Chapter 888 The crisis of "Big Fish and Begonia"
After the joint announcement between Huahai Entertainment and Universal Music Group, although there are still some voices of criticism and doubt on the Internet, the "donation incident" seems to have passed.
However, a video soon surfaced again on the Internet, like pouring a handful of hot oil into boiling water, which completely heated up the matter.
In the video, it is in front of the Huahai Entertainment Building. It seems that a mother with a weathered face and shabby clothes is holding her young daughter, kneeling down in front of the Huahai Entertainment Building and begging for something.
In sharp contrast, the mother and daughter were surrounded by a group of building security guards dressed in black, which formed a sharp contrast.
Then the video screen switched, and it seemed to be a scene of the mother making a tearful complaint. The situation was probably that her daughter was a fan of Ye Zhiqiu, but unfortunately she suffered from a terminal illness, and the already poor family was really unable to treat it.
Not long ago, she saw the news on the Internet that Ye Zhiqiu donated 30 million yuan in the United States. She was really desperate and came to Huahai Entertainment to seek help with a glimmer of hope. Unexpectedly, not only could she not meet Ye Zhiqiu in person, but she was also insulted and rude by the security guard.
drive away...
In the video, the mother looks haggard, crying, and the little girl is pale and lying on the hospital bed, which makes people feel unbearable.
As soon as this video was released, as if it had been agreed in advance, many well-known media immediately reported it, and the well-known commentator Zhai Bo once again criticized it with ""It's okay not to love, but please don't hurt, and don't chill people's hearts""
The long article completely pushed the person involved, Ye Zhiqiu, to the forefront of the storm.
Unlike last time, the scene of a vulnerable mother and daughter being evicted seemed to have completely aroused "public outrage." After the incident became a hot topic, rational voices also disappeared or were drowned out.
The sudden rhythm also caught Huahai Entertainment by surprise.
In the conference room, Li Wenrui, Song Mei and a group of executives who had been summoned urgently were all present.
"...This is what happened at that time." The person in charge of the security department looked bitter and said angrily: "The mother and daughter said they wanted to see Ye Zhiqiu as soon as they came up, but the security guards did not listen to the advice and just stayed there and refused to leave."
"Our people never touched her during the whole process, let alone drove her away violently. In the end, the police came and asked her to leave. The truth is not what is reported on the Internet at all, it is completely a rumor distorted by the media!"
Everyone in the room looked solemn.
After the video was exposed, the company immediately conducted an internal investigation and found that this happened nearly a week ago, but they didn't know why the video was exposed now.
To be honest, the building security was handled in a very restrained and standardized manner during the entire process, and there was no problem. As a public figure, especially a top figure like Ye Zhiqiu, there are many cases where fans come to the door of the building to try their luck and hope to meet by chance.
The first responsibility of the Security Department is to ensure safety. Not to mention that Ye Zhiqiu was not in the company at the time. Even with the mother's mental state at the time, she did not dare to agree to her request.
Although the other party's situation seems very pitiful, a company has rules and regulations, and it is impossible to just subsidize a seriously ill passerby. Then it is not opening a company, but opening a charity.
After the ins and outs of the incident were figured out, everyone's hearts sank to the bottom.
General Manager Li Wenrui said in a deep voice: "What about the mother and daughter? Do you understand the situation?"
Another executive said: "I've learned about it. I can't tell if it's just a fan. It's true that the little girl is seriously ill."
"But when we sent someone to communicate, the other party strongly refused to meet and transferred her to another hospital the next day."
There was silence in the room, and the executive continued: "The clarification announcement has been issued as soon as possible, but now the impact of this incident has extended to become a hot social issue in terms of artists' artistic ethics and help for disadvantaged groups. It is estimated that it will last for a while and a half."
The heat will not come down."
Hearing this, everyone felt extremely troubled. Li Wenrui continued to ask in a deep voice: "Where is the person behind it?"
The executive said quickly: "We haven't found anything yet, but we have some clues."
"There is a high probability that they are competitors of the company. It is estimated that in addition to the mother and daughter, the current affairs commentator Zhai Bo was also found by them, as well as the trolls on the Internet who are promoting the popularity of this matter."
"We speculate that the other party's attack at this time may be targeting the New Year's Day movie."
""Big Fish and Begonia" has just been finalized and was about to start publicity. Something happened to the core character Zhiqiu. The publicity effect will definitely be greatly reduced. It is estimated that based on the current online response, some theaters will be cautious in scheduling films.
..”
On the side, Lu Ping, the head of the film and television department, added: "In addition to "Big Fish and Begonia", there are 5 movies on New Year's Day. There is an animation movie of the same type called "The Adventures of Magical Elves", but it is a small company.
The odds are against them."
"The investors in the remaining films are most suspected of being Huanyu Media and Perfect Pictures. They have had issues with us before..."
At this point, Lu Ping couldn't help but get angry and said fiercely: "Madeh! These grandsons are not good at making movies, so they will make money, and they do these disgusting tricks every day!"
This sentence ignited the emotions of everyone in the conference room, and many people started shouting curses.
Movies, especially blockbusters, are huge productions that often cost hundreds of millions of dollars in investment. The competition at the box office is fierce. Sometimes, in order to compete for the box office, they slander and smear each other, and even use off-market tricks such as "stealing the box office" is nothing new.
thing.
Although the opponent's tactics against "Big Fish and Begonia" this time are low-level, they are likely to have extremely bad effects.
Everyone knows that although "Big Fish and Begonia" is an animated film, the soul of this film is Ye Zhiqiu, who arranged the script and theme music. When the crew promotes it, they will inevitably use Ye Zhiqiu's reputation.
Now affected by public opinion, the publicity effect will definitely be greatly reduced. Even if the matter is finally solved later, the good opportunity for publicity has passed.
Chapter completed!