Facts have proved that Cao Yu's worries about the box office performance of "Death Is Coming" were misplaced.

"Death Is Coming" was released on March 3rd. It only took three weekend days in the first week to win the top spot on the North American box office list, earning a box office of 15 million.

Although it is because this week's schedule is the winter schedule, and at this time, the six major Hollywood companies are not very concerned about the winter schedule, which does not have a box office potential of over 100 million all year round.

Their focus and main battlefield will be during the summer vacation three to four months later.

So during this period, except for some art films, there were no heavyweight films to compete with "Death is Coming". The audience went to the theater and looked at the menu, ah! Looked at the screening list of the theater.

The audience reads a movie screening table from top to bottom.

I found that on this table, there were either documentaries with seriously serious titles or art films with boring content. Only one horror film called "Death is Coming" was more eye-catching.

So the audience doesn’t have to think about their choice, right?

That is to say, under these special conditions, the movie "Death is Coming" was released a year later than originally.

But the opportunities he faced were much better than those in his previous life.

In addition, its novel enough plot has not changed, and after a year of training with director Huang Yiyu, its already good camera language has become more sophisticated.

There is also the starring performance in Cao Yu's system, in which the last few hundred thousand box office points were invested.

As a result of [Death is Coming], the quality and situation of this life are much better than those of the previous life.

So times create heroes, and times also create movies. "Death Comes" seized this opportunity.

In the second week, [Death is Coming] began to gain momentum by relying on good word-of-mouth from the audience.

In the second week, "Death is Coming" ran for seven days, and the box office did not decrease, but continued to increase. It once again took in a box office of 30 million US dollars, and because there was no opponent, it won another weekly box office championship.

It grossed 50 million at the box office in two weeks. In addition, "Death is Coming" is a small-budget movie with a total investment of only 20 million US dollars. This basically recouped the production cost, and it will be all profits from now on.

Already.

Moreover, the performance of "The God of Death" shocked theaters and Sony Columbia. Neither of them expected that "The God of Death" would be so powerful.

Although Hollywood horror films have set many box office records, the odds are so low that most people would never dare to think so.

Even Sony Columbia, which personally invested in "The God of Death", their biggest expectation for "The God of Death" is to make a few million dollars in return for their investment.

After all, the reason why Sony Columbia is willing to invest in this film is to give Cao Yu, the lead actor in a major production, a chance to practice for his debut and increase the probability of success in his own major production.

The script written by Huang Yiyu is indeed good. Sony Columbia estimates that this film will not lose money and will most likely make a small profit.

In fact, there were no high expectations, so Sony Columbia was not willing to spend money on the early promotion of "Death is Coming".

But unexpectedly, a golden phoenix flew out of the chicken coop, and the bicycle turned into a motorcycle.

A low-budget horror film has grossed over RMB 50 million in two weeks, and it seems to be heading towards a small goal of RMB 100 to 200 million!

Now Sony Columbia can't sit still, and Sony Columbia's president Sangfuni Padchi can't sit still anymore.

Of course, Sangfuni Padchi was happy because he couldn't sit still. He didn't expect that his casual investment would actually lead to a good project and a big performance for himself.

You must know that in 2001, a movie with a box office of over 100 million was considered a high-profile project in Hollywood even if it was placed in the six major film and television companies.

Therefore, after Sanfoni Padchi gave the order, Sony Columbia, as one of the six major Hollywood companies, immediately began to vigorously promote "Death is Coming" to build momentum for "Death is Coming" in the hope that "Death is Coming" will achieve better box office results.

income.

Twenty million US dollars were invested in promotional expenses alone, which is equivalent to the production cost of "Death is Coming". However, the film industry after the millennium is like this. It requires huge expenditures on publicity to achieve great success.

As a result, "Death is Coming" has a good reputation among the audience and has formed a kind of spark that can start a prairie fire. It also cooperates with the fierce promotion of Sony Columbia, one of the six major Hollywood companies.

In the third week, the momentum of "Death is Coming" continued unabated, and the weekly box office revenue once again broke through, directly reaching 50 million US dollars. Not only did it win the weekly box office championship, it also pushed the cumulative total box office to over 100 million US dollars.

Because of this, Sony Columbia is already preparing to open champagne to the crew of "Death is Coming" to celebrate.

Just when everyone thought that "Death is Coming", which has been in theaters for three weeks, would see the first wave of box office shrinkage in the fourth week, "Death is Coming" will begin to see weak box office sales in the fourth week. After all, this rule is basically

It is something that no movie can break through.

In addition, "Death is Coming" is in the winter season, which is not favored by everyone. In previous years, this period was reserved for unpopular art and documentary films.

Because the box office potential of this period is indeed not high, there is basically no movie with a box office of over 100 million US dollars.

Many people thought that "Death is Coming" would attract 50% in the fourth week, halting the decline in ratings, and then slowly shrink the box office.

Finally, if [Death Is Coming] is lucky, or if Sony Columbia wants to look better in order to have a project with a box office of over 100 million yuan on the table at the end of this year, it will give money to [Death Is Coming] to promote movie tickets, maybe [Death Is Coming]

It’s Coming] can gross over 100 million at the box office.

But [Death is Coming] did not follow this idea.

What a joke, even if it was released a year in advance, even if the quality of the previous film "Death is Coming" has declined a bit compared to the current "Death is Coming", it can still earn over 100 million U.S. dollars at the box office.

In this life, [Death Is Coming] not only has better quality, but it also comes at a good time, and no one can compete with him yet.

If you can't get a good result in [Death Is Coming] in this life, something strange will happen.

In the fourth week, the box office of "Death is Coming" not only did not drop, but actually increased a bit, although it was not much, which was about 5%, which means that the box office potential of "Death is Coming" has indeed been somewhat exhausted.

However, in its fourth week, "Death is Coming" once again grossed US$52.5 million, winning the North American weekly box office championship for four consecutive weeks. Although it was in the winter season, it also pushed the cumulative box office of "Death is Coming".

It has reached the level of 1.5 billion US dollars.

Many people in Hollywood have raised their box office predictions for "Death is Coming" to the level of 250 million.

At the same time, Sony, Columbia and the other six major Hollywood companies were all stunned by "Death is Coming". They opened their mouths wide and shouted, "Is this another miracle of a horror movie?"

However, it is a pity that this miracle did not continue in the fifth week. The box office potential of "Death is Coming" has been exhausted after the first four rounds.

Although the box office of "Death is Coming" in its fifth week was not as terrifying as the sharp decline, it still plummeted by 30%. "Death is Coming" only reported US$31 million in its fifth week.

Next, "Death is Coming" will see a mercury-like drop in the box office.

In the sixth week, [Death is Coming] dropped by 54%, closing at US$14 million, even lower than the first week.

However, if actresses are fed by youth, then the box office in the first three weeks after a movie is released. Basically, more than 70% of the revenue of all movies occurs in the first three weeks, and the box office revenue in the following weeks is less.

What a pity.
Chapter completed!