Having your own voice channel has many conveniences.

When Liu Qing first became the boss of Tianyuan Media, he never thought of such a thing. He felt that the new media company whose main business was live broadcast, could do something like bringing goods or playing PK, which was to make money.

But later I found out that not only can you make money, but you can also have a channel for voice that you can use at any time.

This is quite important.

Before he became the president of Tianyuan Group, he already felt the benefit of having his own voice channel. At the beginning of the outbreak, he was able to gain such a great reputation because he donated so many masks in a timely manner and promoted the news through his new media company in a timely manner.

After that, the live broadcast of the mask factory on New Year's Eve attracted many people to watch and consolidate this image.

After becoming the president of Tianyuan Group, you can feel the importance of having your own voice channels.

If there were no two new media companies, if you want to achieve the promotional effect in many things, the public relations fee would have to be at least tens of millions on the original basis.

This time, the charitable donation activity for cancer patients was broadcast live, and the number of people online in a live broadcast room exceeded one million.

You know, that's the number of people online at the same time.

The number of people watching the scene in one hour exceeded 10 million.

Such data is something that many provincial TV stations cannot achieve.

Even some satellite TV stations cannot achieve so many viewers.

So many people watched a live broadcast and watched the president of Tianyuan Group doing charity, which is of great benefit to the image of Tianyuan Group.

After the video he interacted with his fans was posted on various social platforms, it quickly fermented and became a hot search list on multiple social platforms that day.

More and more people are crowding into his live broadcast room.

It happened to be Sunday again. Many people did not go to work, had more time to surf the Internet, and more people noticed this.

At around 4:00 pm, the number of online users peaked, exceeding three million.

The number of people online is the peak of this live broadcast.

At the same time, it is also the peak of live broadcasts on this platform in history.

Although he only stayed on the number of three million for three minutes, this is a result that no one on this platform has achieved.

When the number reached, the assistant almost screamed in excitement.

Because this broadcasting assistant itself is one of the top anchors of Hurricane Media, he is also considered a second-tier anchor on the acne scar platform. The number of online people is basically more than 10,000, and sometimes it can make the popularity reach 70,000 to 80,000.

The number of 70,000 to 80,000 people online is his limit.

If the number of online users can be stabilized, it will be a perfect first-line anchor.

But this time, the number of online users in the live broadcast room he hosted exceeded 3 million.

The number of online users such as this is dozens of times that of first-line anchors.

The anchors are very concerned about popularity, which means whether they can attract e-commerce companies to come and make more sound waves.

How could you not be excited to see such unprecedented data?

After a while, I suddenly realized that this was a solemn and serious place, which was not suitable for yelling, and quickly covered my mouth again.

At this time, he only regretted that this was not his own live broadcast room, but their big boss's live broadcast room.

Sometimes he couldn't help but stuff his private goods and asked online viewers to follow him.

You can get as much traffic as you can.

A thin-skinned anchor has no way to keep going in the live broadcast room.

The more people there are online, the more e-commerce companies you want to come here to get the popularity. The special effects of big gifts are constantly emerging, and the competition among the top ten on the list is quite fierce.

Many viewers who came here still donated all the income from this live broadcast to this charity event for Liu Qing's promise, and they also had a high desire to give gifts.

Not only are big gifts crazy, but small gifts also crazy.

Some people who are not financially capable can only pay a gift of one cent.

Some people brush lollipops that cost 9 cents, or thousands of paper cranes that cost 9.9 yuan, and balloons that cost 52 yuan.

This is all a heart.

By 5:30, the charity event was completed and everyone's red envelopes were sent.

After the last batch of red envelopes were sent, Liu Qing announced this to those cancer patients and their families who had not left:

"Dear fellow villagers, I will tell you one more thing now, that is, we have started a live broadcast of this charity event, and we have made a promise that all the income from this live broadcast will be donated to the families of middle- and late-stage cancer patients in this county."

"This live broadcast was watched by tens of millions of friends from all over the country, and they also gave gifts in the live broadcast room."

"So far, the live broadcast room has received more than 500 million gift income from sound waves, worth more than 50 million yuan."

"These more than 50 million yuan is the love donated by friends who watched this live broadcast across the country."

"According to the rules, the platform will deduct half of the more than 50 million yuan, leaving only more than 20 million yuan."

"But we want to give the love of all viewers in this live broadcast to all the people, not half of it."

"Here I announce that the more than 20 million yuan deducted by the platform will be supplemented by our Tianyuan Group, so that the love of all audiences can be fully expressed!"

After saying this, there was a burst of cheers.

That's more than 50 million yuan!

The total number of middle- and late-stage cancer patients in this county is less than 1,000. If it is diluted to every patient, it will cost tens of thousands of yuan.

That is really not a small number, which can greatly change the life state of a family.

The audience in the live broadcast room was also in full swing, and I would like to give you more careful attention.

Before, some people who claimed to be independent thinking mocked Liu Qing for borrowing everyone's money to sell his name and being a hypocritical businessman.

There is nothing to say now.

Because Liu Qing promised to make up half of the deduction of the platform by himself, it would mean that Tianyuan Group would spend more than 20 million yuan to carry out charity.

At this time, there was another craze of gift-giving.

When the broadcast was finally released, the sound wave revenue of this live broadcast had exceeded 700 million yuan, which is 70 million yuan.

At the same time, it also means that Tianyuan Group will spend 35 million to do additional charity.

Before the broadcast was released, Liu Qing announced the number and used screenshots of mobile phones to show the data in the backstage to the audience in the live broadcast room.

Of course, he was no exception, and he asked the people in the live broadcast room to pay attention to the anchors participating in this event, including the assistant broadcaster.

When the broadcast was released, the number of people online was more than two million.

It is quite amazing that so many people follow, and those anchors have increased their attention by more than 100,000.

During the entire live broadcast, Liu Qing increased his attention by a total of more than 9 million.

This is a pretty terrifying number.

This charity live broadcast has caused a great response on various online platforms.

Live streaming charity is a rare thing.

Then another big entrepreneur came to do this live broadcast, which was even rarer, and it could even be said to be unprecedented.

What can even ignite public opinion is that the number of people online has exceeded three million, and a live broadcast received a reward of 70 million yuan, and the 70 million yuan was donated.

Each one is the burst point of public opinion.

So many people gather together can naturally trigger public opinion to a greater extent.

The screen recordings of multiple live broadcasts were spread on major social platforms, attracting Liu Qing and Tianyuan Group a lot of fans.

Before six o'clock, Liu Qing had already finished broadcasting.

The climax of discussions between various online platforms began after 8 o'clock in the evening.

That night, Liu Qing's account of acne scars increased millions of attention.

In just one day, more than 10 million attentions were added.

Liu Qing was also the one who did what he said. The 70 million yuan did not wait to withdraw the bean currency before donating it. That night, he informed the group of directors in the directors group about this matter. After obtaining unanimous agreement, he called the finance department and asked them to transfer 70 million yuan to the account of Tianyuan Charity Foundation overnight, and strive to donate the money tomorrow.

When he talked about this in the WeChat group, he first made an apology, saying that he made this decision without discussing with the directors, which was too hasty.

But he also explained that it was not that he disrespected the directors, but that in that case, he had no time to discuss and could only make his own decisions.

He believes that such donations can enhance the image of Tianyuan Group.

If the directors do not agree, he can make the donation in his personal name.

Now he has a lot of personal assets, so it is not difficult to get the money out.

The directors of Tianyuan Group are not stupid either. They have seen online discussions, which can make the whole people hotly discuss, and they make the whole people talk in a positive attitude, which is of great benefit to the brand improvement of Tianyuan Group.

If you simply spend money, if you want to achieve such an effect, one or two hundred million may not be able to achieve it.

There was no objection to Liu Qing's decision.

Of course, there is still a certain thing that Tianyuan Group can advance 70 million now, but what they donated is only half of the 70 million, which is the half deducted by the acne scar platform.

The other half needs to be produced by Liu Qing himself or Tianyuan Media.
To be continued...