There is no doubt that when [Pirates of the Caribbean] showed a scene of rising against the trend in the first week and winning 57 million box office.

The situation in Hollywood has quietly changed, and it has become a situation where one is happy and one is worried.

Walt Disney, which is closely related to [Pirates of the Caribbean] and is connected to the chain of interests, is naturally very pleasant.

After all, the more explosive the box office of [Pirates of the Caribbean] is, the higher their profits are.

Those who have nothing to do with [Pirates of the Caribbean] and are even in competitive relationships. For example, senior executives of MGM and Universal Film and Television have been worried recently, even very worried.

Can you avoid worrying?

Although the North American film market has always been the world's number one voter at this time and even in later generations, the total amount of this box office cake is amazing.

But no matter how amazing the total amount of this box office cake is, the total amount of the North American film market every year remains unchanged and has an end.

The most plump part of this big cake in North American Film Market this year - the summer vacation, has been eaten up by the new line Lord of the Rings 2, Twentieth Century Fox's Star Wars 2 and Warner Bros. Harry Potter 2.

Even some wreckage was left, it was brought up by some other film and television companies to clean up.

The only thing that some of the remaining film and television companies can do is to get some blood on Christmas time.

Universal and MGM are the second of these remaining film and television companies.

Global was fine, but with the help of [Spy Shadows], he licked the wreckage of the summer vacation and recovered a wave of blood.

But MGM was so uncomfortable. This year they relied on Bai Gewu's [Wind Whisperer] to work hard on Christmas time to alleviate their already difficult situation.

As a result, I thought it was a little slut [Pirates of the Caribbean], but after a fucking transformation, he turned into a prince and a slut into a big boss.

He has become a player who has accelerated and is about to be a racing player and makes money in the next December film market.

This made MGM and Universal, especially MGM, just a mouthful of old blood stuck in their throats. They couldn't swallow it, and they were embarrassed to vomit it out, which made them feel so uncomfortable!

However, just as some people are happy and some are worried, [Pirates of the Caribbean] started its next week's box office harvest journey without any interference from the outside world.

On Monday, the Pirates of the Caribbean showed a slight decline. After all, compared to the weekends that were on breaking, this working day on Monday will definitely affect the flow of people in theaters, thus affecting the box office of the Pirates of the Caribbean.

Currently, the box office forecast for the next week of the Pirates of the Caribbean is about 14 million, which is a drop of nearly 45%.

But [Pirates of the Caribbean] once again used its unconventional box office data to slap objective predictors in the face.

Nine million dollars.

This is the data for the next Monday of the Pirates of the Caribbean.

If the data against the trend of the first three days of the first week is amazing, a large number of people still have doubts about the final results of [Pirates of the Caribbean], believing that the current results of [Pirates of the Caribbean] are not lasting.

Then the next Monday [Pirates of the Caribbean] used the cold number of 19 million, and the almost negligible decline, that is, [Pirates of the Caribbean] officially announced to all Hollywood and all North America:

Sorry, the brightest cub in December in North America is here, the gold-sucking giant is here, and the box office giant is here.

The following Tuesday, [Pirates of the Caribbean] continued to see a box office decline due to working days, but the decline remained at a very small scale, closing at 18 million.

Then there was one hundred six million on Wednesday and one hundred five million on Thursday.

On Friday, because the second day was a day off, the box office of [Pirates of the Caribbean] once again exploded, earning 20 million US dollars in a single day.

Then Saturday and Sunday won 21 million and 22 million US dollars respectively, pushing the cumulative box office of the Pirates of the Caribbean to 130 million US dollars in the next week.

This achievement can be said to have shocked the hearts of many North American melon-eating crowds and film and television companies.

[Pirates of the Caribbean] The cumulative box office in two weeks reached 1.87 billion, which basically declared that the [Pirates of the Caribbean] will only take two days to break 200 million. If you are lucky, you may be completed in one day.

And the [Pirates of the Caribbean] North America's 300 million target is also time to change.

After all, the box office decline in the next week of [Pirates of the Caribbean] was unreasonable. It can be expected that the decline in the third week of [Pirates of the Caribbean] will still be stable.

Three hundred million is basically a foregone conclusion, and four hundred million is the challenge that needs to be considered at this time, and five hundred million is a very possible goal.

In this state, [Pirates of the Caribbean] has already caused many people to start linking [Pirates of the Caribbean] with [Madam, How Good].

However, although they linked the trajectory of [Pirates of the Caribbean] with the trajectory of [Madam, you are good].

But they don't think that the current [Pirates of the Caribbean] can copy the miracle of the last century [Madam, you are so good].

Because after three days of the first week and seven days of struggle in the next week, although the cumulative box office of [Pirates of the Caribbean] has reached nearly 200 million.

But from the beginning of December 3rd to the current December 13th, as time goes by, the Christmas time has also arrived.

What followed was not only the traffic of the popular schedule, but also the two seemingly fierce opponents in this hot schedule were waiting for [Pirates of the Caribbean].

Not to mention whether the momentum of [Pirates of the Caribbean], which has slowed down a bit in the ten days of release, can be able to overcome these two people?

They think that even if [Pirates of the Caribbean] can beat these two opponents, they will eventually have to lose their skin, and the box office potential will be greatly reduced again.

After all, the movie market is like a battlefield, and there is no way to kill enemies without harming oneself.

However, compared with the two opponents you will face next week, the [Pirates of the Caribbean] has a great advantage.

After all, with the power of nearly 200 million cumulative box office in two weeks and ten days, the momentum of [Pirates of the Caribbean] is much more powerful than the [Wind Whisperer] who spent nearly 20 million on publicity.

At this time, the momentum of [Pirates of the Caribbean] to the Christmas season [Wind Whisperer] and [Scorpion King] was like a black cloud that was about to destroy the city.

Although the momentum of [Pirates of the Caribbean] is huge, the disadvantage of [Pirates of the Caribbean] is also obvious. That is, after ten days of battle in the North American film market, the box office potential of [Pirates of the Caribbean] has been greatly reduced.

...

"Increase publicity and increase publicity for me. MGM and Universal can advertise for 20 million, so I, Walt Disney, don't mind spending 30 million to promote [Pirates of the Caribbean].

At present, the situation of [Pirates of the Caribbean] has reached this point, so we cannot take a step back. A step back is not a vast sky, but a cliff with no burial place to die. Therefore, the publicity department has moved me, don’t be afraid of spending money. The money spent now will be returned thousands or hundreds of times in the future.”

The roaring voice of Walt Disney President Eiger was too loud and had penetrated the soundproof wall of the conference room, deterring Walt Disney employees outside.

As early as the next week when the box office of [Pirates of the Caribbean] stabilized on Wednesday with a small decline, Eiger instructed the Legal Department to cancel the difficult task he had issued to modify Cao Yu's pay.

Because although the box office of [Pirates of the Caribbean] has not reached the level of [Titanic], the current results of [Pirates of the Caribbean] are already a success for Walt Disney.

And the most important point is that [Pirates of the Caribbean] is a series of movies that can make sequels!

And this has laid the groundwork in this first part of the [Pirates of the Caribbean].

At the same time, Walt Disney also collected a lot of feedback from movie fans. If you want to watch the second part, it is really like a carp crossing the river, and you can’t count it!

What does this mean? It shows that [Pirates of the Caribbean] has huge popularity support! It shows that [Pirates of the Caribbean] is a gold mine and a money tree!

Although Walt Disney is a landlord, it is not short of money.

But in terms of making money, no company would think it would be too many!

Moreover, Iger also learned through the feedback from the fans that the audience most wanted to see Jack Sparrow, played by Cao Yu!

Then the box office responsibility of the second part [Pirates of the Caribbean] is Cao Yu!

If Walt Disney broke the contract and refused to pay Cao Yu for the first film, they would not have signed a contract with Cao Yu to film the second film!

At the same time, as mentioned earlier, Eiger, who has a special understanding of sunk costs, is a person who cannot share hardships but can share wealth and honor.

As long as you make money, you will earn more money and Egg is very happy.

So, for Cao Yu's pay, Iger now wants to deduct Cao Yu's salary. He is already instructing the Finance Department to draw in North America, even if the [Pirates of the Caribbean] has not yet come out.

Don't play movies with left hand and right hand, back and forth, fucking movies with a global box office of 800 million yuan.

In the end, it was a loss-making operation on the books.

You can pay the bill part by part first.

The purpose is to stabilize Cao Yu and let Cao Yu sign the second film contract for the Pirates of the Caribbean as soon as possible.

Moreover, the conditions can be appropriately slowed down and raised.

As for the second part, what should I do if I lose money?

Then you should do whatever you want. The legal department of Walt Disney has never kept it for a meal, but for gnawing the hardest bones.

Of course, these are things that will happen in the future.

The most important thing at hand at Eiger is to improve the box office of [Pirates of the Caribbean] as much as possible.

Iger is actually very clear that the [Pirates of the Caribbean] in his hand is different from MGM’s [Wind Whisperer] and Universal Film’s [Scorpion King].

In terms of publicity, MGM's [Wind Whisperer] and Universal Film's [Scorpion King] have not been released yet, their publicity is actually an uncertain project, that is, how much publicity is invested, it may not necessarily get corresponding rewards.

Therefore, MGM's [Wind Whisperer] and Universal Film's [Scorpion King] actually have a limit in their publicity investment.

But Walt Disney's Pirates of the Caribbean are different.

[Pirates of the Caribbean] is already a project that proves its potential to attract money. As long as it is not too exaggerated, it is a project that can make sure to make a profit of one dollar if it costs two dollars, three dollars, four dollars, or even ten dollars.

MGM and Universal will definitely not be able to beat Walt Disney in terms of publicity, and this is a battle that will win and will not lose money.

But Iger is now a little regretful, and the better the box office results of [Pirates of the Caribbean] are, the better.

Because anyone with a discerning eye can see from the box office data of [Pirates of the Caribbean], [Pirates of the Caribbean] basically copied the miraculous box office trend of [Titanic].

If he could have more confidence in [Pirates of the Caribbean] before, he would choose a good schedule to arrange the [Pirates of the Caribbean] in.

Then [Pirates of the Caribbean] is very likely to perform a box office miracle of [Titanic] again!

And it is a box office miracle that belongs only to Walt Disney, and it is also a miracle that happened during his tenure as Walt Disney President. He can be 100% engraved in the development history of Walt Disney Group from now on!

It’s just that this opportunity was wasted by him, so why didn’t he regret it?

Especially when the box office data of [Pirates of the Caribbean] is becoming more and more stable and the total box office is getting higher and higher.
To be continued...