Chapter 127 The battle for King Jingmaoxi
After completing the contract for meltblown cloth, Liu Qing calmed down and he finally felt in the mood to care about other things.
At the end of September, Qin Kun would conduct his first live broadcast PK on the acne scar platform, compete with a quasi-first-line anchor, and sell goods by the way.
Before this, he had posted more than a dozen short videos and did some promotional and hype. In addition to the zombie fans he bought, he had a total of 200,000 to 300,000 fans.
——He was still a little restrained and did not generate more than one million fans for himself, leaving room for future growth.
The short video he posted was that every time he appeared, there was a beautiful woman with a luxury car. Basically, the camera started with a luxury car and stopped. A beautiful woman came over and opened the car door. Then, with a beard on his face, he limped out of the car and said some spiritual chicken soup that was full of energy:
"There is only one way in life that cannot be chosen - that is the road to give up; there is also one way that cannot be rejected - that is the road to growth. If you want more than others, you must give more than others."
"You dare to think and do in your twenties, and you are hardworking enough to be qualified to have enough food and clothing at the age of thirty and elegant and calm at the age of 40. Every step in the present is the cornerstone and preparation of the future. There is no way to go in vain in life, nor is there any hardship to endure."
"A successful husband is so much money that his wife can't spend it; a successful wife is finding such a husband."
"When complaining becomes a habit, it is like drinking sea water. The more you drink, the more you become, the more thirsty you get. In the end, those who walk on the road to success are "fools" who don't complain. The world won't remember what you said, but the world will remember what you did."
These words sound quite inspiring, but for an adult who has truly experienced social thrashing, it is like carrying a 200-pound bag and a person next to you shouting "Come on, hold on, you will arrive for another 100 meters." You won't feel inspirational, you will only feel it's annoying noise.
The so-called listening to your words is like listening to them, which is neither interesting nor nutritious.
However, the user base of acne scars is so large that there are always people who eat this spiritual chicken soup as a nutritional supplement.
Even if it is only one percent, that number is quite amazing.
What's more, there is no proportion of people like that.
Qin Kun always appears as beautiful women in luxury cars. Different luxury cars and different beauties. On several occasions, he inadvertently exposed the Rolex watch worth millions (borrowed from Liu Qing's) on his wrist, which added credibility to his inspirational copywriting, making some people think that he is a successful person, relying on such beliefs to become a successful person.
More than a dozen videos were posted, each video was paid for promotion, and the company's contracted anchors also left messages and praised them, which also made the popularity rise.
Posting such videos that seem awkward to normal people has the meaning of IQ screening.
It will be much easier to believe in this kind of spiritual chicken soup and regard those who say this as users of life mentors. It will be much easier to fool them into buying things in the future.
Such a group is a bit stupid, but in the eyes of e-commerce, they are definitely high-quality users.
Qin Kun’s main purpose is to sell goods, rather than simply attracting followers. It is of course more suitable for posting such videos for group screening.
After watching those videos, Liu Qing was so embarrassed that he was stinging his toes. He really didn't want to admit that this guy was the general manager of his company.
However, the effect is good.
Every week, Qin Kun would ask a few beautifully dressed contracted anchors to go to the company's live broadcast room to make his background wall to live broadcast and sell goods.
Of course, it is not a nominal sale. The saying of selling goods is too hurting the relationship between fans, as if they are treated as an ATM.
If you sell goods on a live broadcast, you don’t sell goods, it’s called giving benefits to fans.
Before posting those second-year videos, I relied on the company to pay subsidies to recruit relatives and friends to place orders with company employees, and found some pretty good sales data.
The second-year videos posted attracted some real fans, and their sales increased significantly.
Although we still have to mobilize relatives and friends of company employees to provide subsidies to make data, the data we made by ourselves has gradually dropped from 70% of sales to about 20%.
And sales are increasing every period.
Because the results are OK and the return rate is very low, there are more and more cooperative merchants.
The IQs of fans selected are very useful. Not only are they willing to spend money to buy their goods, but some people are also moved by the large amount of price reduction benefits he gave in the live broadcast room. When he was selling goods, he also gave gifts to his live broadcast room.
This situation once made Liu Qing wonder whether the country's nine-year compulsory education was successful. It was not until he thought of his education that he stopped doubting.
There are more cooperative merchants, more choices for fans, and they can also bring greater sales. Larger sales can bring them more cooperative merchants, which is a virtuous cycle.
Last Saturday afternoon, the live streaming sales sold more than 500,000 yuan.
This live broadcast deducted the money from subsidies to provide data to our own people and made more than 100,000 yuan.
This is definitely a great victory for Tianyuan Media.
Although it has not yet reached the point of turning losses into profits, I have also seen hope.
A few days ago, Qin Kun posted a video, challenging a quasi-first-line anchor named "King Mao Xiwang", the reason was that a contracted anchor under Tianyuan Media was humiliated by the other party when he was connected with this King of Jing Mao Xiwang, and he wanted to stand out for his artists.
At the beginning of the video, several luxury cars drove to a place, then stopped, the car door opened, and Qin Kun and several beautiful anchors walked out of the luxury cars one by one.
Surrounded by several beauties, Qin Kun shouted at the camera with a domineering look on his face:
"Shocking Mao Xiwang, yesterday you humiliated the anchor of our company in your live broadcast room. I heard that you are a first-line PK anchor. Today I want to challenge you. At 8 o'clock on Saturday evening, we will have a PK game. I will teach you how to be a person. I will ask if you dare to answer?"
In the copywriting, I also tagged King Xi.
There are many short videos of this kind of fight on the acne scar platform. Some unknown little anchors like to hype this way to get the traffic of first-line anchors.
Generally speaking, those first-line anchors will ignore it.
——Unless you are given money.
This time, Qin Kun's appointment was replied by King Jingxi after half a day, and he also posted a short video.
In the short video, the stunning Maoxi Wang with a golden wig said contemptuously:
"I heard that there was a man named Tianyuan Kun who wanted to compete with me at 8 o'clock on Saturday night. Anyway, it was fine that day, so let him play with him to let him know what despair is."
In the copywriting, Qin Kun’s account “Tianyuan Kun” was also tagged.
Those who understand the rules of this circle of games will know that King Jingmao Xi must have taken over the benefits of Tianyuan Kun.
Either he or his apprentice rewarded multiple Huazi, or he or she received other people's transfers.
Otherwise, it would be impossible to accept other people's challenges, so they also specially sent out short videos to respond and tagged the other party's account.
Chapter completed!