"Batman Forever set a record for the Batman movie series, earning $52 million in the first weekend. It received praise from fans..."

"The bumps in Fang Keimer's tight Batman costume ensure that the movie has a next sequel, but it's hard for a logical person not to doubt the difference added to a man's costume.

What's the use?"

After returning to Los Angeles, Ronald saw the newspapers that were full of comments about the third part of the series, which can be said to be mixed. Even Roger Ebert and Gene Sisco played last week

In the movie review program, the two people's comments on the movie were also polarized, one with a thumbs upside down.

However, this did not affect the film's top spot in the box office rankings in the three days of the first weekend. The total box office was painted for three days, surpassing the "brave heart" of the same commercial production,

Bridge of Dreams", and "Die Hard 3".

According to Ronald's perspective, Mel Gibson's brave heart is undoubtedly a very thoughtful movie. This movie is played by the female star Sophie Marceau, the princess of the bride, and Gibson himself plays the male lead Scotland.

Wallace, the hero of the War of Independence.

Although the movie is long, it doesn't seem boring. Various clues are well laid out. The final climax part is also very consistent with the taste of the Americans. Before being beheaded, it also inspires to continue.

The struggle for independence of Scotland.

From a producer's perspective, this movie is also very interesting. This movie was raised by Mel Gibson himself, and a lot of the funds came from Europe. The male and female protagonists came from Europe and Hollywood respectively, and they were told by

The theme of the story is also in line with the common preferences of audiences on both sides of the Atlantic.

In history, there was once a director who did this, that is, David Ryan, who filmed "Lawrence of Arabia". He was particularly good at finding subjects that both audiences were interested in and convinced the funds of both places.

Join and find an attractive and unique tourist spot to shoot.

At that time, several of his movies, Lawrence of Arabia, India Journey to the River Kwai Bridge, etc., all belonged to this style of filming, and were once named Pan Atlantic Movies.

Unexpectedly, many years later, such a movie was resurrected. Ronald was very happy about this, which means that Hollywood production has recaptured the hearts of European audiences, and the expansion of the market has brought about endless new genres, and

The prosperity of film creation.

Moreover, this brave heart is not a movie like Jurassic Park that relies on special effects dinosaurs, but an innovation of a very classic epic film, with moving scenes, romantic love, exciting battlefields, etc.

A new epic film that rises.

If Ronald had chosen it, this movie would undoubtedly be much better than Batman forever. However, the audience still prefers the local comic hero Batman...

Another fantasy dream of the Bridge, which performed well at the box office, is a middle-aged man directed and acted by Clint Eastwood and Meryl Streep played the heroine. A saying has always been circulated in Hollywood.

, No one wants to see the love story of middle-aged people.

However, the box office performance of this Bridge Dream is also very amazing. Although it is not as good as Batman and Brave Heart, it can also rank in the top five in the box office list for a long time.

The plot of the third part of Die Hard is unsatisfactory. The first two parts of John McNeon's civilian heroic temperament disappeared. His wife also wants to divorce him. McNeon is no longer a lonely hero, and there is another

A black police detective starring Samuel Jackson is partnered with him.

The first two films took place in Los Angeles and Washington DC, so the third film came to New York for granted. This time the villain starred Jeremy Irons, targeting a 140 billion gold bar worth of gold in the Federal Reserve Bank of New York.

In the whole story, the first two prominent family reunion plots no longer appear, and become a very old-fashioned story of a lonely police detective defeating a criminal gang. It is disappointing that Twentieth Century Fox no longer understands what it is.

It achieved success in Die Hard.

Most importantly, this Die Hard no longer happened on Christmas, but was transplanted into summer. In this way, the motivation for old fans of those series to watch with their families is no longer there.

However, what is more interesting is that although the story and completion of the two sequel movies are not high, they have won the brave heart and dream of the bridge in the box office.

Ronald found someone to learn about the marketing budgets of several movies. The two sequels are not much more than the other two. This also made Ronald more clear about the essence of the Hollywood market recently. Marketing is more than the movie itself.

The box office has a greater impact.

To make a major breakthrough in the North American box office market, you either need to have a marketing gimmick to drive audiences into cinemas, such as the Big Dinosaur, or shoot sequel movies to attract the attention of familiar audiences.

Like the dream of the Bridge, the reason why it was successful is that the original novel ranked first in the New York Times bestseller ranking for more than 20 consecutive months, and there are fixed novel readers. However, there are not many such novels in the brave heart.

Various factors to reduce marketing costs, the story of Scottish independence, in América, and even in Britain, is a relatively unpopular historical fragment.

Now, it is becoming increasingly difficult to shoot a successful non-sequel commercial film in Hollywood.

There are two more cartoons on the box office rankings last week. One is Universal's "Casper", a story about a prank-like elf Casper who makes friends with human children.

.

This is also the first time Hollywood has allowed the character (CGI) to be generated by computer special effects, to be the protagonist of the movie and to act together with live characters.

There have been many movies that used CGI-generated characters, such as the T-1000 liquid robot in Terminator. Forrest Gump's image after Lieutenant Dan was disabled, but it was the first time that CGI was the protagonist like the Ghost Elf.

.

Another cartoon is Disney's Pokémon, telling the story of cultural conflicts and reconciliation between the native American Indian princess Pocahonti and the British colonist John Smith.

This movie also made history. Disney's Princess series has always been an animation with women as the protagonists. It is also the first time that non-European whites are used as princesses. Although Princess Jasmine in Aladdin was also non-European.

The Arab princess, but that is a supporting role, and there is still a big gap between it and the princess movies in the series of heroines.

Ronald feels that Disney seems to be transforming towards diversity. The Princess series not only has box office results, but also many derivative businesses such as dolls, all of which must be based on the appearance of the protagonist. Pocahonti is able to become a princess, which shows that Disney feels

In the future, the purchasing power of children of minority groups has risen to a point where a new image of a princess is needed to customize them.

By extension, will the heroic image of the male protagonist in the future begin to be tilted towards minorities? Or will the romantic love movies of various ethnic groups be filmed in the future?

This time, the box office and subsequent doll sales, and most importantly, whether the Pocahonti scene will be introduced in Disneyland will be an important weather vane.

Ronald wrote all of this in his notebook and found someone to focus on the research for future Daydream Film production plans.

"Warner Bros. is very satisfied with Batman forever and is ready to celebrate the celebration."

Richard walked in and said to Ronald.

This sentence brought Ronald's thoughts back from the production business. The most important thing now is to tell Orwitz not to take over as CEO of Warner Bros.

Originally, Warner Bros. CEO Gerald Levine was under a lot of pressure. If Warner is really interested in changing coaches, then Orwitz will run over, which means that Ronald's two enemies joined forces to cooperate.

This possibility was not great, but before the release of Forever Batman, they did have some slight remarks about this third part.

Fang Keimer's performance is not as good as the original Michael Keaton. He has the gloomy temperament of Batman in the original comics. The whole story is not compact enough. It seems that there are many plots added to it, and there is a sign of a revolving lantern, and even the villain has arranged it.

two.

However, the box office results of the first weekend made everyone shut up. The $52 million score broke the Batman series' own record. In the face of this result, all criticism became a kind of personal jealousy.

The disadvantages of criticism have now become advantages. Only by adding more comic characters can more comic fans from all walks of life see it.

"Did they hold a celebration so early?" Ronald felt a little strange. Generally speaking, it seems a bit too early to open champagne on the first weekend, unless...

"Yes, there is a lot of criticism inside. I guess Gerald Levine wants to use this to calm down those who want to attack him?" Richard said.

"It's not that simple. Go and ask, what is the Cinema Score score for this movie?"

Soon, the Cinema Score score was found, which was A-. This score was much better than the B in the second part, second only to the A in the first part.

However, this score is inconsistent with the film reviews on the market now and Ronald himself.

"Do you think?" Ronald asked Richard, "Is this score real?"

"It's very true. As far as I know, there is no rumor about Cinema Score that has been charged for changing the ratings. Besides, this is not a film review. Only industry people will pay attention to the ratings. What motivation is there to modify them?"

"Well, you don't understand... they are still motivated." Ronald said his thoughts, and the changes in senior Warner Bros.'s senior officials were related to this. "Is there any way to get more objective results?

”

"Can we entrust NRG to conduct a special sample survey?" The NRG mentioned by Richard is the largest competitor of Cinema score and an old polling company.

As a production company, it is a reasonable reason to entrust him to conduct market research on several movies on the market today.

"The result is indeed one level lower than the Cinema Score's rating."

A day and a half later, NRG obtained the results of a sample survey in ten cities across the United States. They used a similar method to Cinema score to conduct exit polls, and the final score was significantly lower than A-.

"NRG explained to us that they thought most of the first weekend were comic fans and fans of the previous two movies, and their ratings for Forever Batman may have a systematic bias. And what they did was midweek

The survey is relatively ordinary audience, so it is closer to the real evaluation."

NRG's market position is not as good as Cinema Score, so she also suspects that there is a problem with the sampling she made, and she has to explain it in detail when facing the employer.

"I understand... It seems that the box office will drop sharply in the second week." Ronald raised his hand to express his understanding.

It seems that Gerald Levine has made a lot of moves to stabilize his position. Ronald frowned. It seems that there may be changes within Warner Bros.

"Call Eisner's wife and I want to visit Mr. Eisner." Ronald thought for a while and still had to start from another direction.

"Ha, you're here, Ronald. It's just a very simple operation. I went home on the weekend. Mr. Jian was very nervous and asked me to rest at home."

This chapter is not finished yet, please click on the next page to continue reading the exciting content later! Eisner was surprised by Ronald's visit. He was in pajamas and was in good spirits.

"This is the black tea brought by my friend from China. It is said to be beneficial to cardiovascular stability. I thought that if you like to drink coffee, I found a substitute for caffeine that is not that much, you can try it.

”

Ronald put the black tea on the table and nodded to Eisner's wife Jane.

"Okay, I'll try it. Ronald, you are Michael's old friend, please advise him more. This operation was done bypass surgery for four blood vessels, and now he can't run with all his strength as before.

”

Jane is the wife of a very typical Hollywood executive. Eisner was nothing during this operation, but she was so scared. The four blood vessels were blocked more than half. If it weren't for the physical examination for the acquisition of ABC this time, I don't know when the crown would have been triggered.

Heart disease...

"Jane is too nervous. You see, I have no problem..." Eisner doesn't care what he really thought, but he also feels nervous about Ronald's visit. Is there any rumors about his physical problems outside?
To be continued...