When you join an express delivery company and take over a new outlet or area, the first thing you need to do is to do two things: first, get familiar with the express delivery business and regional conditions; second, rent a store and decorate it.

Qi Nian was responsible for being familiar with the express delivery business, and left the store decoration to Tao Jin.

Market research is conducted around several key points: the area of ​​the area, terrain characteristics, distribution of communities and office buildings, population and express delivery volume, consumer characteristics (called customer portraits in the industry), and which areas have large volume of items.

, where the outlets are located is conducive to transportation to the county company and conducive to narrowing the collection and delivery radius of the courier.

The shape of the Yellow Fish Mouth area is indeed similar to that of the Fish Mouth. In fact, the geographical conditions are quite good. Because the residential areas are relatively scattered, it has a similar situation to Cun Island. However, compared with Cun Island, the scale of Yellow Fish Mouth is much larger. Its

The area is five times that of Cundao, and its population is 10 times that of Cundao, with nearly 30,000 people. Most of these people are still floating population, and there are only 10,000 permanent residents. The residential areas are small and scattered, which is a great challenge for distribution.

Not only are the residential areas scattered, but since this area is mainly ports, warehouses and farmland, the announcement of office buildings is also very scattered.

A large delivery radius but a small quantity is the most troublesome situation for express delivery companies.

Qi Nian downloaded the map of Huangyuzui on his computer, then marked the main residential areas and office areas, asked Boss Sun for some data, and made a simple calorimetric map for express delivery. Finally, based on the express delivery

The balance point between volume and delivery radius basically defines the location range of express delivery outlets. This location must not only be the volume center and geographical center, but also be close to the dock to Cundao to facilitate delivery to Cundao.

Regarding the location selection, Qi Nian also consulted Boss Sun and several couriers for their opinions. They also agreed with Qi Nian's location selection.

After the location was selected, Tao Jin was given full authority to find the store. He concentrated on solving the problems discovered after market research throughout the year.

Qi Nian carefully analyzed the problem of a dispersed population and insufficient relative quantity. Although the model of Cundao can be used as a reference, it cannot be completely copied. This is due to the structural differences of consumers.

After several days of investigation and research, Qi Nian discovered that Huangyuzui and Cundao are completely different business formats. Maybe the express delivery in the county is relatively mature, and unlike Cundao, it has strong acquaintance social attributes, so consumers are more rational.

They are also more picky and have higher requirements for service quality. If they are dissatisfied, they will call to complain immediately, or even call the headquarters directly, without giving the express delivery outlet a chance to explain.

In terms of alignment, these are two sides of the coin.

The bad side is that we often have to face the excessive demands of customers, and it is difficult to take care of both time and energy; the good side is that such strict requirements can quickly improve the professionalism of the Qi Nian team. On Inch Island, they cover the sky with one hand.

The big cheaters are the makers of the rules; in the county, the big cheaters are the big cheaters, and they are the rule-followers.

Consumers on Cundao rely heavily on the express delivery service that Qi Nian brings to them, and they also rely heavily on the online shopping experience that Tian Shuangshuang brings to them.

In Huangyuzui, no one cares about them at all. Because express delivery services are standardized, the headquarters' assessment mechanism for outlets is also very strict. If the outlet service is not good, you have to get out, and if the express company's service is not good, it will affect the market share. As for the market share.

Do you still want to use online shopping as bait to cater to the needs of express delivery consumers? Wake up, they are more professional than you.

Things are not easy to handle! Qi Nian discovered that the tricks used to clear the level on Cun Island may not be effective in Huangyuzui. He had to think of other tricks.

For this reason, Qi Nian made a special trip to the county company to ask for advice from the old courier boss Zhao.

Boss Zhao said to Qi Nian: "A Nian, I will give you the Huangyuzui area. You must understand. To put it bluntly, even Xiao Sun can't handle it. Cun Island is pretty good for him. The island is not big.

There are not many people, and people on the island are used to buying something that takes more than ten days to be delivered, and not many people come to complain. But Huangyuzui is different. The express arrives one day late, and the complaints come. It forces people to keep going every day.

He ran forward. Xiao Sun has been doing this for several years, and it has given him a lot of trouble."

Qi Nian thought, I haven't started yet, I guess it will be very difficult if I really do it.

Boss Zhao continued: "So, the most important thing to do in Huangyuzui Market is to ensure the quality of service. For customers, all express delivery companies are similar, and he can't tell who is who, but as long as there is which express delivery company

The company dissatisfied them, and they immediately remembered, "No, this courier company is the worst!" When your service quality improves, they won't think you are that good, but at least they will think, "This courier company is okay."

'."

Boss Zhao picked up Qi Nian's teacup with a tea clip, poured the remaining tea onto the golden toad on the tea tray, and poured him a new cup of tea.

Qi Nian gave way and said, "Boss Zhao, please continue."

"Those express delivery companies with poor service quality will slowly lose their market share. Companies with good service quality will gradually increase their parcel volume. Once the parcel volume increases, the cost of each express delivery will be evenly shared. Loss-making areas may make profits.

.Do you understand this truth?"

Of course Qi Nian understands this. This is the "scale effect" that we have learned in management classes. Costs include fixed costs and variable costs. The variable cost of a single unit will not change with the increase in sales, but the fixed cost of a single unit will increase with the sales volume.

increases and decreases.

"So," Boss Zhao concluded, "service quality must come first. This is what the headquarters has always instilled in us. I didn't understand it at first. I didn't understand it until I did express delivery for several years. However, service quality really brings benefits.

You have to endure it before I give it to you."

Qi Nian has benefited a lot from this tea with Boss Zhao. Despite his low cultural level, Boss Zhao is indeed an expert in express delivery, more than one or two points higher than Boss Sun at the outlet.

When he returned to the restaurant near the pier, Tao Jin was waiting for him there. Before finding a place to stay in the county, Qi Nian and Tao Jin used the restaurant near the pier as their base. Fortunately, they had eaten in this restaurant many times, and the boss also

We got used to it. Anyway, they just sat there drinking some water, blowing on the air conditioner, and let them go.

Tao Jin showed Qi Nian the photos and videos of several stores he visited on the spot.

The two discussed it and chose one of the stores. So Tao Jin took Qi Nian to take a bus to see it in person.

Qi Nian looked at the store inside and out several times and was very satisfied. He also walked back and forth on the street several times to understand what kind of communities, office buildings and what kind of shops were around. The reason why

The main reason to understand this is because during peak periods, there may be night operations. Don't cause complaints from residents at that time.

Now that we were optimistic about everything, we made an appointment with the landlord and signed the lease contract directly. The landlord was also easy to talk to. Knowing that they had not found a decoration company in Qi Nian, they agreed on the lease period in ten days and gave him half a month's rent.

Rent-free period for decoration. The premise is that the lease term must be at least two years. Of course Qi Nian agrees.

After the shop is rented, it’s time to renovate it quickly.
Chapter completed!