Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 128 This advertisement is a bit expensive

Generally speaking, the box office statistics of theaters in the off-season are much easier and faster than those in the hot period.

But although [Pirates of the Caribbean] is released in the off-season, the release scale of [Pirates of the Caribbean] is too large.

Four major theaters, more than a dozen small theaters, and there are no competitors at the same time. This relaxed environment has allowed [Pirates of the Caribbean] to obtain, and a total of more than 15,000 large screens together.

This level of data can make originally simple statistics complicated and slow down.

So even Walt Disney CEO Iger is very concerned about the first day of the box office of [Pirates of the Caribbean] this time, and even stayed in the office in the Walt Disney headquarters building all night.

However, the first-day box office data of [Pirates of the Caribbean] was not delivered to Eiger in time that night.

It was not until the next day that the sun had already hung high in mid-air, and it was noon that the first day of the [Pirates of the Caribbean] was delivered to Eiger's secretary.

"President, this is the first day box office statistics of [Pirates of the Caribbean]." After receiving the report, Eiger's secretary immediately came to Eiger's office and handed a document to Eiger.

"Let's go here!" Egg rubbed his blood-filled eyes because he hadn't slept all night and said in a deep voice.

"Okay." The secretary put the documents on the table. Seeing that Eiger had no other instructions, he pinched his steps and quietly withdrew from the office with a gentle movement.

The reason why the secretary was so careful was mainly because she just "accidentally" glanced at the data in the report.

Not to mention the other aspects of the person who can be a secretary with the president of Walt Disney, she can still tell whether the box office data of a movie is good or bad.

And the number she saw was not very ideal in her opinion.

Fearing that Eiger was furious and implicated her, he could only protect himself with caution.

Shortly after the secretary left, he rubbed his eyes slightly to relieve the fatigue caused by not sleeping for a night. He turned his eyes to the first-day box office report of the [Pirates of the Caribbean] just sent by the secretary.

At this time, Eiger had a lot of activities in his mind, and the summary was a bit complicated, but he had to find a metaphor. At this time, Eiger was actually similar to the lottery fans who bought a lottery ticket and looked at the numbers in front of the TV.

Eiger took a deep breath and then folded a corner of the first-day box office data file of the [Pirates of the Caribbean].

The reason for breaking this corner is that Iger, who has been working as the president of Walt Disney for many years, has watched countless first-day box office data reports on such movies. He is very familiar with the numbers that represent whether the final result is good or bad.

In fact, Eiger's move was like a lottery fan who bought a scratch card, but the slow movements still made the atmosphere of this relatively empty office tense.

As mentioned earlier, Eiger is very familiar with the number representing the final result in this report, so Eiger takes another chance here.

No looking from front to back, after all, Eiger is very familiar with the digital format of this position.

Looking back from the front, as long as he sees where the first number is, he can estimate that finding a number is extremely rewarding, and then he can clearly know what kind of results the number represents.

So if you look from front to back, it's a big deal! There's no hope at all, wouldn't it be easier to watch directly?

After all, this kind of thing is like scrambling the prize.

Some people have no experience and must scratch out the first word "Thank you" and then know the result.

Some people don’t have to scratch out the first thank you. These people are people who fail to win many times. They even just scratch out the words and will know the result.

So they need to use various tips to create a sense of expectation, and Eiger is the latter type of person.

“8”

“7”

“3”

“1”

"Not? Oh! NO." Egg exclaimed.

The reason why Iger exclaimed was because he knew what this number represents. This number represented only US$13.78 million on the first day of the [Pirates of the Caribbean].

Compared with other films in the off-season, this number is already a success.

After all, many movies released in this off-season are estimated to not reach this number from release to paintings, and this number is only one day's box office.

Compared to them, the results of [Pirates of the Caribbean] can be said to be very good.

But Eiger did not forget that [Pirates of the Caribbean] is an A-level production with Walt Disney investment of over 100 million yuan, compared with other large productions of the same level.

This number seems a bit too thin.

This number means that if nothing unexpected happens, the total box office of [Pirates of the Caribbean] may not exceed 100 million US dollars.

This is an unprecedented failure, for the [Pirates of the Caribbean] crew and for Iger's performance this year.

Although Eiger had expectations for the failure of [Pirates of the Caribbean].

After all, this project itself is not for the purpose of making profits, but for the purpose of advertising the Pirate Ship project in Disneyland to increase popularity.

For this reason, [Pirates of the Caribbean] can only use Pirates, a particularly niche theme, as the fundamental point of the plot.

Because of this reason, [Pirates of the Caribbean] cannot find a well-known director to direct, or a well-known actor to star in it.

After all, no one wants to spend their youth and squander their fame among movie fans on a project that will definitely fail.

It is because of this reason that when I knew that this project was likely to lose money, in order to reduce investment losses, I agreed to Cao Yu's film contract with 8% of the total box office revenue, just to let Cao Yu work wholeheartedly.

After all, the situation where horses are allowed to run away and not let horses eat grass does not exist in Hollywood.

But even after knowing so much, I still have a hope in my heart, hoping that the box office of [Pirates of the Caribbean] will be a big hit.

Or even if it’s not a big blow, it’s okay to make a profit!

But Eiger never expected that this project would finally disappoint him, with a box office revenue of 13.78 million US dollars on the first day.

If no miracle happens, then this basically declares that the Pirates of the Caribbean are dead.

The final box office of [Pirates of the Caribbean] is expected to exceed 100 million US dollars. Even if you think pessimistically, the box office of 60 to 70 million US dollars may be a bit worse.

When Eiger thought that half of the sixty or 70 million had to be transferred to the theaters, Eiger's heart was filled with despair.

"Although this is not the largest advertising cost in history, it is definitely the largest advertising investment in a single project in the Disneyland project." Egg gritted his teeth and said, "Corpsody! If you can't make back the $100 million I lost..."

Iger is right after that, but it is obvious that the results of the Corsair project in Disneyland will definitely not be very good.

It's just a recreational event. Even if Eiger is the president of Walt Disney, what can he do?
Chapter completed!
Prev Index    Favorite Next