Friday, December 3, 2002.

In fact, Jerry said that Walt Disney's promotional effect on [Pirates of the Caribbean] is much different from other movies of the same period because of niche themes, which makes the audience have a low desire to watch [Pirates of the Caribbean] and is helpless and has no choice but to be helpless. It is actually wrong.

There are no difficulties in this world, and there is no way to solve them.

You can't solve it, it just means you're too trash.

Admittedly, Jerry is right. Just considering the publicity factors, movies with niche themes such as [Pirates of the Caribbean] are naturally at a disadvantage compared to [Wind Speecher] and [Scorpion King].

Jerry's metaphor is correct, it is really the gap between bicycles and cars. Even Walt Disney, one of the top six in Hollywood, cannot compete with the motorcycle to turn into a motorcycle.

However, when many people solve problems, they only know to solve problems head-on.

The solutions to problems have always been multi-faceted.

Just like a joke.

There are all kinds of birds when the forest is big, and there are all kinds of forests when the bird is big.

Everything is relative.

Having stood in Hollywood for decades, Walt Disney, whose main business was to speculate on land, was able to bring the film and television side business to the six major levels of Hollywood, which means that Walt Disney still has a few tricks, and it is still very tricky.

Otherwise, look at the situation in Sony Columbia in the past few years, how miserable it is. The tuition fees are so bad that it almost bought the school. Sony almost got confused by Hollywood.

You should know that Sony Columbia is a project that Sony strongly supports, so it looks like this.

But if the film and television department, which is the sideline business of Walt Disney, can reach its current level without any trouble, it will be a long time since the other six major Hollywood players will be given food.

Don't tell me what Sony Columbia is an outsider compared to Hollywood, so it's difficult to take steps.

Compared with Hollywood, Walt Disney is a family member. Because Hollywood pursues the principle that it is the same root and is not too urgent to fight each other, Walt Disney slowly made its way.

Trust me, capital will never sleep.

It is definitely a big deal that Walt Disney can get what it is today.

Regarding this issue that [Pirates of the Caribbean] is naturally weaker than other movies in terms of publicity.

Since the frontal hard steel is already a tough problem, Walt Disney's publicity department will immediately start to change its thinking.

Since you can't think of a way to solve this problem, then just be more ruthless and solve this problem.

Many times the reverse side is actually more effective and more comfortable than the front side.

So Walt Disney chose a wrong way to promote the [Pirates of the Caribbean].

Sometimes Cao Yu wondered whether the Walt Disney publicity department was able to come up with this kind of propaganda style that was related to whether he had seen his Goethe cult performance style in [Pirates of the Caribbean].

After all, they are all quite weird.

Walt Disney's propaganda idea for [Pirates of the Caribbean] is actually very simple.

Since I can't promote you, let's stop playing together, I'll do it alone.

To put it implicitly, it is to avoid its edge and turn the multiple choice questions placed in front of movie fans into single choice questions.

To put it bluntly, it means that [Pirates of the Caribbean] has been upgraded. I am no longer having fun with you guys in the publicity industry during Christmas.

I'm going to bully some other small costs.

Yes.

The Pirates of the Caribbean, which was originally scheduled for Christmas, chose to be released in advance.

[Pirates of the Caribbean] Although this step is a step forward, the effect is like taking a step back and the sky is wide open.

Because as one of the six major Hollywood Walt Disney's A-level production, [Pirates of the Caribbean], even if the publicity flaws - niche themes, [Pirates of the Caribbean] cannot match other Christmas rivals in publicity, which leads to the lack of attractiveness of [Pirates of the Caribbean] to movie fans in Christmas.

However, after [Pirates of the Caribbean] arrived ahead of the schedule before Christmas, the promotional volume of this A-level production of [Pirates of the Caribbean] is a dimensionality reduction blow to other low-cost players in non-Christmas.

The audience came to the entrance of the cinema and took a look.

The promotion of [Pirates of the Caribbean] is: a conspicuous and eye-catching publicity position, a huge and exquisite publicity poster, and is equipped with the logo of the six Hollywood giants Walt Disney, and is marked with a capital investment of over 100 million US dollars. The starring is Spider-Man, the Elf Prince and the Oscar Award.

The promotion of other movies is: it is not conspicuous and not eye-catching, it is like hiding in a corner, mini and simple publicity posters, and the investor's logo is even less famous.

As for the investment funds and the starring actors, they were not marked on the poster, or they were marked out, which probably scared away some movie fans.

Faced with this situation, as long as movie fans have a brain, they will know which one to choose to see.

Of course, only the six major film and television companies in Hollywood can play this operation.

If you want to use this trick for other film and television formulas, you probably have to practice it for more than ten years.

However, this kind of operation is not all good and no harm. Otherwise, the other six major Hollywood players such as MGM and Universal are not stupid, so who can tell me how to copy it?

The disadvantages of this kind of operation are actually very obvious. First, it will lead to insufficient publicity. After all, the publicity effect will be within a certain period of time, and naturally the longer the better.

However, [Pirates of the Caribbean] was not effective in publicity, and this disadvantage can be considered to be directly ignored.

The second is to upgrade the file, which means you have left a good schedule.

Schedule is like the traffic of a shop, and a good schedule is like a store location with a huge traffic. Now that [Pirates of the Caribbean] has chosen to upgrade, it means that [Pirates of the Caribbean] has chosen to give up the Christmas schedule, which is a popular schedule.

According to common sense, the box office revenue of [Pirates of the Caribbean] will be discounted to a certain extent.

But the turning point has come again. Because of the niche theme of [Pirates of the Caribbean], [Pirates of the Caribbean] can be said to be a slow-hot movie.

When the [Pirates of the Caribbean] lasts until Christmas, it is estimated that the [Pirates of the Caribbean] will arrive at that time.

[Pirates of the Caribbean] can fight against other blockbusters.

In addition, this year's Christmas match is a bit special - the paper tiger that can ignite spontaneously [Wind Speecher], and the [Scorpion King] who has no combat power.

So on December 3, 2002, on Friday, the Pirates of the Caribbean were quietly released.
Chapter completed!