Chapter 10 The Final Preparation

Author: Xing···Chen

Chapter 10 The Final Preparation

"It's not like that..."

Don’t Chen Zifan want to take a look at it and look great and high-end brand promotional videos? It’s not that the cost is limited, and it’s enough to make some achievements in online promotion now.

According to his expectations, some mobile phone manufacturers should have some reactions after seeing the promotion of Stardust Technology, but in fact, there is not. Not only international brands, but also domestic brands.

Even Gionee, Coolpad, and Tianyu, who have achieved long-term cooperation with Stardust Technology, did not say anything. Perhaps in their opinion, even Stardust Technology enters the mobile phone market, it is no big deal.

New phones from all over the country appear almost every week. They don’t pay attention to each one, let alone international brands. China is just one of the markets.

Moreover, Nokia and Motorola are self-deprecating, and currently have self-conceited capital. Sony and Samsung have a wide range of business, so naturally they won’t pay attention to a Haicheng brand.

This is a very good situation for Stardust Technology. You only need to conduct marketing and publicity around the "sea" step by step. However, online is not enough, offline advertising is equally important.

The location of Stardust Direct Store is only 4.2 kilometers away from Stardust Technology Headquarters. On a secondary commercial square, opposite is Haicheng Wetland Park. The flow of people on holidays is very high.

Originally, this place was a furniture city of considerable area, but due to poor management, it closed down. So it was taken down by Xingchen Technology and began to re-construct and renovate according to the drawings.

At first, Chen Zifan even wanted to build a large Stardust direct store directly at the entrance of Stardust Technology, and then build a Stardust Square that can accommodate thousands of people, laying the foundation for subsequent product releases...

In the end, I lost due to insufficient funds, so I had to settle for the second best choice. I chose a location within the budget. The construction will start in August, and the overall progress is OK.

It will be completed at the end of September and will be officially put into use in October. As for the Stardust after-sales center, it will be separated from the Stardust direct store to deal with after-sales issues.

When the Stardust Direct Store started construction, many people around had noticed their completely different decoration styles, and many residents around speculated that a large Western restaurant and fast food restaurant would be opened here.

If Chen Zifan heard it, he had to reply: "What is this? In your impression, will it be better to decorate foreign things like Western restaurants, cafes, and fast food restaurants?"

Moreover, Stardust Technology's decoration style does not have any Western elements, it only has a simple but not exquisite storefront, and a sense of technology that lingers through various electronic devices.

While the construction of the Stardust Direct Store continued, Wang Jinli and his small team had three contacts with Li Qiufeng of Huaya Building, and then determined the cooperation content and finalized the specific cooperation plan.

LED LCD screens are on the one hand, Stardust Technology only needs to be responsible for the production, installation and sales, while Huaya is fully responsible for the channel sales and advertising issues of "Sea".

Li Qiufeng gave very generous conditions. Not only did he have to advertise Stardust Technology on Huaya Building, but he also wanted to open Stardust direct store in Huaya Building. However, Stardust Technology cannot give in this regard.

Wang Jinli explained that Stardust Direct Store is their brand image store, mainly based on experience marketing and controlled by the head office. If you really want to cooperate, you can try the authorized store method.

Li Qiufeng didn't force it. Direct stores and authorized stores are not important. The most important thing is to create benefits. The most important thing is that some people above want to support Stardust Technology to create some other brands.

Even Li Qiufeng was not sure who it was. He was a little confused when he first received the news. He sent someone to check the relevant information of Stardust Technology, but he could not see the potential of Stardust Technology.

Isn't this an ordinary supplier?

It was not until some time ago that Stardust Technology released a promotional video of "Sea" and applied for more than 100 patents in one go, and continued to purchase electronic waste that he realized that Stardust Technology had some information.

Huaya Building also gave Stardust Technology a lot of sweetness in the cooperation plan. Wang Jinli wanted to make some comments, but unfortunately Li Qiufeng finally grinned his teeth and smiled, and gave up when he saw that he couldn't find anything.

After returning to Stardust Technology, Wang Jinli immediately found Chen Zifan and said, "Dr. Chen, our cooperation with Huaya is very smooth. Huaya offers very fair conditions. I didn't find anything else..."

"Okay, don't worry about this beforehand. Let me show you the contract. I'll arrange the factory to prepare..." Chen Zifan didn't worry about anything anymore. Since the contract is fine, why don't you make this money?

It just so happened that Stardust Technology's enrollment expansion mission was completed. Among the 500 employees, 400 were in Stardust Factory, accounting for 80% of the total. Chen Zifan also opened his consciousness [Stardust Technology] and looked at it:

【Securities: 500 people】

(50 temporary employees, 300 formal employees, 150 senior employees, the list is as follows…)

【Patent technology: 257】

(…)

Under current conditions, it is not difficult to open a large LED LCD screen alone. It can start production within half a month. Together with the original OEM mobile phone screen and lithium batteries, it has become the profit point of Stardust Technology.

Next, you only need to wait for the first batch of LED LCD screens to complete the delivery and advertise on the large screen. On the other hand, Wang Jinli, who returned to Stardust Technology, led the marketing department again to make the final preparations.

In the Haicheng Forum, the number of people following the Stardust and Sea columns is also increasing, soaring from 100,000 in the previous few days to nearly 300,000. Taking this opportunity, the marketing department released a new promotional video.

It was Chen Zifan's "Immersive Unboxing". In this way, the column that had already become calm once again showed hot discussion. The unboxing video is much more realistic than the previous "parameters".

Driven by the marketing department’s naval army, the video of “immersive unboxing” soon spread to every corner of the Haicheng Forum. Without even the navigator’s push, netizens have already passed the video to the QQ group.

"Brothers, come out quickly! Someone has bought the 'Sea'! He also took an unboxing video!"

"Unboxing video? What is this? Why do you have to shoot videos when you buy a mobile phone and unpack it?"

"Damn it! It's true! It's not that it was released on October 31, why did anyone get it in advance!"

"Normal! There must be a supplier who has received the goods in advance! Damn, this phone looks good!"

"It is recommended to turn the sound louder, and the packaging box is really exquisite and the mobile phone is also exquisite. Damn, what should I do if I look at it?"

"Then think about it slowly!"

“???”

"I still want to see it after reading it. I'm a little bit awesome. The more I look at it, the more I feel excited. These Bluetooth headphones are so small! It's equivalent to buying Bluetooth headphones to get a phone for free!"

"Yes, the product of this phone is also very good. I'll ask if anyone has bought it? How does it feel when using it? What's the price?"

"Don't ask, it will be released next month. Haicheng only has one direct store, opposite the Wetland Park."

"???My home is right there! Why haven't I seen it before? Where did you hear this news?"

"I heard from others..."

“…”

Various news is flying all over the Internet. Except for the unboxing video of "Sea" that is true, other news are different, and it is difficult to distinguish between true and false, but this does not prevent the unboxing video of "Sea" from becoming popular on the Internet.

The content of the video is very simple and the time is short, but it gives people a sense of immersion, which makes people unable to help but get over it. The most important thing is that the phone in the video is really exquisite, and it is difficult not to be moved!

"I would have one too..."

Chen Zifan wanted to create this kind of psychology for consumers. Facts proved that he also succeeded, and achieved the greatest publicity effect with the minimum cost, which also triggered many netizens to follow the trend and shoot.

At the beginning, various mobile phones were unboxing, but later, there were even immersive ways to open grapefruit and durian, which was all fun. I won’t mention other products for now. At least the “sea” in unboxing of mobile phones was successful.

A netizen named "I'm a Lion" also specially downloaded various unboxing videos of mobile phones for comparison. Some big-name mobile phones are also very good, but they just lack a feeling.

"What's missing?"

He scratched his head, puzzled. New phones like Nokia and Motorola, such as big brands, obviously look good, but why do he always feel that something is missing? And there is no urge to buy it?

"Is it because the 'Sea' impressed me too deeply that made me a little preconceived, it must be like this..."

This feeling is indeed indescribable. It is like a mobile phone that looks beautiful from the front, back, and side, but when it is turned on, it is a large fruit-grained screen, which makes people feel less favorable.

The system of "Sea" CPU may not be as good as Saipan, but Chen Zifan has achieved all the hardware that can be seen and cannot be seen to the extreme of Stardust Technology, which gives people a natural feeling.

At the same time, "Sea" has finally passed the review and certification of the Ministry of Industry and Information Technology and has been labeled, and can enter the mass production stage. According to the current production capacity, there will be about 30,000 units of the first batch of "Sea".

1 Stardust direct store + 1 Stardust authorized store, and the shipment capacity is really limited, so Chen Zifan is committed to building the Stardust Technology official website. After the construction is completed, it can open up Haicheng's online shopping channels.

For Stardust Technology, everything is ready now, and it is only a matter of the east wind. You only need to wait for the first batch of LED LCD screens to be sent out, the advertisements are released, and the Stardust direct store is completed.

Chen Zifan didn't need to worry about the affairs of "Sea" for the time being, so he came to the core area of ​​Stardust Factory again. After opening [Stardust Technology], he began to conduct new experiments on some products.

Thank you for your really naive monthly ticket! Thank you for your support!

(End of this chapter)
Chapter completed!