Chapter 340 Have You Read Online Novels?
Whenever this time.
Lin Ming would always ask himself, how virtuous and capable he is to marry such a wife who has an outstanding appearance and a kind and virtuous heart.
Regarding these matters in business, Chen Jia has always maintained an attitude based on Lin Ming.
If Lin Ming didn't take the initiative to mention it, Chen Jia would never ask.
Whenever Lin Ming was hesitant, Chen Jia would always help Lin Ming analyze and consider things from a perspective that directly touched the depths of his heart.
Even give answers.
Such as right now.
"Making money and doing good deeds are not in conflict."
Chen Jia said softly: "We don't need to think too much about the pricing issue for the time being, but we can help ordinary families in other ways, such as... gifts!"
Lin Ming's eyes lit up: "Continue."
"Han Changyu has told me that the current production value of special cold medicine is about 300,000 pills a day. We can take out 100 boxes of 100 pills, or 1,000 pills, and give them away for free in a specific way.
Those patients who need special cold medicine."
Chen Jia said: "To be honest, our price is 219, which is only 20 yuan different from the price of 199."
"For us, we may be able to sell a lot of special cold medicines in one day. Even if we sell 10,000 boxes, we will be short of a profit of 200,000 yuan."
"But what about those who buy medicines? Even if a family of three all catch a cold and buy three boxes at the same time, the difference will only be 60 yuan at most. Do they care about the 60 yuan?"
"Colds are not a common occurrence. Many people only catch a cold once every six months or a year."
"In other words, even if they don't care about the price difference of 20 yuan per box, they certainly don't understand Phoenix Pharmaceuticals' consideration for patients."
"To put it simply - people won't be grateful because we cut the price by 20 yuan. Even if we cut the price by 40 or 50 yuan, they still won't feel how good Phoenix Pharmaceuticals is to them."
"Those who should scold us still have to scold us. After all, the current price of special cold medicines is far higher than the price of other cold medicines on the market."
"Since they won't thank us for lowering prices, why should we do these thankless things?"
Having said this, Chen Jia paused.
Then he continued: "We want to help patients, and we also want to let patients know that we are indeed helping them. Then we can use the most direct way of 'gifting' to show that Phoenix Pharmaceuticals stands on the patient side."
Determination to consider!”
"For example, we can set up an official website of Phoenix Pharmaceuticals. Anyway, Phoenix Pharmaceuticals' products will not only be effective cold medicines in the future."
"Through this kind of website, we can set up a special channel to distribute effective cold medicine at fixed points every day or every month."
"In addition, we can also set up a special 'research team' to distribute special cold medicines at designated locations in large supermarkets."
"The second method is particularly effective, so that we can directly face those patients, at least knowing that they really have a cold, so that we can distribute them."
"As long as we are willing to give freely, there will be many ways to give, and there is no need to consider this."
Chen Jia's words seemed to open the door to a new world for Lin Ming.
He said softly: "Actually, I should have thought of this a long time ago, but why didn't I think about it?"
"Tch, do you think you are the only smart one in the world?"
Chen Jia pursed her lips and said: "No matter how powerful you are, you still only have one brain. There are so many things in the world, and if you can think them all through, you will be truly amazing!"
"Haha, is this the purpose of having a wife?" Lin Ming laughed.
"Go on your way!"
Chen Jia glanced at Lin Ming: "Your wife is willing to marry you because she thinks you will be good to her. Helping you share your worries is only secondary. It depends on your wife's mood, do you understand?"
"Alas..." Lin Ming sighed longly.
Chen Jia thought he was worried about something again.
I couldn't help but ask: "What other problems are there? Let's talk about it and see if I can help you with some ideas."
"The problem is gone, but..."
Lin Ming jerked up like a carp and pinned Chen Jia underneath him.
"We both have nine years of compulsory education. Why do you think you are so good?"
Chen Jia: "..."
…
December 29th.
8 am.
Lin Ming arrived at Phoenix Pharmaceutical early and called Han Changyu and Zhang Kuang over.
"The special cold medicine is tentatively scheduled to be launched on January 1st. How is the market channel preparation going?" Lin Ming looked at Han Changyu.
"Tsinghua Unigroup, Deshuncheng and others have basically been connected, but most of them are within Donglin Province."
Han Changyu said: "Expanding market channels requires a lot of money. Although we are not short of funds now, we still focus on products. I believe that as long as the effectiveness of the special cold medicine spreads, we will not need to pave the way for those channels ourselves.
Businessmen will naturally come to us."
Lin Ming nodded.
There is no doubt about this.
In any industry, product strength determines everything.
The simplest and most straightforward point.
After the patient bought special cold medicine from a large pharmacy, he took it back and was cured of his illness quickly.
Then this patient will definitely subconsciously think that the other drugs in this pharmacy are not that bad.
Then one spreads it to ten, and ten spreads it to a hundred.
This is product influence!
It’s also a chain effect!
For example, on Douyin now, many restaurants are operating at a loss and can only dine in, not takeout.
Do they really have money and nowhere to spend it?
No, what they earn is word of mouth!
When there are more people, the demand will naturally increase.
The above.
Phoenix Pharmaceuticals currently does not need to worry about channel distributors.
"With the big drop in temperature around New Year's Day, there will definitely be flu and even severe colds."
Lin Ming asked again: "How much special cold medicine is in stock now?"
"About 1 million boxes." Han Changyu said.
"1000000?"
Lin Ming suddenly frowned.
Compared with the country's population of 1.4 billion, a mere 1 million is not even a fraction of the population!
"There is nothing we can do about it. After all, it only took a few days for Mr. Zhang to completely confirm the efficacy of the medicine. With the current productivity of the factory, working overtime can only get these out."
Han Changyu said: "But we are also talking about other factories. It won't take long for productivity to increase."
"Have you read online novels?" Lin Ming suddenly asked.
Han Changyu and Zhang Kuang were both stunned for a moment, obviously not understanding why Lin Ming would ask such a question.
"Those good-looking online novels are always slow to update, and most people criticize them." Lin Ming said.
Han Changyu couldn't help but rolled his eyes.
I must admit that Lin Ming's metaphor is very apt.
Again.
Chapter completed!