Author: Ji Shuo

Before "The Devil" is officially released, proper publicity procedures are naturally indispensable.

However, most of the film's budget has already been spent on production costs, especially special effects, but promotion is the most expensive part, often costing more than hundreds of millions.

With the original budget of "The Devil", there is no way it can compete with other movies of the same period, such as "The Breaking Song" starring the wealthy Shen Qinghe. As early as two months ago, the most expensive land in China had been paved.

In the central areas of major cities, subways, bus stations and other places, money is spent like burning paper.

As for "The Devil", we can only spend money wisely, mainly through online publicity and fermentation.

The publicity team came up with an ingenious way of audience-interactive marketing and promotion. First, they paid someone to make a small game. The game is not difficult and can be played by passing the time. When the number of people who have passed the game reaches a certain level, the game will be completed.

Unlock the background story, or tidbits and materials of "The Demon".

This kind of publicity method is very interesting, and it is the first of its kind in the film industry. At first, it was scorned by many people in the industry, who felt that it was too flashy and not on the right track.

Unexpectedly, the popularity of this game is unexpected!

At the beginning, those who played the mini-game were mainly fans of Ming Dai. Among the main actors in the whole movie, the only famous and popular actor was Ming Dai. The rest were either newcomers or veteran actors.

There are very few young fans.

Fans of Ming Dai are relatively Buddhist in the circle. No one thought that fans would be so powerful in their operations. They suddenly promoted a small game exclusively for fans and promoted it to become a smash hit! So much so that they even let people play this game.

The game has become a trend!

Many people who don’t know much about the movie itself are just playing the game with their friends. They feel that although this small game is simple, it is very poisonous and easily addictive. The little easter eggs inserted in conjunction with the movie promotion are also very interesting.

The small game promotion method has achieved much better results than expected. Not to mention those in the industry who were not optimistic at the beginning, even the producers of "The Devil" themselves did not expect it.

Seeing that the pre-sale box office brought in by the mini-games has soared, within a week before the official release, the publicity team finally started to carry out common publicity in major cities, covering a wide area, etc., and also did not forget to increase the publicity and promotion on the Internet.

drainage.

——This is the movie advertisement Zhou Yunzhi saw in the business district near Yanda University.

But it has to be said that despite the unexpected addition of mini-games to "The Devil", the overall expected popularity is still not as high as the most popular "Broken Array" in the same period, ranking second in the pre-sale box office before its premiere.

The outside world views it similarly.

Currently, major box office forecasting platforms predict that the box office of "The Devil" is 1.2 billion. According to the current investment amount in the film, it is more than enough to repay the capital. With the return of funds from other channels, the overall profit can be quite a lot.

In the eyes of many people, this data means that box office forecasting experts who already belong to the platform have "high expectations" for "The Devil". You must know that "The Devil" is a completely new director, and his past resume is full of bad movies. The cast list includes, except Ming Dai,

None of the others are famous enough to attract box office hits.

Even Ming Dai herself has a dazzling resume except for "Twin Flowers", but that is her unique work and cannot be said to have her box office appeal. It is still unknown in the film market.

Such a team can give a forecast of 1.2 billion, which is really "lenient".

But how about comparing it with "Broken Formation"?

The estimated box office of "Breaking Array" is 2.8 billion, which is higher than the current box office number one in film history!

In other words, the industry basically believes that "Broken Formation" can surpass the current box office number one and refresh major historical records!

This is no longer just an optimistic category, but a high expectation!

…

Regardless of showing mercy or placing high hopes, any work must ultimately be evaluated by the audience——

On this day in August, the wind was sunny and the weather was rarely cool.

And this day is also the premiere of "The Devil" and "Broken Formation".

The producers of "The Devil" knew that it would be difficult to attract a large number of media to build momentum with the cast and crew of the big names next door. Anyway, they started the road show more than a month ago, and all the publicity was in place.

So when it was the premiere's turn, I chose to keep it low-key and only invited a few media and magazines to a small area. In addition, tickets for the premiere were given away to ordinary viewers and fans.

What about the crew next door?

Hot searches since early in the morning:

The famous King XX supports the red carpet of "Broken Formation" and will sing passionately at the premiere;

The popular movie queen XXX made her first appearance on the red carpet of "Breaking Array" after her marriage scandal, which attracted constant questioning from the media at the scene;

The well-known young actor XXX was mysteriously invited to the premiere of "Breaking Array" and had a great chat with director Han Dafeng. Fans on the Internet shouted for the two to collaborate;

…

Where is the red carpet here? It’s simply a small film festival!

The stars gathered together and the big names were dazzling, which reminded people of the grand premiere of "Twin Flowers".

This contrast is so stark that many people on the Internet compared and discussed the premiere scenes of "The Devil" and "Broken Array".

The most powerful dancers here are undoubtedly Shen Qinghe's fans, or those crazy fans who love and hate each other. They don't like Shen Qinghe's almost "love" for Mingdai, and they are reluctant to give up their fans, so they put all their grievances away

They all turned to Ming Dai alone——

【I won’t tell anyone who is embarrassed, hehe.】

[A certain girl has been sticking to my brother for so long. Now it’s her turn to take charge, right? 】

[Does this shabby premiere deserve to be called a premiere? Why don’t you even get a mouthful of soup at the end!]

[I was angry for more than half a year, but today I finally feel relieved hahaha! 】

…

In addition to fans, some passers-by also felt that the premiere of "The Devil" was too shabby.

[How does the film crew do things? Can't they spend money to make the premiere grander? 】

[Yeah, it’s so noisy now that I don’t even want to watch this movie.]

[As smart as me, I decisively bought the tickets for "Broken Formation" first haha! 】

…

Ming Dai's fans, on the other hand, were very calm because they had communicated with each other beforehand.

[This is a premiere, not a film festival!]

[This is the first time I heard that the bigger the premiere, the higher the box office. So those works that failed at the box office were all defeated by the premiere? 】

[Stop talking to these people, the lottery will start soon, sisters, hurry up and squat!]

[Damn it, I’ve been guarding from yesterday until now, and I haven’t drawn a single number! 】

【I won, I won! Leave Africa and join the European Union!】

At first, passers-by didn't understand what these fans were communicating with each other. After careful investigation, they found out that the producers of "The Devil" had prepared separate gifts on the day of the premiere and gave them to the audience in the form of a lottery.
Chapter completed!