Xingning City, noon, Hanli Xuan.

The restaurant in front of me is still the familiar look of Mu Suxing when he visited last time.

The same private room, and the same meeting with the high-rises of Yunsu Group. The iris on the wallpaper along the way are still blooming endlessly, and even the spots scattered through the floor-to-ceiling windows are exactly bright. The only difference is that I was alone last time, but this time I almost gathered half of the animation circle.

No, there is still a little difference.

When he came here last time, he was still uneasy because he didn't understand Yunsu's purpose. This time, because he had already predicted Yunsu's subsequent behavior, he felt more like he was watching a movie that he had watched once, waiting for what was destined to happen.

The waiter walking in front opened the door of the box at the right time. Mu Suxing's eyes passed by representatives of various animation production companies, whether familiar or unfamiliar, and saw the middle-aged man sitting at the center at a glance.

He is a new face.

I just don’t know if the branch president who met him last time failed the matter and was dismissed by the superior, or if the painting animation finally had some weight in Yunsu’s opinion, so he sent a higher level of experience here?

The latter obviously noticed him, and now he showed an impeccable smile and said politely: "This is Mr. Mu, who is the animation of the movie? Hello, Mr. Mu, I am Gareth, vice president of Yunsu Group headquarters."

It seems that I have changed to a higher level.

Mu Suxing thought casually, and his standard business smile was on his face: "Hello."

He was at this moment with a relaxed attitude and simply greeted everyone present. Then he sat calmly in the empty seat next to his friends in the circle, without rushing to speak. Another representative of the small company who was invited could not help it. Seeing that everyone had already sat down, he couldn't wait:

"Mr. Gareth, everyone is here now. Just tell me what Yunsu Group is asking us for."

Gareth didn't care, and smiled and said, "I believe everyone here should have guessed my purpose. I am here this time to discuss a cooperation with you on behalf of Yunsu Group."

"cooperate?"

He Hongfeng raised his eyebrows and said bluntly: "I am bluntly, the animation style promoted by Yunsu Animation seems to be different from the usual styles of our respective animation companies, right?"

As the helm of Luo Feng Animation and the signature producer, He Hongfeng still has a considerable degree of prestige in the animation circle. As soon as he started, other animators agreed:

"Sorry, Mr. Gareth. Our Feisha Animation is just a small workshop and has no big ambitions. As long as you can freely create some works you like, you will be very satisfied." This is a direct rejection.

"I'm honored to receive an invitation from Yunsu Group, and we will consider it."

Such things are to be considered, but in fact there is no meaning to ask about the specific project, which is obviously a tactful rejection.

As if he didn't see the obvious resistance in everyone's eyes, Gareth shook his head: "I know, maybe it was the recent behavior of Yunsu Group that caused you misunderstandings. Please allow me to explain that Yunsu does not mean to acquire your company or studio. What I want to negotiate with you is a win-win cooperation in the true sense."

No one answered.

Mu Suxing stretched out his hand and slowly poured himself a cup of tea. The light golden tea flowed down the spout, making a slight but clear sound.

This should have been a harmless move, but it was particularly noticeable in the gap between Gareth's speech and everyone was silent.

Gareston paused and continued as if nothing had happened: "I will not hide the plan of Yunsu Group until now. During this period, Yunsu Group has been integrating its novels, comics, animations, film and television and game companies, preparing to build a business chain with IP as the core."

"We have actually been preparing for this work for several years, and we believe that this year is the best time to realize this complete business chain."

Thanks to Yunsu Group's past achievements, He Hongfeng has no good feelings for Yunsu Group, which has now entered the animation industry with great fanfare. At this moment, he is too lazy to listen to the other party's talk and said straight to the point: "What does your company mean?"

Gareth said: "We hope to be able to cooperate in depth with you on IP development."

This is what I meant to want the copyright of their work.

For animation companies, it is very common to sell copyrights in all aspects of the work and is also something that the producers are happy to see. However, when everyone who heard Yunsu's answer was a slump in their hearts.

On the surface, this seems to be a win-win cooperation.

They will use IP, and Yunsu Group will help operate it. With Yunsu Group's connections in other industries, they will take over IP, and its economic benefits will inevitably be maximized. It would be a pleasure for everyone to make money together.

But what about reality?

Looking at the actions of Yunsu Group in various industries since its establishment, the only thing that can accurately describe this big capital is undoubtedly the word "capital".

To put it bluntly, the purpose of capital is capital appreciation. Since economic benefits are the first priority, each project will naturally have the lower the risk and cost, the better.

Take Yunsu Game as an example.

In fact, Yunsu Group is not unable to play conscientious games, but there is no need to take this risk. If you only need to copy the gameplay of similar games and replace the game's skin, you can make a lot of money. Then why do they risk losing money to research equipment and explore new gameplay?

What's more, compared to the former, the latter is also more than a little higher.

If you can count money while lying down, why do you have to work hard standing and work?

As a big capital, the impact of this move by Yunsu Group on the entire gaming industry is undoubtedly devastating.

As Yunsu Games has brought about the trend of assembly-line games, more production companies have followed the safe production style of Yunsu Games and operated by krypton gold first in order to avoid losses. Small production companies have gone bankrupt one after another without the support and attention they deserve.

If the latter just went bankrupt because of lack of strength, that would be fine, but Yunsu Games is not ruthless to truly powerful game companies.

The reason is actually very simple.

Yunsu Games have a routine that is visible to the naked eye, but some game companies' games have raised players' standards and aesthetics for games. When most players' aesthetics are raised by players who are both interested and business-oriented, who else will buy their account of changing the game?

Without deliberately asking, He Hongfeng could guess what Yunsu Group intended this time - it was just to reuse the same trick and re-enact their familiar routines in the animation circle.

A reuse of an IP can make all profits from novels to comics, animations, films, games, and IPs. If it is adapted into a film and television, it can also add the effect of traffic stars. Wouldn't this be a complete success?

But from another perspective?

When novels, comics, animations, films, TV, games, and even celebrities, the entire entertainment industry is fully integrated and can be marketed and packaged through traffic, what else can be left in Blue Star Entertainment?

He Hongfeng believes that he is not a person with the heart of the world, but he is unwilling to be an accomplice of Yunsu Group's destruction of Blue Star Entertainment Industry.

But no matter what he thought, he was not willing to give it to the other party on the surface and directly tear it apart. He just said politely: "At present, Luo Feng animation does not have a suitable IP. If there is a suitable opportunity, we will consider it."

He said politely, but the rejection was beyond words. Gareth, who received such a reply, was not annoyed, but looked at the others with a smile: "What about other people's opinions?"

He was clearly asking everyone's opinions, but almost all the animation producers present seemed to have discussed it, and subconsciously turned their heads and looked at Mu Suxing, who was sitting next to him and never said a word.

Mu Suxing was not as polite as He Hongfeng when he spoke. He said briefly but bluntly: "No interest."

Both industry leaders expressed their opinions, and everyone who was hesitant immediately found their backbone and said:

"I want to think about it again."

"This is too big. I can't make the decision. The company's senior management may need to hold a relevant meeting before I can give Mr. Gareth a definite answer."

Those who can be sent by their respective companies to negotiate with Yunsu Group are naturally not idiots. Contacting Yunsu Group's actions in other industries, Yunsu Group's purpose is about to emerge. However, Yunsu Group invited this time to be a production company that advocates high-quality animation. They naturally have no interest in this cooperation that seems to be able to make a lot of money, but in fact, it can stagnate the animation industry for at least decades.

However, at this time, Gareth showed no sign of unhappiness at all. Instead, he followed everyone's topic like nothing was wrong: "Then I'm looking forward to your response."

...

A lunch ended in a sloppy manner in the vague taste of everyone's food - except Mu Suxing. As someone who was vaguely regarded as the leader by everyone during the entire meeting, Mu Suxing acted like a passerby who was walking through the motions, drinking tea in front and eating as if nothing had happened. During the period, he neither asked nor questioned.

When Gareth asked, his attitude could only be described as perfunctory.

Everyone left, and He Hongfeng followed Mu Suxing's footsteps as soon as he stepped out of the box and said depressedly: "It's this time, can you still have a meal?"

Mu Su Xingqi said: "When?"

Of course it is a critical moment for the survival of the industry!

He Hongfeng wanted to say this, but he felt that he was so old and still had such a second-rate style. He couldn't help but look at Mu Suxing helplessly: "I'm telling you serious things."

"I'm very serious, too." Mu Suxing said: "This is just the beginning, why are you anxious?"

While they were talking, they had already left Han Lixuan. He Hongfeng wanted to talk to him. At this moment, he looked up and didn't see Huaying picking up the vehicle. He took the opportunity to say, "Do you want to go back? I drove over, why don't I take you there?"

"Wait a little longer," said Mu Suxing: "The show has just begun."

A good show?

What a good show?

He Hongfeng was confused, but Mu Suxing didn't explain, so he had to give up the idea of ​​picking up the car first and followed Mu Suxing. After leaving the restaurant, the latter went straight into the hotel opposite and opened a five-hour suite.

He Hongfeng just thought that he had the same idea as him, and walked in and said strangely: "It's just a chat, there's no need to open a room on purpose..."

Before he finished speaking, Mu Suxing opened the curtains there. He Hongfeng subconsciously looked along the open window. Whether intentionally or not, the room they opened was just opposite Han Lixuan. From this angle, the entire Han Lixuan's door was completely visible.

It was at this moment that he saw that he had just refused Yun Su's request for cooperation, and at the same time, he was the first to leave Han Lixuan. After looking around nervously, he stepped into Han Lixuan's door again.

He Hongfeng was stunned.

Without further confirmation, he could guess the reason for the other party to return. After all, just now, they had lunch, so it was impossible for this person to come back specially, just want to have a meal, right?

Considering that Gareth, who finally left in the box, might not have left at all, the meaning of this is obvious.

Maybe the other party went back on his own initiative, or maybe Gareth made a call and promised superior contract terms on the phone, which led to the other party returning, but now, these are actually not important.

What's important is that the alliance that he thought would support for at least a little while, the Yunsu Group collapsed directly the next second they left the box.

"You knew they would go back on their word?" He Hongfeng asked.

However, this time, before Mu Suxing could speak, he answered himself: "Yes, Yunsu Group is clearly going to have a big wave of big deals. As long as the profit is high enough, no one will be moved. I refused in the box before, and I guess I just planned to use this as a bargaining chip to start the price."

Not every animation producer is an idealist.

For businessmen who are more interested in interests, these are just routine operations.

But these are just the beginning.

Ten minutes later, as the animation producer left in a hurry, another animation producer also appeared at the entrance of the restaurant. The two suddenly collided, but as if they had never seen each other, one drove away without looking back, while the other walked in without a glance.

In this regard, even if someone like He Hongfeng is not proficient in business, he understands Yunsu's intentions.

No wonder the other party was not anxious about the rejection of everyone in the box, because he knew that under absolute interests, there would be a step. Once someone got this head, even if he or Mu Suxing were interested in organizing a coalition to protest, it would be left alone.

Three hours later.
To be continued...