Qi Nian himself also knows that being a live broadcast base is not as simple as being a training center, because after all, the training center is promoting poverty alleviation and employment, and many things can be easily solved. And express delivery companies are indeed employers that can solve a large number of employment problems.

However, it is impossible to create a demand for so many personnel as a live broadcast base, and even if there is a large demand in the market, the demand for a unit is quite large, which is only a few dozen people. How can the express industry have "Double 11" every year?

, "Double 12", "618", "New Year's Day" and other nodes, any express company will have hundreds of demands. How to integrate resources and open up upstream and downstream nodes is a problem faced by Qi Nian.

In desperation, Qi Nian approached Fu Jia for discussion.

Fu Jia is also worried about this idea because she is a representative of investors. On the one hand, she has a strong interest in this emerging industry. On the other hand, she is worried that Qi Nian, the owner of an express delivery company, will not focus.

"I'm actually not optimistic about being a live broadcast base." Fu Jia truthfully explained his true feelings.

"Didn't you say that this industry has a bright future?" Qi Nian was surprised.

"There is a future, but I don't think it's a plus for you to do this. Your company's main business is express delivery, right? The live broadcast is not directly related to your express delivery, right?"

"I'll tell you where the connection is. Come on, let me draw it for you." Qi Nian pulled a whiteboard and began to draw on it, "The express company is just a delivery company, right. This is a merchant, and this is

Consumers. Merchants and consumers have transactions through the e-commerce platform, and then our business is there. Otherwise, we have nothing to do."

Fu Jia nodded.

"However, many merchants have lost touch with consumers." Qi Nian put a cross on the whiteboard.

"Why?"

"Because live broadcasts bring goods, dear. Our old customers are on e-commerce platforms, and they are not familiar with short videos and live broadcasts at all. The people who play short videos and live broadcasts are completely new types of people. They are not like

E-commerce also has such a large scale, and each merchant is like a capillary. This creates problems."

Qi Nian moved to the right side of the whiteboard and drew a few large circles, pointed and said: "Look, these are several e-commerce merchants. Their size can produce tens of thousands of orders every day. We only need to send a truck to squat

In their warehouse, you can just put the express delivery receipt on it and take it away. Now." Qi Nian drew countless small circles under those big circles, "Our customers have become small merchants, and the shipment volume of each one is

A few hundred to a few thousand. Our car has to drive around the city to fill one load."

"That's not right." Fu Jia pointed to the warehouse painted on the left side of the whiteboard, "Don't all merchants' goods be stored in the cloud warehouse?"

"If you want to enter the cloud warehouse, you have to have enough quantity. At least three or four thousand items a day can be entered into the cloud warehouse. Small businesses are eligible to use the cloud warehouse. They usually ship goods at their own company or home, or directly entrust them to

Manufacturers and wholesalers deliver the goods.”

"That's right. Go on."

"That's it."

"Ah?" Fu Jia stared at Qi Nian, "Are you trying to trick my brain?"

At this time, Tao Jin came in with a document and asked Qi Nian to sign it.

After Qi Nian signed, he asked Tao Jin: "Isn't my painting clear enough?"

Tao Jin smiled: "You've explained it to us eight times, so it's certainly clear. It's the first time for Sister Xiaojia to hear it, how can you understand it?"

"Sister Xiaojia?" Qi Nian touched his head, "When did she become sister Xiaojia again?"

Fu Jia smiled: "Don't go too far. According to my understanding, are you planning to help those merchants build channels? And then you will build a cloud warehouse yourself?"

Qi Nian pointed at Fu Jia and said to Tao Jin: "Look, you, Xiao Jia, are so smart. People only see that I want to do live streaming, but they don't see that I actually want to do express delivery."

Tao Jin put the file under his arm and clapped his hands hard and fast: "Sister Xiaojia is really a unique talent."

"Stop talking so much!" Fu Jia blushed, "You are planning to do this, right?"

Qi Nian nodded: "Although doing express delivery is profitable, price wars follow you like ghosts. If you are not careful, you will fall into the abyss of losses. Many people don't understand this new thing called cloud warehouse. Do you understand?

People don’t have the ability to do it. Nowadays, although many express delivery companies say they want to do it, they don’t really do it. The ones that really do it well are the small companies that used to do warehousing in places like YW. As warehousing becomes more and more profitable

When the time requirements for express delivery became higher and higher, they switched to cloud warehouses and got some high-quality customers into their hands. By the time the express delivery company reacted, it was already too late."

"Then what advantages do you have to build a cloud warehouse?"

"It's live broadcast." Qi Nian said, "You haven't reacted yet? If I take the live broadcast channel into my own hands and require all merchants to put their goods in my cloud warehouse, wouldn't the problem be solved?

?Moreover, do the couriers trained on Cundao have to leave the island to work in other places? If Cundao has a live broadcast base, the trained anchors can work directly on Cundao. And, if there is a live broadcast base on Cundao,

The live broadcast base has a large group of Internet celebrity ladies and brothers, which can also drive the tourism economy of Cundao. One stone kills many people."

"That's what you say. But judging from a live broadcast base project alone, it's difficult to make money. Didn't you yourself say that live streaming doesn't make money?"

Qi Nian said: "You only listened to the first half of the sentence, not the second half. The business of live streaming is not profitable, but some derivative businesses of live streaming are profitable. For example, there are a few directly related ones, anchor training

Is it profitable? Is it profitable to be a broadcaster, photographer, and new media operation training? Is it profitable to be an anchor brokerage business? Is it profitable to do agent operations for manufacturers and merchants? If this is not possible, you can still make money by letting the anchor accept advertisements.

It doesn’t matter whether you make money by bringing goods or not.”

“If you don’t make money by bringing goods, will manufacturers and businesses still let you do live broadcasts?”

"Your question is on point. If live streaming doesn't make money, why do merchants still do live streaming? Advertising, dear! So the products you see in live streaming are relatively low-priced and high-volume products.

Products. Merchants don’t intend to make money from these products. What they want is traffic. Through live broadcasts for more than ten hours a day, the company’s brand is promoted. By selling low-priced products to consumers, it has accumulated a

There are a lot of fans. An anchor only gets a salary of 10,000 yuan a month, and only a few hundred thousand a year. How about trying to do an advertisement on a TV station? How many times the money is spent, and the users are not accurate. Therefore, the merchants lose money.

The logic of live streaming is here.”

"Oh my god, that's so cruel!"

"I'll tell you another thing that will subvert your cognition."

"I like this and would like to hear the details."

Qi Nian picked up his mobile phone from his desk and opened a live broadcast on the short video APP for Fu Jia to watch.
Chapter completed!