Chapter 587 Private wallet(1/2)
Before Liu Qing entered Tianyuan Group, he invested in two companies.
One is Tianyuan Media and the other is Tianyuan Mask Factory.
At present, Tianyuan Mask Factory has brought more profits to Liu Qing and has also brought him an unimaginable social status.
However, Tianyuan Mask Factory has exhausted its potential. After completing Miller's big order, this mask factory will not have much profitability. It is enough to be able to avoid losing money.
Although Tianyuan Media currently brings Liu Qing not as high as Tianyuan Mask Factory, its potential in the future is great and its profitability will become stronger and stronger.
In addition, it also has a certain driving effect on Tianyuan Group's industrial layout.
It is not only an economic contribution, but also a platform for speaking out can also make your own voice free of charge, which can guide public opinion to a certain extent.
This can save a lot of publicity and promotion fees.
Last year, Liu Qing's main focus was on the mask factory, but now he is paying more attention to Tianyuan Media.
Tianyuan Media can go further.
After Tianyuan Group acquired Hurricane Media, both new media companies belonged to the same boss.
The addition of Hurricane Media did not involve the Tianyuan Media resources, but instead realized traffic sharing, allowing anchors from both sides to enjoy the benefits of a larger traffic pool. The data of both companies have been significantly improved.
Liu Qing stayed at Tianyuan Media for a long time and learned about the company's data during this period, and was quite satisfied.
Tianyuan Group has many companies, but those companies were established by Su Yi or Su Qi, so for Liu Qing, there is no deep sense of identity.
Tianyuan Media and Tianyuan Mask Factory are different. Although they were not founded by him, they were always losing money and were reborn only after they were in his hands.
For him, that is his own son, and he is the representative of his business ability, so he will pay more attention.
Aside from emotional factors, neither of these two companies belongs to Tianyuan Group, and can be regarded as his private wallet. He has the right to speak out in these two companies.
If the money earned by the company is enough, you can stay and continue to invest and develop or take it out as dividends for shareholders.
Unlike Tianyuan Group, there is basically no dividends and some profits have to be invested in new industries.
In the past decade, the year with the largest dividends has been paid, which is to take out 20% of the profits as dividends.
In general, the dividends given as shareholders will not exceed 5%.
There were times when there was no dividend even in the past few years.
During the Chinese New Year this year, there is probably no dividend, and even if there is one, it will not exceed 5%.
Fortunately, the shareholders of Tianyuan Group, in addition to being shareholders of Tianyuan Group, also have their own investments. The demand for dividends is not so great. They are more willing to give the group a better performance and successfully go public one day, and then they can seek to sell their stocks to retire.
Su Yi devoted all his energy to Tianyuan Group. Apart from this, there was no personal investment, no group dividends, and just a salary of the president, the income was not as much as the rent he collected in a month.
When it comes to Ding Yun, he can't even be the president, so he can only be the chairman of the group.
But Su Yi pretended to be aloof at that time, and the salary he set for the position of chairman was not high, and the annual salary was only one yuan.
Ding Yun was able to hold shares worth tens of billions of yuan, and could not get money in the group, so she could only rely on collecting rent to make a living.
After Liu Qing knew about her situation, she decided to do her two companies well.
Men must have their own money bag so that they can live more dignified.
Liu Qing, the president of Tianyuan Group, has a salary not high, and it is not even as high as Feng Zhixuan, but at least it has reached 30,000 yuan per month.
It is also because he is a major shareholder and he works for himself. It doesn’t matter whether he has a salary or not.
If you are hiring a president normally, such a large group without an annual salary of tens of millions of yuan, don’t even think about it.
Similarly, the salary of the vice president, Su Qi, is not high, and the monthly salary is only 30,000 yuan.
This was agreed by Su Yi and those shareholders in the past that shareholders can work in the group, but their monthly salary cannot exceed 30,000.
It’s not that Su Yi pretended to be noble, but mainly because the shareholders were afraid that Su Yi, who was in power alone, would absorb the wealth that belonged to everyone in the form of a high salary.
If you set yourself an annual salary of over 100 million yuan and then arrange a few relatives to be vice presidents, it will also be an annual salary of tens of millions or hundreds of millions. That is not a question of whether the group needs to develop, but a question of whether the group will be hollowed out.
Such problems are not uncommon for joint-stock enterprises.
Some companies suffer losses every year in their annual reports, but the salaries of executives are astonishingly high, with hundreds of millions of annual salaries among them. This is the case.
For executives who are not shareholders, they should be in line with the market and group managers of the same size.
In this way, the salary of those executives is higher than that of the president and directors.
If Liu Qing had not had two companies he invested in as his private wallets, even if he became the president of Tianyuan Group, he would have no income.
Just that little salary, deducting five insurances and one fund, personal income tax, etc., is not much left.
Not to mention that you can't afford to buy a big villa, even if there is a big villa for him to live in, after paying the property management fee, the remaining living expenses will be very difficult.
Not to mention having to raise a whole family.
He doesn't know much about other aspects, but he has a deep understanding of the mask industry and the live broadcast industry. After all, he has invested a lot of energy in it.
I talked with Qin Kun about the company's business and future development, and it took me one morning to talk about it.
I ate at Tianyuan Media’s office for lunch, ordered takeout, and ate with the employees in the office, chatting while eating, and also getting to know the employees’ thoughts.
Those employees are more confident in the future. What makes them feel most confident is that the charity show in Liu Qing a few days ago attracted huge traffic to the company.
What new media companies need most is traffic.
With traffic, everything is easy to talk about.
After that live broadcast with more than three million online users, there were many brands that wanted to cooperate with Tianyuan Media and were willing to give a better mechanism.
Among them, there are a few brands that have exclusive cooperation with ceiling-level live-action anchors of professional e-commerce platforms. They saw the huge traffic of Tianyuan Media and wanted to cooperate with them, and it was the exclusive one.
However, although the mechanism given by some brands is very good, the requirements put forward are too high, such as asking Liu Qing to come out to bring goods in person.
This is something that Tianyuan Media cannot accept.
In fact, it was not that Tianyuan Media could not accept it, so Qin Kun lobbied Liu Qing several times.
When he was having lunch, he talked about this topic again:
"Boss, I actually think you can bring goods once. There are several national brands that they promised. As long as the boss appears in the live broadcast room to make product promotions for them, they will give the lowest price on the entire network, which is cheaper than all platforms. With that mechanism, our sales data will definitely fly."
Liu Qing refused: "This is not enough. I am not just the boss of Tianyuan Media, but I am also the president of Tianyuan Group. Bringing goods once may bring some sales data to Tianyuan Media, but it is not very good for Tianyuan Group's image."
"Boss, times have changed," Qin Kun said earnestly. "Now some corporate bosses have come out to bring goods in person, and some local officials have come out to bring goods. Live streaming is a major trend. Even if some people look down on live streaming and selling goods now, this concept will change in a maximum of one or two years."
"Then at least the reputation is still bad now." Liu Qing said.
He is unwilling to bring goods, mainly because he feels that his reputation for bringing goods is too bad.
After the live streaming sales became popular, Jing Xixi's reputation was not that bad, because the lower limit of counterfeit and shoddy products had been transferred to the live broadcast room.
At this time, live streaming goods can be said to be a group of demons dancing around. Things that cost a few dollars can be made into things that cost tens of thousands of dollars, and then sold to you under the guise of giving benefits for a few dozen dollars.
Every host who sells goods is an actor.
Tianyuan Media has strict product selection and has a relatively high standard. This is because they want to create a brand and to eat this rice for a long time, they must have a relatively high requirement for quality so that consumers can believe in their product selection and cultivate fixed shopping fans.
Some hosts who sell goods think that they can’t make a fortune for too long anyway, so they have to make a big profit while they are popular, and they dare to collect any money and bring any product.
Some of the commissions for selling goods have reached half, and some have even reached 70%.
The commission is so high and the manufacturer still has to make money, so the quality of the goods can be imagined.
Under such circumstances, the reputation of live streaming goods is naturally not much better.
Even Tianyuan Media has qualified products and no counterfeit and shoddy products.
However, in terms of price promotion, it is not exempted from being a commonplace. It will falsely report an excessively high price and then cut it to the family as a benefit.
Only those national brands can it be difficult to falsely report prices, because everyone knows the prices of those brands, even if there are differences, they will not exceed 10%.
When Liu Qing watched his anchor live streaming the goods, he felt very embarrassed, thinking that this was just fooling a fool.
But he also knows that at present, people who like to shop in the live broadcast room like to watch that set.
He really can't do that by himself.
He is now the president of Tianyuan Group, a person who has not been able to shake hands with the web page, a conscientious entrepreneur, and a representative of positive energy.
If you do false propaganda in the live broadcast room, and are recorded by interested people and posted on various social platforms, it will be a complete black spot.
Qin Kun felt a special pity:
"The concessions given by those national brands are really large. As long as the boss accepts their request and comes to bring goods in person, with your influence and their concessions, they can definitely sell well. It is not surprising that those brands sell hundreds of millions of sales."
Liu Qing smiled: "Where is that exaggerated? How is it possible for several brands to sell for hundreds of millions?"
"The cost-effectiveness is there!" Qin Kun said, "Actually, even if you don't bring goods by yourself, as long as they give me such a mechanism, I will be confident that I can make the data hundreds of millions of dollars."
He said what brands were and what kind of brands they promised to make.
The so-called national brand is not only a brand known to all the people across the country, but also a brand that is highly recognized by the people across the country.
Those brands include electrical appliances and alcohol.
Basically everyone can understand the price, whether it is expensive or cheap, you will know it once you search.
And the unit price is relatively high, above 1,000 yuan.
Liu Qing calculated that with his current traffic, he brought goods to several brands and achieved sales of hundreds of millions of dollars in live broadcast rooms. That was really not a big problem.
To be continued...