At 12 noon on November 10, Qin Kun's live broadcast room started on time.

The first one to appear was of course Qin Kun.

This account used to be his private account. Later, the company started selling goods and converted it into the company's selling goods account. The ownership also belongs to the company, not to a certain anchor.

Liu Qing wanted to bring goods through this account.

But Liu Qing did not appear in the live broadcast room from the beginning.

He is the person with the most traffic in Tianyuan Media at present. He appeared too early and seemed to be a little unrestricted.

When it first started, there were only a few hundred people.

However, in one minute, the number of people online increased by 100,000.

At this time, I haven’t bought traffic yet, but I rely on the traffic I have brought in.

In this live broadcast, Tianyuan Media and Hurricane Media published a total of 700 promotional videos, and spent money to make many gossip accounts and top anchors post videos, which has aroused the interest of many people.

Even though the broadcast time was during lunch, many people entered the live broadcast room on time.

However, the number of 100,000 online users is not Qin Kun’s goal.

He can easily achieve such data even if he sells goods himself. When investing in traffic, he can stabilize his popularity to 200,000 or 300,000.

This time, Qin Kun only appeared as a host.

After saying a few words, I asked a few young and beautiful girls to dance a dance, and then I invited the first guest this time, Feng Ge, the anchor of Hurricane Media.

When Brother Feng appeared, the number of online users in the live broadcast room had exceeded 200,000.

There are fans of Feng Ge’s fans on the screen, and many comments are like “Why hasn’t Ye Mo appeared yet” and “Why hasn’t Liu Qing appeared yet”.

The three traffic internet celebrities who brought goods in this game all have their own fans.

Although Ye Mo's fans are the craziest, the number is the smallest, and in this case, they do not have the advantage.

Brother Feng appeared and chatted with Qin Kun for two minutes, and also explained why he, as a Hurricane Media anchor, appeared in the live broadcast room of Tianyuan Media:

"When I received this invitation, I felt very strange. How could I, a Hurricane Media anchor, ask me to help Tianyuan Media bring goods?"

"But, Mr. Qin told me that Mr. Liu has decided to ask you to come and help bring goods."

“I refused at first.”

"Although Mr. Liu is also my boss, if you can't ask me to help bring goods, I have to help bring goods. I am the anchor of Hurricane Media. Even if I want to bring goods, I can only bring goods to Hurricane Media."

"But Mr. Qin wants to tell me that this time Mr. Liu personally came out to bring goods not to make money, but to give benefits to his family. The discount level this time is unprecedentedly good. I also want to give these benefits to my family through me."

"When I heard that, this is OK. I can get benefits for my family, so I can come here."

After saying this, he looked at Qin Kun next to him:

"Mr. Qin, you promised me, but you must do it. If my family finds that the things you sell in your live broadcast room are not as cheap as others sell, then you will have to bear the anger of my family."

Qin Kun said with a smile:

"I can guarantee that the strength of giving benefits this time is unprecedented. Not to mention the acne scar platform, even if other platforms are added, no one can do it. If you find that there are cheaper prices on the entire network than what we give, you can send us a screenshot and we will refund the payment three times."

He said and smiled again:

"However, what you compare is genuine, and you can't compare prices with us with counterfeit products. Let me emphasize here that the products we cooperate with this time are brand goods, and they are all shipped by flagship stores. All are genuine, and one fake one is fined ten."

Brother Feng nodded: "Of course. Liu Zhengqianyi Group's president has attended the commendation meeting of the Brick TV station and has shaken hands with the webpage. Of course, such a person cannot bring fake goods."

Qin Kun nodded: "That's it."

Brother Feng asked again: "In addition to the discounted prices of goods, what other benefits can be given to his family?"

Qin Kun smiled and said, "The lucky bag red envelopes in our live broadcast room will be sent all the time. The red envelopes we send are the red envelopes with the biggest acne marks, and everyone can grab them. There are cars, mobile phones, and laptops in the lucky bags. They are all free of money and everyone can grab them."

The lucky bag they sent was one for ten minutes, and there was a physical reward inside, which was similar to a lottery.

At the beginning, Qin Kun gave a car reward, a domestic car worth more than 90,000 yuan.

Ten minutes have not passed yet, and more than 100,000 people have participated in the lottery.

In the end, there is only one who can win.

This is determined by the system who will win the award, and it is not something that Tianyuan Media can decide on its own.

Those who participate in the lottery, but are not in the live broadcast room when the lottery is drawn will automatically lose the lottery qualification.

The purpose of sending such lucky bags is to allow those who participate in the lottery to continue to stay in the live broadcast room, at least after the lottery draw.

In addition, there are many red envelopes.

There are more than a hundred red envelopes hanging in the live broadcast room now.

Some of them are sent by anchors or e-commerce companies who come to take advantage of traffic, and each red envelope is not big.

In addition, there is also the one sent by Qin Kun’s account, which is 10,000 bean coins per, but it is not the kind of package in seconds, but the kind that has a time limit and is only opened in five minutes.

This can also retain the audience to a certain extent.

Ten thousand bean coins are 1,000 RMB. One is sent every five minutes, and twelve ones are sent in an hour, and ten thousand RMB are sent in one hour.

Ordinary anchors don’t have that much money to play like this, but for this live broadcast room with sales of tens of millions each time, it’s just a small matter.

Even if a live broadcast takes more than ten hours, or only tens of thousands of yuan, it would be worth it to be able to keep people.

The money they use to buy traffic is much more than this.

The physical rewards in the lucky bag are much higher.

The total value of the physical rewards they are preparing to invest in this live broadcast exceeds two million.

In addition, there are some items that cost one dollar, such as umbrellas that cost one dollar, 6 bottles of drinks that cost one dollar, and 1 dollar, 1 internet celebrity cup.

That one is indeed a loss of money. You can post a link every hour, and you will still place tens of thousands of orders. You can only get it if you are lucky in this live broadcast room.

This is also a way to retain people.

However, the cost is not small.

Although the cost is not as outrageous as they advertised that the original price is more than ten or twenty yuan, the current price is one dollar, but the cost of a single order also costs several dollars.

Such a sales of goods that cost more than ten hours will cost millions of dollars on these small commodities.

There was such a model before, but it would not place so many orders, so it had to be based on the popularity of the live broadcast room. There was no benefit that everyone could get.

The cost is greater than this, that is, purchasing traffic from the platform to push.

Fortunately, I talked with the acne scar platform, and the platform also agreed to provide certain traffic push support.

Otherwise, the cost of investment will be greater.

Coupled with the early publicity costs, nearly 10 million yuan has been invested before such a sales event has begun.

During the live broadcast, the investment required is over 10 million.

This is really something that ordinary hosts can afford.

On such an important day, the main track of live streaming sales are all those big companies that are rich and willing to invest.

Fortunately, before live streaming, they recycled five million yuan based on the pit fee.

If the sales of this live streaming are less than 200 million, they will not be able to recover the cost. They can only say that they spent money to buy a good-looking data.

If the sales exceed 200 million, it depends on what the main products are sold.

The main players who sell are those national brands with very low commissions, and they still have to lose money.

Only when sales exceed 500 million can it be said that it is a stable profit without losing money.

If the sales volume goes further and reaches 800 million or 900 million, and you have the opportunity to reach the top sales in the entire network on Double 11, you have to invest more money to brush orders and increase the sales volume by purchasing it yourself.

This investment is even greater.

If they want to move forward steadily in this live broadcast industry, they cannot use the model of purchasing and then returning the product, so they can only buy those things themselves.

Although the things you bought can still be sold in the live broadcast room in the future, you will still lose some money when you enter and exit.

He brought Liu Qing over, brought Ye Mo and Feng Ge with him, and talked about several national brands. In addition to the traffic investment, Qin Kun was confident that he would make his sales reach more than 500 million yuan.

He has no confidence in whether he can become the top sales leader in the entire network during the same period.

I just think there is a possibility, but the possibility is not particularly great.

If he only has 200 million or 300 million, he can become the sales champion in the entire network, and he will definitely have a hit.

If you have that opportunity, you have to get some money even if you lose some money.

The gap is too big. If you win the sales championship, you will lose too much money and there is no need to do that at all.

The gap is less than 100 million. If you win the entire network sales championship, you won’t lose money.

The biggest loss is that the difference is 200 million or 300 million. If you give up, you will be unwilling to accept it. If you win, you will lose some money.

If you encounter such a situation, you will definitely sprint even if you lose a little money.

What I worry most is that if competitors also want to compete for the sales championship and also want to brush data, and chase each other, then I don’t know how much money I have to invest.

Based on Qin Kun’s understanding of the goods industry, that situation is entirely possible.
To be continued...