Song Huagui really saw the sales of the discount store on the first day of its opening in the afternoon of the second day.

This is because the next day is a working day, and the number of people visiting the mall is destined to be greatly reduced, so the accounting staff have the spare capacity to calculate in time.

Otherwise, there is no point in rushing.

And even though Song Huagui was already prepared, he knew that the discount store was extremely popular and had already become an instant hit.

But the final sales and gross profit figures were far beyond her expectations.

What a surprise.

On the first day the discount store opened, it actually generated more than 120,000 yuan in turnover and a gross profit of 80,000 yuan!

Both sales volume and gross profit exceeded that of Pierre Cardon's best-performing Great Wall Hotel franchise store, and it was three times its same-day turnover!

It can almost be said that one meal is enough to last half a month.

The key point is that such data was actually obtained when the clothing was sold at a 20-30% discount.

In other words, it is equivalent to pilcardon's discount store selling a hundred times the amount of goods as the authentic specialty store.

And to be honest, since discount stores not only sell clothing, but half of the turnover comes from countless small OEM products, the actual situation is even worse.

For example, ballpoint pens and mechanical pencils together sold more than 4,600 pieces, which is 10,000 yuan.

More than 3,000 keychains and 200 pencil cases were sold that day, adding up to another 11,000.

More than 300 wallets of various styles were sold, totaling 20,000 yuan.

Lighters, watches, and Western glass wine sets from Huashi Street Factory are even more unexpectedly popular among customers.

Two hundred lighters were sold, watches were sold for more than 50 yuan, and more than 100 sets of Western glass wine sets were sold, totaling more than 50,000 yuan.

The remaining part is Pierre Cardon's main business-clothing sales.

It can be seen from this that people in the capital are flocking to the brand "Picardon". This is the power of the brand!

You know, although the unit price of these OEM products cannot be compared with Pierre Cardin ethical clothing, they seem to be very cheap, but in fact they are not.

Because these OEM products are high-end products commissioned by pilkarton's overseas agents in order to covet the low domestic manufacturing costs.

The quality and functionality are not much better than similar domestic products, and there is nothing advanced at all.

Looking at things alone, the only bright spot is the novelty of the product styling.

However, the brand named "Picardon" can successfully ignite consumer enthusiasm and sell at prices several times higher than similar domestic products.

Its selling price is not much lower than after exporting to Europe, Japan and Singapore.

Considering the high logistics costs these days, if this is not a huge profit, then there is no huge profit!

Of course Song Huagui was excited. There was only one thing she felt uneasy about right now.

I'm just worried that this is a temporary excitement. Customers who buy these things should not regret it later and return it later.

Fortunately, more than ten days have passed, and after the second Sunday in May, everyone at Pierre Cardin Company has clearly seen the discount store through the sales data that are still very hot during this period.

Potential, there is nothing to worry about anymore.

Yes, discount stores have the largest sales volume on the first day they open.

That's right, sales began to drop sharply from the next day, falling by more than 70%.

And this is true as long as it is a working day.

But to be honest, most people never get back what they bought.

At most, the clothes I bought were for someone else, and I wanted them returned because they really didn’t fit.

Especially when everyone has to go to work, the discount store can still maintain a daily turnover of 40,000 yuan, which is unique in Beijing.

The key is that as soon as Sunday comes, the sales volume of discount stores goes up again.

Even if it can't compare to the first day of opening, it's not far behind, with sales reaching 80,000 to 90,000 yuan.

This is still a surprising and unbelievable number.

If you compare it more carefully, you will find that the sales on the second Sunday are higher than the first Sunday, which further illustrates a good trend.

Obviously, with the fermentation of word-of-mouth, consumers in Beijing are becoming more and more enthusiastic about this discount brand store.

This yearning and pursuit of the brand is not a one-time event, and will most likely continue like this for a long time.

Originally, Song Huagui thought that Ning Weimin's purchase of 300,000 yuan worth of OEM goods from franchisees seemed a bit too much.

If it can be sold within a year, it will be considered good.

Looking back now, I'm afraid I won't be able to hold on to it for two months, and I'll have to restock it soon.

Even her son told her that Pierre Cardin ballpoint pens were popping up in their school.

In many classes, people showed off their skills, making the whole class envious.

He also asked Song Huagui if he could give him two pens because he also wanted to be fashionable.

For this reason, Song Huagui, who never encouraged comparisons among his children, for the first time agreed to satisfy his son's vanity and actually got a pen for his son.

It is also worth mentioning that it is not only the Pierre Cardin Discount Maintenance Store that stands out, but the sales of Easy Lad and Goldlion are also very optimistic.

Even though it is just a tie, the average daily sales volume of each brand can be maintained at around four to five thousand yuan per day from the beginning, and then gradually rises.

Especially for Easy Lad, although it is a new brand, it does not have any advertising.

But because of its functional advantages and the attribute of self-propagation, the trend of repeat customers is particularly obvious.

People often buy one and then buy it again a few days later.

And there are many cases where they bring friends with them, or even buy things for others.

In fact, by the second Sunday, there was a clear trend that the sales volume of Yi La De had doubled that of Jinli Lai. It was a real hit.

Worried about insufficient inventory, some of the low-end goods destined for Shanghai were held back by the capital.

Then add more orders to urge the factory to work overtime for production.

The situation in Huacheng is similar to that in Beijing.

You know, the south is more open and more people wear suits, so the sales of easy-to-tie ties are more popular than in the capital.

The high-end goods that Goldlion was responsible for producing in Huacheng were also not enough to sell, so Zeng Xianzi had to choose to sacrifice part of the Shanghai and Shanghai markets to first protect the supply in the capital.

To put it bluntly, Zou Guodong, who is in Shanghai, is a soft-spoken person who has nothing to do with shop gossip and product manufacturing.

He is simply a master whom his uncle doesn't care for and his grandma doesn't love, so he can only suffer from it.

Not to mention this, Zeng Xianzi saw the positive feedback from the market and became more and more aware of the importance of Yilaide's patent. He was glad that he did not refuse cooperation in the first place.

So in order to consolidate the alliance, he later flew to the capital to visit Mr. Picardon.

And he made a special trip to bring a valuable gift - an 18K gold lighter.

One gift to each of the three company shareholders: Pierre Cardon, Song Huagui, and Ning Weimin.

If Zou Guodong learns about this, he will probably become even more jealous because of the widening gap between himself and Ning Weimin.

But having said that, Ning Weimin did not accept the gift in vain. Even Zeng Xianzi had to admit that this gold lighter was worth the gift.

what's up?

When Ganqing received the lighter, Ning Weimin's eyes lit up and he expressed his gratitude to Zeng Xianzi on the spot.

"Mr. Zeng, this lighter looks so beautiful and has exquisite workmanship. I like it very much. But I am also a little curious. Is this an OEM product that Jinli has found from others, or is it made by your own factory? Is it capable of production?

"

Zeng Xianzi gave a very honest answer.

"The movement and gold casing are made in my own factory by outside craftsmen and are purely handmade. Mass production is impossible, mainly because the casing pattern is difficult to make and requires extremely high skills. Therefore, I only have this batch of lighters.

Sixty of them were made, forty were sold in the Hong Kong City market, and twenty were kept specifically as gifts for distinguished guests."

After hearing this, Ning Weimin naturally thanked him again, and then continued to ask questions.

"I would like to ask, how much does this lighter cost? How much are the raw materials and labor costs? How much does it sell for in Hong Kong City?"

"The cost is probably close to 15,000 Hong Kong dollars. The raw materials cost about 138 grams of gold, which is nearly 11,000 Hong Kong dollars. Most of the rest is labor costs. As for the selling price, let's take a hard figure.

, Hong Kong dollars 28,880..."

Then Ning Weimin's eyes brightened even more, "Mr. Zeng, you seem to be making a bit of a loss on this transaction. The price seems to be a bit low, less than 4,000 US dollars, and the profit margin is less than 50%."

Zeng Xianzi could only sigh, "When I made this lighter, I was coveting the plummeting international gold price. I thought it was a good opportunity to launch high-end products and establish a product image. I didn't expect that the labor cost would be so high, and I didn't know until it was launched. Such a high-end luxury product

It’s not that easy to make. Unlike a tie, it can’t be sold just because of its good quality, fine workmanship, and beautiful style. A really rich person would rather spend 13,000 US dollars on a gold Dunhill lighter.

I have thousands of dollars worth of cheap and high-quality things. The middle class who have a little bit of money and are too shrewd in calculations usually have to estimate the price of gold. They are afraid that the price of gold will continue to fall, but they are reluctant to pay more for processing fees. To tell you the truth, those in Hong Kong City

Bian, I have been selling it for more than a year and have only sold nine. I regret it now. This gold lighter does not help Goldlion's reputation, and it has to bear the additional risk of gold price. One million Hong Kong dollars.

I'm afraid it will take several years to recoup the investment. Fortunately, the output is not too large..."

Ning Weimin was completely happy.

"Mr. Zeng, don't say that. Seriously, I agree with your idea and would like to cooperate with you on this matter. How about we continue to develop gold lighters in the mainland together? From now on, Goldlion will be responsible for providing production raw materials and styles.
To be continued...