Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 347 Brand Effect

This day, we focus on various skin care products and cosmetics, and the consumers we face are women.

Women's purchasing power is amazing.

They have poor control over shopping - often they don’t use their own money, they don’t have to earn money hard, and lack understanding of the hardships of life, so they naturally don’t feel so distressed when spending it.

Moreover, in the current consumption concept spreading on the Internet, women dress themselves up beautifully, which is to improve themselves. Buying these things is called investing in themselves.

They spend this money more comfortably.

What's more, this time there is a noble slogan - support conscientious enterprises!

This money is more at ease when consumed.

Moreover, when people in the live broadcast room introduced those products, they were so varied that they were talking about. What role did various ingredients play? A bunch of terms were thrown out, making people dizzy.

Although I have never heard of Tianyuan's brand before, if you search online, you will know that this is a powerful group. In their imagination, such a huge group has any black technology that outsiders can't imagine.

The discount is so large, so why are you hesitating about?

Buy it!

Buy, buy, buy!

With the addition of 44 million masks, the popularity of the live broadcast room is higher than the previous two days, bringing higher consumption, and the platform's push is even greater.

Su Qi and Liu Qing stood in the live broadcast room for more than an hour, and as she watched the sales data in the backstage surged, she felt a little excited.

In just over an hour, sales exceeded 30 million.

This time, Qin Kun shortened his live broadcast time again. He only took an hour to sell goods and went down to rest.

Xiaowen was the one who took over the live broadcast and hosted the live broadcast.

Xiaowen hosted for more than half an hour before Qin Kun came back on stage.

The live broadcast task belonging to Xiaowen has been completed. At this time, she can continue to serve as a broadcaster behind Qin Kun, or leave and go home.

Logically speaking, it needs to be kept, but she has a special relationship with Liu Qing, so it doesn’t matter if she leaves early.

She still chose to stay here and be an assist in the broadcast for a while.

——The live broadcast time is too long. The hosts who are working as background walls and atmosphere groups at the back cannot continue to do it, and they also need to be replaced.

She can do two more hours of work and take two more hours of rest for her assistant.

However, Su Qi was tired from standing, so she retreated with Liu Qing, found a place outside the office to sit down, and talked about some business things with the company representatives.

Their biggest problem is sales. If they don’t create their own brand and cannot sell the things they produce, there will be no profit.

It is true that this type of product has a high profit, but this thing is not well-known and does not spend a lot of money to market. Others will think it is a counterfeit product. Even if it is sold at a cost price, most people will not dare to ask for it.

Marketing costs are their biggest costs.

It is not very easy to go offline. They used to sell this through online stores and micro-business channels. They often put soft article advertisements on some public accounts that mainly face women's groups. The sales can only be said to be quite average, which also affected their output.

This time, they cooperated with Tianyuan Media to jointly build the "Tianyuan" brand, which gave them hope to become bigger and stronger.

Hopefully, it is not from the sales of the goods this time. They all know that this time is the right time, place, people and people gather together, and there will be no such opportunity in the future. It is impossible for them to have such good data every time.

The main thing is that this special event has brought out the Tianyuan brand and created a relatively high-end brand image.

This will be beneficial to their future online and offline sales.

It cannot be said that they just walked out like this, at least they saw hope of walking out.

During the exchange, Su Qi also felt the confidence of these corporate representatives in the future.

I sighed in my heart: "This live broadcast has revitalized all these small and medium-sized enterprises."

After resting for more than half an hour, I went to the live broadcast room to watch their live broadcast scene.

Until around six o'clock in the evening, Xiaowen couldn't hold on anymore and withdrew from the live broadcast room, and the three of them left together.

At this time, there were no more people in the office.

The representatives of the company who appeared first left and many positions were vacant.

Those corporate representatives can leave, but neither Tianyuan Media’s employees nor anchors can leave. They have to continue to stay here until the end of the live broadcast.

When she left, Su Qi learned about the sales data. After only more than three hours of selling goods, her sales had exceeded 100 million.

It seems that the records they created on this platform the day before yesterday will be broken by them again today.

It was quite early at six o'clock, but Xiaowen was still very tired after standing in the live broadcast room for four hours.

Dining in is not open yet, so you can only cook by yourself if you want to eat. However, Xiaowen is obviously a little too tired to cook by herself.

To be honest, the skills of the other few people are still a little bad.

Ye Wanrong solicited everyone's opinions, drove the car to a supermarket, bought a few boxes of frozen dumplings, and ate dumplings tonight.

When they got home, Feng Zhixuan was still watching Qin Kun’s live broadcast room with her mobile phone.

At this time, Qin Kun started to rest again, and the person who was in charge of selling goods was another girl.

Now Tianyuan Media’s contracted anchor is obviously full of yin and yang, with more women and fewer men.

The main reason for this is that it is easier for beauties to make traffic. As long as they look beautiful, the company will spend money to push them, and they will generally make money.

If you sign a male anchor, unless you are very good at doing content, the probability of losing money will be higher.

Qin Kun has already discussed with Liu Qing. After this special event, he will sign several male anchors with certain influence to join the company.

——In the past, the company was poor and was not valued in the group. It could only start from the bottom, sign contracts with amateurs, and cultivate them into internet celebrities step by step.

Now that it has a certain scale, you can directly sign anchors who have shown certain strength.

Although this will cost a little more money, it will save time to cultivate them to grow.

Judging from the company's current strength, this model is obviously better.

Qin Kun is now watching videos with a higher frequency, not only the platform of acne scars, but several platforms are watching to find potential anchors.

——There are many anchors who can make content and can make traffic, but they don’t know how to monetize traffic.

It doesn’t cost much to sign such an anchor. After professional development, their traffic can be monetized.

As for signing those top anchors, Qin Kun doesn’t have that plan yet.
Chapter completed!
Prev Index    Favorite Next