Mu Suxing was too lazy to take care of two live treasures.

He picked up the magazine on the desktop, glanced at it casually, and soon threw it aside indifferently. He raised his head and saw that the two of them were still staring at the magazine, with a bit of resentment. He thought for a while and said, "Actually..."

As soon as Mu Suxing spoke, the two of them looked at him in unison, as if they were waiting for him to make some counterattacks. Mu Suxing laughed in silence: "I think it might be a good thing if the "Grass and Trees" directed by Ji Xinrong could be as successful as the media newspapers boasted.

Ji Xinrong's new work is very popular.

Mu Suxing probably understands what everyone is expecting - the benefits of the "Harry Potter" series are very high, but the production cost is also terrifyingly high. The scripts and technology adopted in the movie make the success of this series difficult to be copied by other production companies.

In other words, for production companies in the entire animation industry, this success is not referenceable.

But Ji Xinrong's "Grass and Trees" is different.

Firstly, Ji Xinrong needs not much investment. As a literary and artistic animation director, his animation films have never made investors lose money. Secondly, the emergence of the literary and artistic film "The Sound of Rain" a year ago also proves the awakening of audience consciousness - people are no longer satisfied with shoddy bad movies, and have begun to spontaneously find and support real masterpieces.

Mu Suxing said: "It is not so much that people are looking forward to Ji Xinrong's "Grass and Trees", but rather that they are looking forward to the future of the animation industry reflected by this animated film itself."

I hope that animated films can find a perfect balance between pure business and art, I hope that truly excellent animated films can become the weather vane in the market, and I hope that all the persistent and dedicated animation people can get the rewards they deserve.

What people want is actually that.

Fang Lian was silent.

Wen Feihang lowered his head and glanced at the extremely exaggerated words on the title of the news magazine. Another thought suddenly emerged from his mind irresistibly. He asked: "What if "The Plant and Tree" failed?" It was not that kind of ordinary failure, but a complete, bloody pounce?

Mu Suxing did not answer.

——

"Grass and Trees" was released very vigorously.

Perhaps influenced by the news media, from original animation movie enthusiasts to ordinary movie enthusiasts, everyone is full of expectations for this highly anticipated animation. The screening volume given by theaters is also quite considerable. "Crafts and Trees" ranked first in the current period with a screening volume of nearly 30.

"Have you watched the movie trailer?"

"I looked at it and I am worthy of being Ji Xinrong. The color of the picture is really great. You can use any screenshots as wallpaper. How can I say it? It feels completely different from the special effects of "Harry Potter". It has a very special flavor and a unique sense of 2D."

"Yes, yes! That's what it feels!"

"I'm looking forward to the main film, I can't wait!"

...

Along the way, the passers-by were constantly talking about expectations. Mu Suxing couldn't tell what he was feeling in his heart for a while. He looked up at the schedule, and there were still ten minutes before "The Grass and Trees" was released.

Seeing that his expression was a little tense, Qin Sheng joked: "It's just coming to inspect the competitors, there's no need to be so nervous, right?"

But Mu Suxing said: "It's not a competitor."

Qin Sheng was slightly stunned. Before he could ask the other party what he meant, the topic was interrupted and it was over. The time for the cinema ticket checking was up.

When the two entered the cinema and found their respective seats to sit down, the entire cinema was already crowded and the attendance rate was quite impressive. As the lights in the cinema went out, the light of the big screen lit up, and the room, which was originally bustling, suddenly became quiet, and everyone's eyes were looking forward in unison.

Mu Suxing focused on looking at the big screen in front of him.

He has watched this animated movie.

The same movie name and the same animation director, Mu Suxing can even clearly recall its ending - born under the expectations, given an extraordinary definition by the public, but fell into the clouds and was doomed. In the end, the entire animation industry during this period became restrained.

But something has changed.

What is it?

It has been a bit long since the memories of the previous life. Mu Suxing thought for a long time before realizing the unusual feeling—

Three years ago, when he was still at Xingning University of Art, he once told Wen Feihang that Ji Xinrong didn’t understand commercial animation movies at all. His forced production of commercial animation movies was the reason why he failed to do so.

But this time it seems different. Mu Suxing thought.

Although he was a little surprised, he did see from this movie that the other party's intention was not to contempt the commercial film as a literary director, but to sincerely and do his best to make a commercial animation film under his own aesthetics. In other words, he treats business and literary animation equally.

What made Ji Xinrong change like this?

This idea just flashed through his mind, and was soon suppressed by the plot and scenes that were shown step by step in the animated movie.

To be fair, "Grass and Trees", which was different from his previous life after Ji Xinrong's revision, is actually an animated film above the average.

Ji Xinrong's personal talent is fully displayed in this animated film. There are several scenes in the animated film. Mu Suxing can even find shadows from the famous paintings in reality. The plot of the animation seems simple, but in fact it has a profound meaning from the name of the character to the ending of his experience.

If Mu Suxing had not had enough knowledge in himself, he might not have been able to discover this.

Movies are good movies, but unfortunately, the integration of commercial elements is still too stiff. Audiences with rich experience will dislike commercial elements that ruin all the plot, while most passers-by who occupy a larger proportion of them will dislike the movies being boring and the plot is not exciting enough, which makes people feel sleepy sometimes.

This movie is probably...

The total length of the movie "Grass and Trees" is only 90 minutes. One and a half hours later, as the theater lights light up again, when the audience walked out of the theater in groups of three or three, it was a completely different scene from when they came.

Some people remain silent, some think about it, some shake their heads regretfully, and some feel relieved, as if they are glad that the movie is finally over.

Qin Sheng raised his eyes and glanced at the young man beside him.

Although he is not an industry insider, he still has the aesthetic that ordinary audiences should have. Because of Mu Suxing, he has watched a lot of various animated movies, and today's movies made him feel a little bored - this is the fact.

But Mu Suxing's performance is very strange.

He seemed a little absent-minded, but he had neither gloating nor gladness. He just looked ahead, as if he was thinking about something, or just distracted.

Then at this moment, Mu Suxing's phone suddenly rang.

It's Fang Lian.

Mu Suxing answered the phone. Unexpectedly, Fang Lian, who was too fond of the media before the movie was released, was silent for a while now, and there was no sound on the other end of the phone. I don’t know how long it took, Fang Lian’s voice suddenly came from the other end: “Actually, I have always hated Ji Xinrong.”

Some resentment has nothing to do with right and wrong, just like Ji Xinrong's criticism of "Is" back then was not unreasonable, but this did not affect Fang Lian's hatred of the other party, but-

"But for some reason, I found that when I realized that "Grass and Trees" might be bloody, I was not happy at all."

Whether Ji Xinrong as the parties involved or as the masses, whether they are willing or not, "Grass and Trees" has a different symbolic significance under the instigation of the news media. When such an animated film that everyone is looking forward to encounter a completely unexpected Waterloo, what changes will such a result bring to the outside world?

Animated movies are difficult to attract investment. When Harry Potter is successful and "Grass and Trees" fails, what kind of misunderstandings or changes will these two vivid examples be brought to the industry?

Fang Lian dared not think about it.

But he knew it soon.

One day, two days, three days...

At first, there were mixed reputations and criticisms of the plot, some praised the characters, and some were memorable. Some complained about the plot of the movie that was boring and unbearable. Then the volume of films and the daily box office began to decline. There were more and more people criticizing Ji Xinrong and Jiang Lang for having lost all their talents, but looking down on commercial animations.

"I don't want to understand the so-called connotations and reasoning. I just want to have fun watching movies. I don't think so much at all? The plot is boring, so don't wash it."

"I don't understand why Director Ji wants to do commercial animation. He is obviously doing literary animation so well, but now he is not a human being inside and outside, so why bother?"

"This is the so-called first person in animation? It's so funny. You can't even keep the audience. Don't say the first person, it's embarrassing to watch."

"To be honest, I think 2D animation is almost outdated. Just watch "Harry Potter". Even if you can't make it into the level of CG animation movies, ordinary 3D animations are good. 2D animation is time to eliminate it, right?"

...

Musuxing did not pay attention to public opinion on the Internet.

There are various marketing accounts that lead the rhythm. Even if you don’t read the remarks online, you can probably guess them all. It seems that before you know it, it has become the instinct of most people.

at the same time.

Just as Mu Suxing was preparing to move the day after tomorrow, he just walked out of the gate of Huaying Office Building, a figure suddenly stopped him-

Guan Junda felt that she was lucky today.

As a reporter who has both a strong memory and a keen sense of smell, after watching "Grass and Trees", he quickly judged the ending of the movie from his aesthetics and the reactions of the theater audience.

There is no doubt that Ji Xinrong failed.

How high did people praise him before the movie was released? Now that people find that his name is not worthy of it, people's anger will only make him fall even worse. For example, the first person in the past animation fell from the altar and Jiang Lang's talent was over?

But that's not enough.

What is the meaning of simple verbal criticism? No matter how interesting the complaints are, you will get tired of it after watching them for a long time. At this time, you have to find other explosive points. It is best to have a grudge against Ji Xinrong, and now you are better at getting along with Ji Xinrong, and you have a typical plot of "slapping the face".

And Musuxing meets all requirements.

Thinking of this, Guan Junda's smile became even brighter. He knew the old grudge between Mu Suxing and Ji Xinrong. Back then, Ji Xinrong stood in front of Mu Suxing, diss Mu Suxing's commercial animation in front of him, but what about now?

The former predecessors fell from the altar, and the young people who were despised and looked down upon back then reached a height that others could not reach in three years.
Chapter completed!