Chapter 658 Gishlin(1/2)
If we consider it in terms of principal alone.
Although this restaurant has been established, it is much better than the original Li Kee Liquor Shop, but it cannot be compared to the same.
However, it was still a bit unsatisfactory to be placed in the Dong'an Market, which was the first of the four major shopping malls in the capital at that time, with a variety of famous stores and numerous large and small restaurants.
The hardware conditions are barely average.
But Li Li is shrewd because the shareholders he selects are carefully considered and he does not just let people invest money casually.
Otherwise, he should go and talk to Kang Shude.
At this time, Kang Shude also had some savings, and he could still save one or two thousand yuan.
But Li Li didn't.
Not only did he not, he was even willing to let these shareholders account for the majority of the profit sharing, while he only held 20% of the shares.
Just to earn pocket money for a few young masters and ladies, and to be a hard-working shopkeeper.
If not for anything else, just because these shareholders who contributed capital are of special use to Li Li.
What he is trying to do is to use the background of these young masters and ladies to enjoy great convenience in business operations.
First of all, Master Sun of the Ma family is not only Li Li's employer, but the Ma family is the richest man in the capital.
The Capital Hotel, the water company, the tram company, and the Kailuan Coal Mine all have shares in the Ma family.
Li Li brought Mr. Sun of the Ma family into the business, which gave him a lot more freedom in terms of time and he was able to concentrate on taking care of the store.
He can also use the Ma family's golden brand to increase his own credibility.
The prices and times for purchasing goods, raw materials and equipment will be significantly relaxed.
Even without cash, you can get large quantities of ready goods from some merchants.
This is equivalent to money.
Secondly, Master Sun of the Ma family fell in love with Yu Yihua, the daughter of the mayor of Peking.
As a driver, Li Li is also familiar with Miss Yu. Who dares not to give some face to him when he uses Miss Yu's name to do things?
Not to mention that the supply of materials will not be interrupted, and the various controls they are subject to will be much less stressful than their peers.
Dong'an Mall even followed Li Li's wishes and forcibly moved out the original merchant and gave him a good location in the middle.
That area has to be passed through whether traveling from south to north, and the location of the business objects is also very favorable.
To the north is not far from the bookstore area of Dong'an Market.
Among them, "Zhongyuan" and "Chunming" bookstores specialize in foreign language books, and their customers are mostly university professors and intellectuals. There is a dance hall, Huixian Billiards Hall, and Tian Wenqing Denture Shop nearby upstairs.
To the south is the South Garden, where entertainment venues such as Shengping Entertainment Club are located.
So, Li Li opened a restaurant here.
Customers of Dong'an Shopping Mall may come to his Quischlin after having entertainment, shopping, or buying books.
Finally, Li Li also took a fancy to the Jiang family's "foreign manufacturing" background as an overseas architect, and the fourth daughter of the Jiang family's habit of serving delicious food, recruiting friends, and holding parties.
Sure enough, the shop decoration was all handled by the person Miss Fourth found.
Not only did it fully meet his requirements, the effect was excellent, it was very fashionable, and the final price was extremely cheap.
After the store opened, the fourth lady often invited friends over for dinner and took care of the business.
Moreover, due to the unusual social relations of these young masters and ladies, on the day of Ji Shilin's opening, General Bao Wenyue of the Northeast Army made a special trip to support him.
This man was once General Zhang Xueliang's right-hand assistant, but later he turned traitor and became the Minister of Military Order of Wang Puppet Government.
During the fall of Peiping, he was still a very energetic military figure who was valued by the Japanese.
Therefore, many people have misunderstood that Bao Wenyue is Ji Shilin's backer and the real boss behind the scenes. (This is true, Li Liwei made it up in the article)
All in all, it is only a minor problem that Kishline's lack of funds is sufficient.
Apart from that, it almost has all the innate advantages.
On the day Kishline opened, it was really packed with customers and it was a good start.
Of course, the key to determining whether a restaurant can continue to be prosperous depends on its management methods and the taste of its dishes.
In these two aspects, Li Li did not miss the mark, he did really well.
For example, this time he learned the lesson from Shilin even better and almost completely adopted the business model from Shilin.
The shop on the first floor is very small. In addition to selling pastries, candies, wine, and cans, it only sells some fast food, sandwiches, and cold drinks.
Upstairs is the serious restaurant, selling a variety of Western dishes.
He even hired several girls from down-and-out Belarusian noble families to serve as waitresses.
Although the upper floor is not wide from north to south, it is very long from east to west.
The tables and chairs in the entire store had to be in the form of "train seats", like a widened train carriage.
Compared with Qishin's round table seats, the level does seem a bit low.
But Li Li still knew how to add artistic atmosphere in other aspects to make up for the shortcomings.
For example, the east end of the restaurant is where the accounting counter and the wine table are. At the west end, he built a semi-circular high platform, about a foot above the ground, forming a very simple small stage.
There is a grand piano on the stage and a record player next to it.
In this way, in addition to making it easier to hire a band to perform for fun, it also adds a lot of fun for the customers in the store to entertain themselves on weekdays.
The piano on the stage is available for customers to play.
When the mood strikes, anyone can get on stage and show off their skills.
The record player is commonly known as "electronic turntable" and has four speeds.
They are 16, 33, 45, and 78 rpm respectively, and you can listen to records at four different speeds.
This service of playing records is also free in Gishlin.
In fact, a lot of people use it to listen to records.
Because Jishilin faces the bookstore area in Dong'an Market to the north, many customers buy records in those bookstores and then sit here.
They just give the record to the waiter to play and forget about it.
Just in time to have a cup of coffee and some pastries and take a break.
Speaking of which, it actually has the same effect as putting an expensive automatic record player in the store, but it is more user-friendly.
In short, piano and record player, two of Gishlin's special services, are definitely quite clever tricks.
Western classical music and Jiangnan silk and bamboo are intertwined here all day long, which not only invisibly raises the level of the restaurant, but also brings many elegant and musical guests to Ji Shilin.
It also left Kishlin with no empty seats forever.
This place is not like other restaurants, it only gets full near meal time.
Even if you don't have a meal, you can still get 70% to 80% of seats.
It's good to have one or two snacks, a cup of coffee, listen to music, meet friends, or just rest here after shopping.
Therefore, many celebrities from the cultural, artistic and industrial and commercial circles of the capital are frequent visitors here.
Gishlin's status in the hearts of young men and women in the capital also increased day by day, and later it became synonymous with a tasteful and fashionable place.
Naturally, several investors and Li Li made a lot of money.
As for the taste of the food, especially Western food.
But I have to admit that this was the biggest shortcoming of Kishline when it first opened.
After all, Li Li lacked catering experience and didn't know enough about Western food.
The foreign chef he hired for 80 yuan a month was actually a guy who could do nothing but work hard.
That guy's food was very mediocre, and to say it had no special features might be considered an exaggeration.
So despite the fact that Kishline is just like Kishline, it sells British, French, German and Russian dishes, and has everything on the menu.
But in fact, not to mention the neighboring Guoqiang Restaurant, the Heping Restaurant in the south is much worse.
Even compared to the newly opened Hua Palace in Donghuamen, it is not that good.
After almost a month, Li Li finally discovered that the foreign cook was a liar and had no real ability.
When the guests ate his dishes, they received very little reaction, and even some bad comments.
This thing is similar to a chef who is cooking home-cooked food in a small restaurant and goes to a big Cantonese restaurant to get confused.
For this reason, he was quite anxious and had to take remedial measures immediately.
The first is to find ways to poach people and quickly find skilled chefs.
Second, he also asked several young masters and ladies for help, hoping that several shareholders could help find a way to save his urgent situation.
At this time, the talents of the two ladies were shown.
Since the mayor of Peiping himself likes Western food, his family also hired a Western chef.
To be continued...