Chapter 7 Advertisement without lines

Author: Xing···Chen

Chapter 7 Advertisement without lines

“So exquisite!”

"To be honest, if I were a consumer and bought a product with this kind of packaging box, I would probably keep the box as a souvenir."

"Yes, we can also label it a 'gift' when marketing and promoting it. It is also a good choice to give it to others!"

"Minister Wang is indeed a marketing genius. He can come up with new marketing plans at a glance!"

"Haha, Minister Li is too polite..."

Chen Zifan interrupted these people's mutual boasting: "Okay, okay, the next marketing and publicity work will be harder. In the initial stage, our products will only be promoted and sold in Haicheng!"

"Understood~"

Rather than being too ambitious, it is better to focus only on Haicheng with limited energy at the beginning. As a quasi-first-tier city, Haicheng has a population of more than 8 million, rapid economic development, and huge market potential.

The mobile phone market in Haicheng is a mixed bag. Since it is a coastal city, there are not only international brands that have invested and set up factories in China, but also local domestic brands, copycat phones, and some imported products.

However, because these imported products are not localized, their market share is not high. The most competitive ones are still Nokia, Motorola, Ericsson... followed by domestic brands such as Lenovo.

Stardust Technology wants to gain a foothold in the Haicheng mobile phone market. It is difficult to say that it is surrounded by major mobile phone brands. It is easy to say that Chen Zifan will not focus on his competitors.

The Haicheng market is large enough, the economic development level is relatively good, and the consumption power is strong enough. Stardust Technology does not need to rush to compete with any big brands, nor does it need to rush to achieve any results.

Chen Zifan also emphasized this point repeatedly when communicating with employees about work, in order to reduce their impetuousness and do a good job in a down-to-earth manner.

Regarding the publicity of "Sea", online preparations start from the Internet and TV stations, with the Internet as the mainstay and TV stations as the supplement. In 2005, the advertising effect of TV advertising was definitely greater than that of the Internet.

But Stardust Technology is preparing to do the opposite. On the one hand, Chen Zifan has experienced the future era of Internet information explosion, and on the other hand, the cost of Internet marketing is much lower.

Let’s not mention the official TV stations for now, let’s just talk about the local TV stations in Haicheng: Haicheng Channel, Haicheng News, Haicheng Children, and Haicheng Sports. Among the four, only Haicheng Children is within their budget.

Moreover, the advertising schedule I got was still between 4 and 6 in the morning, which is really deceiving. How many people would open a local channel at 4 in the morning and watch a children's animation program?

After making it clear that the business was losing money, Chen Zifan gave up without even thinking about it, so TV advertising became a record. The operability and diversity of Internet advertising far exceeded that of TV advertising.

Among them, the Haicheng Forum is the largest publicity platform. Chen Zifan only needs to support some gunmen to rise to the top, and then hire some navy accounts to clean up the manuscripts, and the publicity effect will soon be apparent.

The vast majority of people who follow this kind of local forum are Haicheng locals. Stardust Technology's main position in the early stage happened to be Haicheng. The two are a perfect match.

As for the offline publicity method... Chen Zifan has a good idea. The only negotiator at Stardust Technology is Wang Jinli, and he can't get away now and has to wait a little longer.

Chen Zifan's negotiation skills are actually not bad. It's not that he doesn't want to go, but the start of the semester at Haicheng University is coming soon. It's been ten days since the notice arrived, but he hasn't opened it yet.

After studying for so many years, he has long been indifferent to the matter of going to college. At the same time, he also understands that academic qualifications are useful, but academic qualifications are not everything, so he does not have much yearning for university.

But if he could get a bachelor's degree for nothing, he still had to go and report on it. He would not participate in the military training for the next month and couldn't care less about it. Moreover, he was not interested in military training life.

Military training emphasizes the "whole", but he is used to being a loner and doesn't like the "sitting together" system where one person makes a mistake and everyone is punished during military training, not to mention he has a company to take care of.

Of course, for young people who have just entered college, military training may be of some significance? Some people may not like it, but good and bad are all experiences.

If Wang Jinli is still unable to get away after he reports, he will have to take action personally, and his publicity plan is also very straightforward:

Using Stardust Technology's copycat screen lv.5 to produce a giant LED screen, and then taking advantage of the low cost of the Stardust factory to promote their giant LED screen to large venues in Haicheng.

For example, supermarkets, clothing cities, trade buildings, large shopping malls, and some office buildings and companies that need advertising signs can become a new profit point if things go well.

At that time, Chen Zifan will add one item to the specific cooperation projects, that is, Stardust Technology advertisements must be played every once in a while.

At the same time, Stardust Technology's employee expansion is imminent. As the Stardust factory's production capacity increases and projects increase, the original 173 employees are not enough, so he plans to expand the number to 500.

Chen Zifan opened [Stardust Technology] in his consciousness and found the [Employees] column. The following introduction has become:

(0 temporary employees, 90 regular employees, 83 senior employees, the list is as follows...)

The number of temporary employees has been reduced to 0, none of them have left, and all have been made full-time, while some of the regular employees have been upgraded to senior employees. The highest-ranking senior employees are the top executives of Stardust.

Stardust CEO Zhao Wushang lv.15, Stardust CMO (Marketing) Wang Jinli lv.9, Stardust (Finance) CFO Li Yuan lv.9... These are all high-level employees. The senior employees of Stardust Factory will be upgraded more slowly.

Chen Zifan had a vague hunch that there might be a big improvement in the next level of senior employees, but judging from the current progress, it might still take a lot of time, so there is no rush for the upgrade yet.

Let’s expand recruitment first. What if we can recruit two master negotiators? Of course, the probability of this happening is very low. Those who are capable are usually well-known and have their clients. If you really want to recruit masters, you may have to poach...

After notifying the personnel department of the work content and specific requirements for the expanded employees, Chen Zifan came to the Stardust Factory again. This time he came to solve a problem that was on the minds of the employees:

"I would like to inform you that the staff canteen of Stardust Technology will be officially opened on September 3rd. The opening hours are from 6 am to 10 pm. The construction of the new employee dormitory will start on September 10th..."

Before he finished speaking, cheers rang out. For the employees in these production areas, besides paying wages, this is the happiest thing. Who can be unhappy if they eat well?

In addition, Stardust Technology will provide regular employees with a monthly meal subsidy of 300 yuan. If you save a little, you can eat for half a month. It can be said to be very friendly to many migrant workers who are not local to Haicheng.

With the help of Stardust Canteen, the recruitment expansion work in the Human Resources Department will be much easier. When Chen Zifan passed by the Human Resources Department, he even made a sign of "five" so that they could understand his meaning.

Their relatives and friends can be brought in, but it cannot exceed 50% of the number of recruits, and they will be responsible for any problems. After all, China is a human society and needs to be given some privileges.

In short, there is no harm to Stardust Technology ~ 500 employees are both pressure and motivation for Chen Zifan, so the subsequent publicity work must not be compromised and must be perfect.

What he didn't expect was that Wang Jinli would call him and ask him: "Dr. Chen, 'Hai' needs a commercial. Should we invite a celebrity to come? Some celebrities' endorsement fees are not high..."

When he heard this, he immediately shook his head and refused: "Celebrity? Why do you need a celebrity? You don't have to waste money, I will be responsible for making the commercial for 'Hai'!"

"Okay! Just wait for this sentence!"

"..."

Chen Zifan was a little helpless and was tricked by Wang Jinli. He was indeed a veteran, but even if Wang Jinli didn't mention this, he would have led others to complete the shooting and editing of the commercial.

In his plan, there are two commercials for "Hai", one is "product introduction" and the other is "practical scenes". Selling mobile phones is just selling mobile phones, without any bells and whistles.

"Product introduction" refers to using concise and smooth video content to introduce the appearance (360-degree appearance), configuration (screen parameters, battery capacity, battery life, etc.), and functional features (waterproof, Bluetooth headsets, etc.) of "Hai".

The entire commercial does not require people to appear, not even sounds, only background music and text introductions at key nodes.

The "Practical Scenario" is easier to understand. It shows the main selling point of "Hai" through some scene descriptions. It is an upgraded version of the "Product Introduction" and does not cost anything.

It only requires two male and female models with good looks and good figures to shoot some specific scenes in specific scenes. There is also no need for lines. This is much more affordable than paying for celebrities.

Chen Zifan worked overtime and finished the "product introduction" commercial before going to Haicheng University to report on September 10. The material for "practical scenes" was also filmed, leaving only post-production work.

Wang Jinli was immediately overjoyed after receiving the commercial. He only needed the first commercial. The second one was more suitable for the offline marketing method mentioned by Chen Zifan and would have a stronger impact on people.

In the Haicheng Forum, he has bought more than a dozen professional shooter accounts, and he also led the brothers in the marketing department to create a batch of navy accounts, and then cooperated with the commercials to directly start copywriting...

On the night of September 9th, the official account of Stardust Technology released an advertising video for "Hai" on Haicheng Forum and KouKou Group. Not many people watched it. It was normal and they went directly to technology and hard work!

In the past, a well-known gunman account retweeted it, and then a large number of troll copywriters washed it away. Almost overnight, the promotional video of "Hai" and its copywriting directly hit a third of the Haicheng Forum, and retweeted thousands of group members.

KouKou group with more than 500 people.

The Haicheng Forum, which has not seen a storm for a long time, all the major KouKou groups have gone crazy. Gunmen and trolls are just propaganda tools. The product "Hai" is the real focus of public opinion that has caused a craze!

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Chapter completed!