stronger.

The biggest advantage of letting the poverty alleviation targets join the franchise is that those assistance targets do not have too high requirements for future development prospects, and they will not be affected by the bad habits of being high-minded and low-key that many young people nowadays have. They have the spirit of hard work and are willing to start from the grassroots level.

It is very meaningful and important to start from the grassroots level. Only with the experience of the grassroots level can the companies run by these people have relatively strong and stable cornerstones.
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