Chapter 886: Public Opinion (Part 2)
"Mr. Ye Zhiqiu, is the situation on the hot search true!?"
"Mr. Ye, have you donated 30 million yuan in the United States?"
"Can you please answer this?"
At the Huahai International Airport, Ye Zhiqiu, Yu Caiwei and others were surrounded by reporters. It was just a little different from usual. Today's reporters were particularly excited and ignored Yu Caiwei beside them. They desperately thrust their mobile phones and recording pens in front of Ye Zhiqiu.
The group's way was blocked. Seeing the reporters "will not give up until they reach their goal", Ye Zhiqiu frowned slightly and asked: "What 30 million?" ωωw..net
As soon as Ye Zhiqiu opened his mouth, everyone's eyes lit up, and one person immediately added: "When you were in the United States, you donated 30 million yuan to Miles, a little boy suffering from leukemia, and wrote a song "Something Just Like This" for him."
"This incident was aired in the documentary "Journey" that was aired not long ago. Is it true?!"
After saying this, all the reporters stared at Ye Zhiqiu, as if waiting for something.
Although he was a little confused, Ye Zhiqiu still answered as he walked: "Not completely right."
"The original intention of creating the song "Something Just Like This" was to bring strength and hope to groups at a low point in life. It was not written for a specific person. The reason why it debuted on the TV show "Batman Miles Jr."
The main reason for singing is that the opportunity is more suitable."
"As for the donation, it does happen, but it is handled by my contract company, Universal Music. I don't know the specific amount..."
At the beginning, the program "Batman Miles Jr." touched many people and caused a huge response on the Internet. Major media rushed to report it and received praise. The song "Something Just Like This" sung by Ye Zhiqiu at the end of the program spread throughout the United States.
In the eyes of netizens, this is a program initiated by the Internet and full of love and warmth, but the operation behind it is far from being as simple as it appears.
The reason why the program has such a great influence is inseparable from its nature of being "live across the United States". The smooth organization and operation of a large-scale event with a total of more than 100,000 people mobilized requires a lot of costs.
The additional police force deployed to maintain order, emergency renovation of various event venues, etc. all require money, and a large part of these funds are provided by the sponsors behind it.
And "Universal Music" is one of the largest sponsors, otherwise Ye Zhiqiu would not have the opportunity to sing in front of San Francisco City Hall.
Of course, in addition to sponsoring events, there are also charitable donations to Little Miles himself.
Some people may think that using the little boy's illness to promote marketing is too cold-blooded.
But throughout the incident, patients received donations and received better treatment, participating people met their emotional needs, the government promoted good values, and the sponsors also achieved the desired publicity effect... Yes
It is said that it accomplishes multiple things with one stone.
Although very realistic, this is the operating law of capital society.
"Universal Music", as a powerful company in the United States, cleverly used this rule to successfully promote Ye Zhiqiu's new album.
However, to everyone's surprise, after Ye Zhiqiu confirmed that the "donation was authentic", all the reporters suddenly became excited, ignoring what he said next, and immediately asked questions one after another.
"Mr. Ye, the charity amount of 30 million is also a huge amount in China. Is it too generous?"
"Mr. Ye Zhiqiu, some netizens questioned that as a Chinese singer, you did not do charity in China, but instead donated a large amount of money abroad. This is very inappropriate. What is your response to this?!"
Chapter completed!