The day after the premiere of [Spider-Man], most of the Hollywood media outlets were praised.

Some of these media were greeted by Sony Colombia and tipped, and then watched the results of [Spider-Man] were indeed good, so they were willing to say something nice to [Spider-Man] in their own media.

Some media follow the trend and follow these big media topics, with the purpose of raising the sales of their own newspapers by taking advantage of the hot topics.

Some of them are even more so, they have a counter-routine, driving in the opposite direction, standing out in the crowd, and squirting at [Spider-Man], all they want is a maverick and attracting their eyes.

Of course, this routine is difficult to follow. Those who can, will know how to follow, and those who dare to follow are still a few in the media industry, especially in North America.

After all, Sony Colombia's name is not a decoration. The general media's attitude towards such a giant at most ignores it. Few people dare to do this if they are so tough.

Those who dare to do this are probably not against Sony Colombia, and there are people behind it.

In general, more than 90% of the media front page headlines on the market are mostly good news about [Spider-Man].

Similar to what, [Getting 40 million in a single day, big strides in comic-adapted movies] The word is short and clear, and the title is simple and capable.

Or, [Sony Colombia's latest masterpiece Spider-Man, has landed around the world today, and has won over 40 million in North America]. This kind of title can be regarded as the front page headline of a paragraph, so that people can know what will happen next by reading the title.

The day after the release of [Spider-Man], this title was basically a mess.

If it was the past, don’t go back and for as long as possible. In 2000 last year, ordinary people saw such collectively crazy reports from the media.

No matter how you get, you have to be curious, come to the cinema to see how this movie is, and why it is hyped by the media.

But this year, the audience, especially those in Europe and the United States, are really a little numb.

This has not yet been over, and in ten months, they have experienced too much.

The popular [Pearl Harbor] was hyped by the media after it was released, and all kinds of nouns were shamelessly posted.

As a result, [Pearl Harbor] died a bit inhumane. The box office collapsed, which caused the touchstone film and television company, which was originally doing well, directly damaged its foundation.

It is estimated that Touchstone Film and Television will have to survive for several years before it can recover. This is based on the fact that the six major Hollywood majors are willing to let it go and not take advantage of his illness to kill him.

Then there is [Lord of Rings 1] and [Jurassic Park 3] coming in full force.

One is not short of money and the finale of a billion club series, no matter which one, it has caused a lot of media coverage and set off a series of traffic storms.

So, the audience in 2001 really saw enough of this kind of situation, was a little bored, and visually tired.

"So, although the first day of the box office of [Spider-Man] is good, the subsequent decline is probably not very optimistic. After all, there is only so much box office potential every year..."

Speaking of this, Sanforni Padqi did not continue to say it, but the meaning was passed on to Cao Yu and Sam Remy, who had been called by him early in the morning.

Sam Remy was a little unhappy about being called by Sanforni Padqi for a meeting early in the morning.

But at this time, he heard Sanforni Padqi say this, and he felt a little aware of the good news from the first-day box office of 40 million in the morning, which made him unable to cool down his brain for a while.

At this time, when Sanforni Padji reminded him, he immediately calmed down. After all, decades of Hollywood experience were not in vain.

But Sam Remy did not speak immediately, but hesitated for a while and thought about how to speak.

As a human being, he knew that people like Sanforni Padqi were talking like onions, layer by layer, and they could not just listen to the skin, otherwise when you know the truth, you would burst into tears, so he was thinking about Sanforni Padqi's words.

"Mr. Sanforni, since you are worried about this, you have said it. Is there a good solution?" Cao Yu asked bluntly because he was young and did not think so much.

Sanforni Padqi heard Cao Yu's words and looked at Cao Yu with a little admiration.

When Sam Remy saw Sanforni Padqi look at Cao Yu, he knew there was something wrong with it. Then he also put down and thought, preparing to listen to what Sanforni Padqi said.

Sanforni Padqi sat upright and posed, then said to the two of them: "There is no good solution, it's all old ways, the basic means of doing our business."

"Basic means?" Cao Yu didn't react for a moment, but Sam Remy seemed to have understood something, but he still didn't say anything, and even his expression was not very disturbing.

"Haha!" Sanforni Padqi smiled heartily when he heard Cao Yu's naive question, "Spend money to promote."

"You have to spend money to promote it!"

Cao Yu exclaimed, not that he did not expect this idea, but that [Spider-Man] has invested a lot of publicity funds.

That's not a small amount, but a real tens of millions of dollars. Otherwise, the production cost of [Spider-Man] would not be so high. You should know that Sony Columbia is one of the top six in Hollywood, and they have their own little tricks when making movies.

In other words, the six major Hollywood movies are all cost-effective, which is much cheaper than other companies making movies.

Generally, when other companies make movies, it takes 100 million to make the effect. In the hands of the top six Hollywoods, it takes at least 20%, which is only 80 million.

This saved 20 million, or US dollars.

The production fee of [Spider-Man], even if it is added with special effects, is only less than 100 million US dollars, and you don’t have to worry about 90 million US dollars when you are tightly handed.

However, [Spider-Man] cost Sony Colombia more than 100 million yuan, and the extra expenses in it were actually spent on publicity.

The reason why Cao Yu knows this is mainly because Cao Yu is very familiar with director Sam Remy and can watch the flow and statistics tables during the shooting of [Spider-Man].

So Cao Yu knew that the production fee and promotional fee of [Spider-Man] cost 1.300 million US dollars, and nearly 40 million US dollars were used for promotion.

But this is also true. Cao Yu also understood the expenses and knew where they were spent.

Why did Cao Yu go to top shows in various countries a few days ago, showing his face and advertising [Spider-Man]?
Chapter completed!